SlideShare une entreprise Scribd logo
1  sur  91
Télécharger pour lire hors ligne
Ohio Prevention & Education Conference Columbus, OH  Nov 19, 2009 Technologies in Prevention Social Media A Journey Within Reach
#ohopec http://search.twitter.com Twitter Hashtag
Bio
Social Media & Prevention What is Social Media? The Shift? What to do with it? How to measure it? Why does it matter?
Remember when ...
Is Social Media a Fad? http://www.youtube.com/watch?v=sIFYPQjYhv8
While we were busy ... Source:  TomTom   Prevention Science Evidence- based  Practices Assessment Capacity  building
Other disciplines  Were busy too!
Technology in Prevention Connect Collect Collaborate Learn Distribute The Social Web   Listen Comment Create Photo:  stop.down People Using technology Engage
What is Social Media?
Click Daily Show http://www.youtube.com/watch?v=jQEoq5LO-n4
Having conversations … online  Social Media  is… People
What  Changes when we change the way we   Communicate?
Meetings Conferences Trainings Conference Calls email Programs Policies Practices fax Phone
Shift Happens Source:  billselak   Shift Happens!
Changing times …. Networked expertise Broadcast/Present
Changing times …. Engage Reach
Changing times …. People-to-People People-to-content
Changing times …. Subscribe Search
Share then Meet Meet and Share
So, What mean? Does all this
Dance 1
Dance 2 Meet Learn
What  do you want to  do ?
Which Social media make the right Tools Mix?
A Social Media Game
 
Why?
77% Percent of adults who use the Internet? Source: Pew Internet & American Life Project
94% Percent of American teens ages 12-17 who use the Internet Source: Pew Internet & American Life Project
87% Percentage of parents who are online Source: Pew Internet & American Life Project
Percentage of online teens who have Internet access at home Source: Pew Internet & American Life Project 89%
Percentage of teens who say they go online most often at home Source: Pew Internet & American Life Project 77%
Percentage of online teens who have a cell phone Source: Pew Internet & American Life Project 71%
92% Percentage of teens who use email Source: Pew Internet & American Life Project
85% Percentage of adults ages 30-49 who use email Source: Pew Internet & American Life Project
70% Percentage of adults ages 50-64 who use email Source: Pew Internet & American Life Project
57% Percentage of teens who have created some type of online content Source: Pew Internet & American Life Project
So, What do these people do online?
Source:  Groundswell Ladder  of Engagement
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Where to Start?
Be … all ears!
Photo:  brutal Listen Observe
http://alerts.google.com
http://www.netvibes.com
Listening Project
Source:  Beth  Kanter
Photo:  xadrian
Comment
Think … then Write Content Source:  Beth  Kanter  What did they say well? What did they miss? Answer questions  What are other people saying? How does it apply to you? Look forward Look backward Ask “what if”? Photo Source:  Picturemania
Photo:   circulating Create Imagine
Voice Thread
Photo:  yuan2003 Collaborate
Wiki Website
Create Buzz
Buzz Tools #Hashtag
Flash Mob Video http://www.youtube.com/watch?v=jwMj3PJDxuo
Photo:  carf Learn, together
Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw
 
How’s it being done?
 
Hurricane Katrina
“ How do we get people to stop saying bad things about us on the web?”
Meet  Wendy Harman Social Media Manager   Task: Stop the bad talk on the web So, .. what do you think Wendy did first?
by whom? Where? Context? “ What, precisely,  is being said about us?”
Assessment
Most  people Really, really  Like  us And  want  to Support us!
Institute How can we build a Social Network for Coalitions?  Meet  Sue Stine Sr. Manager Dissemination and Coalition Relations  CADCA Institute Task: engage coalitions online
Connected Communities http://connectedcommunities.ning.com
The Data 750% Growth  over 6 months
Northwest Regional Prevention Center Meet  Brock Fairbrother Prevention Specialist  Colby Regional Prevention Center Task: engage youth in meaningful projects Inquiry: If we link up the Kansas youth with the Dover Youth, will they engage online?
Colby, KS
 
 
 
Social Media Tools to: Connect Measure Link/ Embed Write Comment Rate Review Contribute Participate
Connect, listen and engage or become increasingly irrelevant These things I know …  We’ve entered the “Age  of Participation” Social media isn’t going away - its here to stay A change in our  “thinking” is required Source: http://www.flickr.com/photos/graphicfootprints/http://www.flickr.com/photos/zakh/337938459/http://www.flickr.com/photos/amylenzo/119927340/
What  Changes when we change the way we   Communicate?
When we  change  the way we  communicate , we change society. --Clay Shirky
In Gratitude ,[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Citations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Citations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Videos ,[object Object],[object Object],[object Object],[object Object]
This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license.  The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source. Suggested Attribution:  Source: LaDonna Coy, MHR, CPS, CDLA, Learning for Change, Inc.,  Technology in Prevention  Blog, Slide deck is available on  Slideshare

Contenu connexe

Tendances

Social Media in Prevention - Oregon Prevention Conference
Social Media in Prevention - Oregon Prevention ConferenceSocial Media in Prevention - Oregon Prevention Conference
Social Media in Prevention - Oregon Prevention ConferenceLaDonna Coy
 
Choosing & Using Social Media Tools
Choosing & Using Social Media ToolsChoosing & Using Social Media Tools
Choosing & Using Social Media ToolsLaDonna Coy
 
MI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting StartedMI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting StartedLaDonna Coy
 
Washington Prevention Summit 09
Washington Prevention Summit 09Washington Prevention Summit 09
Washington Prevention Summit 09LaDonna Coy
 
Delaware Social Media Matters
Delaware Social Media MattersDelaware Social Media Matters
Delaware Social Media MattersLaDonna Coy
 
Success by Challenging Assumptions (Part 2)
Success by Challenging Assumptions (Part 2)Success by Challenging Assumptions (Part 2)
Success by Challenging Assumptions (Part 2)LaDonna Coy
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Programguest8d6d60
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitMorris County NJ
 
Introduction to social media southeast leadership '10
Introduction to social media southeast leadership '10Introduction to social media southeast leadership '10
Introduction to social media southeast leadership '10Sharon Terrell Consultancy
 
Drinking from a Fire Hose
Drinking from a Fire HoseDrinking from a Fire Hose
Drinking from a Fire HoseAnne Adrian
 
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social MediaNWF Staff: Intro to Social Media
NWF Staff: Intro to Social MediaDanielle Brigida
 
Introduction to Social Media for Small Business
Introduction to Social Media for Small BusinessIntroduction to Social Media for Small Business
Introduction to Social Media for Small BusinessAnne Adrian
 
ACFPE Social Networking Workshop
ACFPE Social Networking WorkshopACFPE Social Networking Workshop
ACFPE Social Networking WorkshopAnne Adrian
 
Social Media For Non Profits And Special Causes
Social Media For Non Profits And Special CausesSocial Media For Non Profits And Special Causes
Social Media For Non Profits And Special CausesJohn Sheridan
 
Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...Ola Agbaimoni
 
Making social media work for you nm think - brum
Making social media work for you  nm think - brumMaking social media work for you  nm think - brum
Making social media work for you nm think - brumBex Lewis
 
CARS Webinar: Social Media in Substance Abuse Prevention
CARS Webinar: Social Media in Substance Abuse PreventionCARS Webinar: Social Media in Substance Abuse Prevention
CARS Webinar: Social Media in Substance Abuse PreventionLaDonna Coy
 
Introduction To Social Media for CILs
Introduction To Social Media for CILsIntroduction To Social Media for CILs
Introduction To Social Media for CILsMichele Martin
 

Tendances (20)

Social Media in Prevention - Oregon Prevention Conference
Social Media in Prevention - Oregon Prevention ConferenceSocial Media in Prevention - Oregon Prevention Conference
Social Media in Prevention - Oregon Prevention Conference
 
Choosing & Using Social Media Tools
Choosing & Using Social Media ToolsChoosing & Using Social Media Tools
Choosing & Using Social Media Tools
 
MI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting StartedMI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting Started
 
Washington Prevention Summit 09
Washington Prevention Summit 09Washington Prevention Summit 09
Washington Prevention Summit 09
 
Delaware Social Media Matters
Delaware Social Media MattersDelaware Social Media Matters
Delaware Social Media Matters
 
Success by Challenging Assumptions (Part 2)
Success by Challenging Assumptions (Part 2)Success by Challenging Assumptions (Part 2)
Success by Challenging Assumptions (Part 2)
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Program
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-Profit
 
Introduction to social media southeast leadership '10
Introduction to social media southeast leadership '10Introduction to social media southeast leadership '10
Introduction to social media southeast leadership '10
 
Drinking from a Fire Hose
Drinking from a Fire HoseDrinking from a Fire Hose
Drinking from a Fire Hose
 
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social MediaNWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
 
Introduction to Social Media for Small Business
Introduction to Social Media for Small BusinessIntroduction to Social Media for Small Business
Introduction to Social Media for Small Business
 
ACFPE Social Networking Workshop
ACFPE Social Networking WorkshopACFPE Social Networking Workshop
ACFPE Social Networking Workshop
 
Social Media For Non Profits And Special Causes
Social Media For Non Profits And Special CausesSocial Media For Non Profits And Special Causes
Social Media For Non Profits And Special Causes
 
Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...
 
Making social media work for you nm think - brum
Making social media work for you  nm think - brumMaking social media work for you  nm think - brum
Making social media work for you nm think - brum
 
CARS Webinar: Social Media in Substance Abuse Prevention
CARS Webinar: Social Media in Substance Abuse PreventionCARS Webinar: Social Media in Substance Abuse Prevention
CARS Webinar: Social Media in Substance Abuse Prevention
 
An introduction to Social Media
An introduction to Social MediaAn introduction to Social Media
An introduction to Social Media
 
Next Generation Social Marketing
Next Generation Social MarketingNext Generation Social Marketing
Next Generation Social Marketing
 
Introduction To Social Media for CILs
Introduction To Social Media for CILsIntroduction To Social Media for CILs
Introduction To Social Media for CILs
 

En vedette

Good and Bad Power Point Examples Ed Tech
Good and Bad Power Point Examples Ed TechGood and Bad Power Point Examples Ed Tech
Good and Bad Power Point Examples Ed TechLynnylu
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsXPLAIN
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideCrispy Presentations
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)Steven Hoober
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
The History of SEO
The History of SEOThe History of SEO
The History of SEOHubSpot
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into MarketingEd Fry
 
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignThe What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignMotivate Design
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next PresentationSOAP Presentations
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Velocity Partners
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101Bud Caddell
 

En vedette (20)

Good and Bad Power Point Examples Ed Tech
Good and Bad Power Point Examples Ed TechGood and Bad Power Point Examples Ed Tech
Good and Bad Power Point Examples Ed Tech
 
Theories of Social Work
Theories of Social WorkTheories of Social Work
Theories of Social Work
 
The Minimum Loveable Product
The Minimum Loveable ProductThe Minimum Loveable Product
The Minimum Loveable Product
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media Sins
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into Marketing
 
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignThe What If Technique presented by Motivate Design
The What If Technique presented by Motivate Design
 
Displaying Data
Displaying DataDisplaying Data
Displaying Data
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
 
How Google Works
How Google WorksHow Google Works
How Google Works
 

Similaire à Social Media & Prevention

karlo boras - new technologies in hiv prevention
karlo boras - new technologies in hiv preventionkarlo boras - new technologies in hiv prevention
karlo boras - new technologies in hiv preventionPartnerships in Health
 
Social Media In Prevention
Social Media In PreventionSocial Media In Prevention
Social Media In PreventionLaDonna Coy
 
CIL-NET Intro to Social Media Webinar
CIL-NET Intro to Social Media WebinarCIL-NET Intro to Social Media Webinar
CIL-NET Intro to Social Media WebinarMichele Martin
 
Using the web to promote positive activities for young people
Using the web to promote positive activities for young peopleUsing the web to promote positive activities for young people
Using the web to promote positive activities for young peopleennui2342
 
Using the web to promote positive activities for young people
Using the web to promote positive activities for young peopleUsing the web to promote positive activities for young people
Using the web to promote positive activities for young peopleOpportunity Links
 
Social Media - South West Public Relation Officers
Social Media - South West Public Relation OfficersSocial Media - South West Public Relation Officers
Social Media - South West Public Relation OfficersCarl Haggerty
 
Changing the way we communicate
Changing the way we communicateChanging the way we communicate
Changing the way we communicateOpportunity Links
 
A Presentation About Community, By The Community
A Presentation About Community, By The CommunityA Presentation About Community, By The Community
A Presentation About Community, By The CommunityNeil Perkin
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNFAyelet Baron
 
Enable Presentation
Enable PresentationEnable Presentation
Enable PresentationBen A-Smith
 
Social Business from the Inside Out
Social Business from the Inside OutSocial Business from the Inside Out
Social Business from the Inside OutGreg Matthews
 
So what’s so important about online communities ebriks infotech
So what’s so important about online communities   ebriks infotechSo what’s so important about online communities   ebriks infotech
So what’s so important about online communities ebriks infotechEBriks Infotech Pvt. Ltd.
 
Online Engagement
Online EngagementOnline Engagement
Online EngagementAnne Adrian
 
WBSA Social Media Preso
WBSA Social Media PresoWBSA Social Media Preso
WBSA Social Media PresoPeter Baron
 
Imm 2009v1 1233912890623861 3
Imm 2009v1 1233912890623861 3Imm 2009v1 1233912890623861 3
Imm 2009v1 1233912890623861 3Diarta
 

Similaire à Social Media & Prevention (20)

karlo boras - new technologies in hiv prevention
karlo boras - new technologies in hiv preventionkarlo boras - new technologies in hiv prevention
karlo boras - new technologies in hiv prevention
 
Social Media In Prevention
Social Media In PreventionSocial Media In Prevention
Social Media In Prevention
 
CIL-NET Intro to Social Media Webinar
CIL-NET Intro to Social Media WebinarCIL-NET Intro to Social Media Webinar
CIL-NET Intro to Social Media Webinar
 
Keynote Edna July 2008
Keynote Edna July 2008Keynote Edna July 2008
Keynote Edna July 2008
 
Using the web to promote positive activities for young people
Using the web to promote positive activities for young peopleUsing the web to promote positive activities for young people
Using the web to promote positive activities for young people
 
Using the web to promote positive activities for young people
Using the web to promote positive activities for young peopleUsing the web to promote positive activities for young people
Using the web to promote positive activities for young people
 
Digital Tattoo Website Orientation
Digital Tattoo Website OrientationDigital Tattoo Website Orientation
Digital Tattoo Website Orientation
 
Social Media - South West Public Relation Officers
Social Media - South West Public Relation OfficersSocial Media - South West Public Relation Officers
Social Media - South West Public Relation Officers
 
Digital Tattoo for Parents
Digital Tattoo for ParentsDigital Tattoo for Parents
Digital Tattoo for Parents
 
Changing the way we communicate
Changing the way we communicateChanging the way we communicate
Changing the way we communicate
 
A Presentation About Community, By The Community
A Presentation About Community, By The CommunityA Presentation About Community, By The Community
A Presentation About Community, By The Community
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNF
 
Enable Presentation
Enable PresentationEnable Presentation
Enable Presentation
 
Digital Tattoo: for MOSAIC
Digital Tattoo: for MOSAICDigital Tattoo: for MOSAIC
Digital Tattoo: for MOSAIC
 
Social Business from the Inside Out
Social Business from the Inside OutSocial Business from the Inside Out
Social Business from the Inside Out
 
So what’s so important about online communities ebriks infotech
So what’s so important about online communities   ebriks infotechSo what’s so important about online communities   ebriks infotech
So what’s so important about online communities ebriks infotech
 
Online Engagement
Online EngagementOnline Engagement
Online Engagement
 
WBSA Social Media Preso
WBSA Social Media PresoWBSA Social Media Preso
WBSA Social Media Preso
 
Digital Tattoo Workshop for BCLA/PNLA
Digital Tattoo Workshop for BCLA/PNLADigital Tattoo Workshop for BCLA/PNLA
Digital Tattoo Workshop for BCLA/PNLA
 
Imm 2009v1 1233912890623861 3
Imm 2009v1 1233912890623861 3Imm 2009v1 1233912890623861 3
Imm 2009v1 1233912890623861 3
 

Plus de LaDonna Coy

Developing a Social Media Campaign
Developing a Social Media CampaignDeveloping a Social Media Campaign
Developing a Social Media CampaignLaDonna Coy
 
12 Secrets for Jazzing up Your Presentation
12 Secrets for Jazzing up Your Presentation12 Secrets for Jazzing up Your Presentation
12 Secrets for Jazzing up Your PresentationLaDonna Coy
 
Social Media 101 for Coalitions
Social Media 101 for CoalitionsSocial Media 101 for Coalitions
Social Media 101 for CoalitionsLaDonna Coy
 
MYTI Developing Coalition Presence
MYTI Developing Coalition PresenceMYTI Developing Coalition Presence
MYTI Developing Coalition PresenceLaDonna Coy
 
Beyond Awareness: Making Social Media Work for Your Coalition
Beyond Awareness: Making Social Media Work for Your CoalitionBeyond Awareness: Making Social Media Work for Your Coalition
Beyond Awareness: Making Social Media Work for Your CoalitionLaDonna Coy
 
Social Media 101: Fundamentals for Coalitions
Social Media 101: Fundamentals for CoalitionsSocial Media 101: Fundamentals for Coalitions
Social Media 101: Fundamentals for CoalitionsLaDonna Coy
 
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011Social Media Analytics #wspc2011
Social Media Analytics #wspc2011LaDonna Coy
 
Social Media Presence and Policy
Social Media Presence and PolicySocial Media Presence and Policy
Social Media Presence and PolicyLaDonna Coy
 
Getting Ready for Web-based Meetings & Events
Getting Ready for Web-based Meetings & EventsGetting Ready for Web-based Meetings & Events
Getting Ready for Web-based Meetings & EventsLaDonna Coy
 
Twitter for Coalitions
Twitter for CoalitionsTwitter for Coalitions
Twitter for CoalitionsLaDonna Coy
 
Success by Challenging Assumptions (Part I)
Success by Challenging Assumptions (Part I)Success by Challenging Assumptions (Part I)
Success by Challenging Assumptions (Part I)LaDonna Coy
 
Hosting Effective Online Meetings, Part 1
Hosting Effective Online Meetings, Part 1Hosting Effective Online Meetings, Part 1
Hosting Effective Online Meetings, Part 1LaDonna Coy
 
Hosting Effective Online Meetings, Part 2
Hosting Effective Online Meetings, Part 2Hosting Effective Online Meetings, Part 2
Hosting Effective Online Meetings, Part 2LaDonna Coy
 
Energizing PowerPoint
Energizing PowerPointEnergizing PowerPoint
Energizing PowerPointLaDonna Coy
 
Developing Effective Presentations
Developing Effective PresentationsDeveloping Effective Presentations
Developing Effective PresentationsLaDonna Coy
 
Social Media as Leverage Point
Social Media as Leverage PointSocial Media as Leverage Point
Social Media as Leverage PointLaDonna Coy
 

Plus de LaDonna Coy (16)

Developing a Social Media Campaign
Developing a Social Media CampaignDeveloping a Social Media Campaign
Developing a Social Media Campaign
 
12 Secrets for Jazzing up Your Presentation
12 Secrets for Jazzing up Your Presentation12 Secrets for Jazzing up Your Presentation
12 Secrets for Jazzing up Your Presentation
 
Social Media 101 for Coalitions
Social Media 101 for CoalitionsSocial Media 101 for Coalitions
Social Media 101 for Coalitions
 
MYTI Developing Coalition Presence
MYTI Developing Coalition PresenceMYTI Developing Coalition Presence
MYTI Developing Coalition Presence
 
Beyond Awareness: Making Social Media Work for Your Coalition
Beyond Awareness: Making Social Media Work for Your CoalitionBeyond Awareness: Making Social Media Work for Your Coalition
Beyond Awareness: Making Social Media Work for Your Coalition
 
Social Media 101: Fundamentals for Coalitions
Social Media 101: Fundamentals for CoalitionsSocial Media 101: Fundamentals for Coalitions
Social Media 101: Fundamentals for Coalitions
 
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
 
Social Media Presence and Policy
Social Media Presence and PolicySocial Media Presence and Policy
Social Media Presence and Policy
 
Getting Ready for Web-based Meetings & Events
Getting Ready for Web-based Meetings & EventsGetting Ready for Web-based Meetings & Events
Getting Ready for Web-based Meetings & Events
 
Twitter for Coalitions
Twitter for CoalitionsTwitter for Coalitions
Twitter for Coalitions
 
Success by Challenging Assumptions (Part I)
Success by Challenging Assumptions (Part I)Success by Challenging Assumptions (Part I)
Success by Challenging Assumptions (Part I)
 
Hosting Effective Online Meetings, Part 1
Hosting Effective Online Meetings, Part 1Hosting Effective Online Meetings, Part 1
Hosting Effective Online Meetings, Part 1
 
Hosting Effective Online Meetings, Part 2
Hosting Effective Online Meetings, Part 2Hosting Effective Online Meetings, Part 2
Hosting Effective Online Meetings, Part 2
 
Energizing PowerPoint
Energizing PowerPointEnergizing PowerPoint
Energizing PowerPoint
 
Developing Effective Presentations
Developing Effective PresentationsDeveloping Effective Presentations
Developing Effective Presentations
 
Social Media as Leverage Point
Social Media as Leverage PointSocial Media as Leverage Point
Social Media as Leverage Point
 

Dernier

Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 

Dernier (20)

Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 

Social Media & Prevention

Notes de l'éditeur

  1. Ohio Prevention and Education Conference, Columbus, OH November 18-19, 2009
  2. For all you Twitterer Tweeple, here’s a hashtag for us to track conference tweets Conference tweeting is like passing notes only everyone can see them Anytime you want to see all the tweets, go to http://search.twitter.com and put the hashtag in, you can follow all the “notes” from the conference.
  3. So, we’re going to take a little road trip - for the next 90 minutes.
  4. Let’s step back into our own experience. First fax machines? Your first computer? -- Used your first mouse? --You used to have to stand next to the phone, tethered by that curly cord, to talk on it? -- Do you remember where you went for information BG - before Google? Before the Internet and search engines? -- Do you remember when websites were read only?
  5. Kick off with this notion: Is social media a fad or fundamental change? http://www.youtube.com/watch?v=sIFYPQjYhv8
  6. While we were busy with prevention science, assessment, evidence-based practices, building capacity, figuring out sustainabiity --other disciplines were equally busy creating/inventing their own unique contributions.
  7. Busy creating ways for us to use Internet technologies to come together across time and distance so we could engage, share, learn (and of course make money). Many of the geeks I know really are about the same thing we are - changing the world for the better.
  8. The Web finally went SOCIAL - fewer read only websites - and a plethora of social tools bringing us together to: Connect, listen, create, collect, learn, collaborate and more. Not so much focused on tech but people in prevention using tech. http://www.flickr.com/photos/stopdown/487027583/
  9. First stop. What is social media?
  10. http://www.youtube.com/watch?v=jQEoq5LO-n4 The Case Foundation
  11. At its simplest -- Social media is people having conversations online. It is NOT fluff, not optional and not going away!
  12. So if all that’s true and social media is changing the way we communicate -- what changes when we change the way we communicate? Hold onto that question. .. First lets look at current tools.
  13. What are the tools we usually use for communicating with people and building capacity … meetings, trainings, conferences, email, conference calls, programs, practices and even policies. What happened when faxing became a common option? Our tools are changing as are our expectations and intentions
  14. Second Stop. We make the technologies and then the technologies make us. Social media technologies are changing the way we think, work, communicate and play because they are more about us than about the tech. http://www.flickr.com/photos/billselak/2147464701/
  15. The basic shifts.
  16. We are learning new dance steps.
  17. Hard to choose social media tools until you have a chance to explore them and identify possibilities.
  18. Instructions.
  19. What struck you as you played the game?
  20. Next stop, Why does it matter? The question for many of us - is Why?
  21. http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
  22. Forrester Researchers Josh Bernoff and Charlene Li conducted and published research on what is often called the ladder of engagement. http://www.forrester.com/Groundswell/index.html
  23. Show of hands - how many in this room publish web pages, write blogs, upload video to sites like youtube? Creators grew slowly. Evidence suggests creating is more a matter of temperament than technology.
  24. How many in this room comment on blogs and post ratings and reviews online? The explanation for no-growth here (Bernoff) is that most of the commenting is now going on inside social networks.
  25. How many in this room use RSS or sites like Delicious or Diigo to tag web pages and gather information? This area is only showing very small growth - surprising to me that RSS and tagging haven’t caught on better. Powerful tools.
  26. Show of hands, how many belong to a social networking site? Joiners category has exploded! Social networking sites are the rage.
  27. How many of us read blogs, watch videos online or listen to podcasts and online audio? Spectators have become nearly universal. If people are online they are reading blogs, watching videos or listening to podcasts.
  28. There is a fast falling number of people who are online e.g., do email or participate behind the firewalls of organizations but don’t really do social media. Rates have fallen dramatically.
  29. First step, be all ears. Listen, gather data, information, learn. Get a sense of where the conversations involving your work or issue are going on online. How do you do that?
  30. Observe, listen http://www.flickr.com/photos/brutalworks/39868154/ Some find spending time observing and listening to the culture is helpful just like it is in many situations, e.g., moving to a new neighborhood/community; joining a new class or group or coalition;
  31. A great place to start is Google News alerts. They are easy to set up, you have control on how often you receive alerts. You also control what kind of information is searched for and the sources reviewed. You will need to establish a free Google account to use Google News. Vanity search Keywords e.g., underage drinking, binge drinking, gambling, substance abuse, community coalitions, etc. You’ll need to play with the terms to find the ones that bring you what you are looking for.
  32. Be sure and establish some kind of reader, Google Reader, Bloglines or one like this on Netvibes (or others as you wish). A reader brings information you want to you - you won’t need to search or revisit a site to see if anything new has been added. Because of RSS, you will know when new information is added because it will show up in your reader. With a reader you can review hundreds of postings in a very short period of time. If you are looking for a starter list of coalition blogs - you’ll find a coalition blog roll on Connected Communities.
  33. Scan the stories and log them on a tracking worksheet like the one in handout. Check the different blog sources through Technorati or Blog Pulse (other choice) for rank and authority. Then comment on a few appropriate posts that fit with your work to establish a relationship and presence online. Invite others to comment on your blog or network.
  34. http://www.flickr.com/photos/cambodia4kidsorg/2906235414/
  35. Where are the people you want to engage (customers, colleeagues)? Find the places where other people you share a common interest with hang out. Connect, join http://www.flickr.com/photos/xadrian/581385733/ Connect, (Join) let the technology help you find others with whom you share a common interest If you are already acquainted as a network, you’re very lucky - it makes it easier to engage in social media (established relationships)
  36. Contribute by commenting. It is as easy as sending an email.
  37. This is usually where people ask me, what would I say on these blog posts? Beth Kanter summed it up perfectly. http://www.flickr.com/photos/callegari/2653221631/
  38. Create, let your imagination be sparked into creative action. Develop with an experimental mindset - what could you create with the new tools that is unique, interesting, unusual, .. The brain loves novelty. http://www.flickr.com/photos/circulating/2154098422/
  39. A creative example from CP2 - post a photo or image, along with a question or line of inquiry. Members can then click to add their voice either by computer, phone, video or written response.
  40. http://www.flickr.com/photos/yuan2003/1796355617/
  41. Create buzz! Participate in places online where you can help seed conversations, amplify community successes and actions. Your social network is worth its weight in gold to your organization or cause. Digg, StumbleUpon, etc.
  42. What if you took it a step further - and got really creative! How about this for a protest! http://www.youtube.com/watch?v=jwMj3PJDxuo Over 19 million views
  43. Learn together (adults, youth, children) reverse mentoring, would you be willing to be the student of your youth? There is a remarkable connection between socialmedia and social learning. So, what kind of project might you do tomake a difference? http://www.flickr.com/photos/beija-flor/2427350183/
  44. Let’s suppose you have a serious local health issue like say obesity or perhaps a cholesterol problem. Could you get people to take the stairs instead of the escalator? Let’s take a look at exactly that kind of project. Results: 66% shift in behavior! More than 8 million views. http://www.youtube.com/watch?v=2lXh2n0aPyw
  45. Democratized tools - anyone with a computer, a few tools and an internet connection can create, design, develop, produce and distribute.. What is possible now? http://www.fredcavazza.net
  46. So, how’s it being done? How are people adjusting to the new social media landscape? What is the landscape? What are the early adopters learning that we can learn/apply?
  47. USA Today Storyhttp:// www. usatoday .com/news/nation/2005-09-28-katrina-red-cross_x. htm msnbc story http://www.msnbc.msn.com/id/9518677/
  48. We started when we had an opportunity to do an online “webinar” on Social Networking. To support it, we developed an experimental place where coalitions could go and “play”. The webinar participants were invited as were many individual invitations to key coalitions who had expressed an interest.
  49. The community grew from 47 members in February 09 to over 851 as of Friday. In 46 U.S. States and 11 other countries or U.S. Territories. Brazil, Columbia, Guatemala, Peru, Guam, Palau, Sweden, Ghana, Australia, Grance and Puerto Rico. From 0 to 32 active groups, some representing geographic communities, others topics.
  50. Population 5400 Considered an Oasis
  51. Youth2Youth advocacy story
  52. They kicked it up a notch with their own local sticker shock campaign and came up with a list of ideas they want to do as part of Project Fuel. They also named the online action as their “anti-geographical” collaboration.
  53. Remember the social media tools are more about people than technology. Only about technology until it fades into the background - becomes commonplace. The kinds of things you can do will help you do your job better, will help you nurture relationships, share information and resources, Stay connected, have a set of measures you haven’t had before AND every social media tool we’ve talked about today is FREE,
  54. http://www.flickr.com/photos/graphicfootprints/ http://www.flickr.com/photos/zakh/337938459/ http://www.flickr.com/photos/amylenzo/119927340/
  55. http://www.mediabistro.com/fishbowlLA/original/Clay%20Shirky.jpg I asked earlier, what happens when we change the way we communicate?
  56. Wouldn’t it be a good idea for people in prevention to be involved in that change? Clay Shirky, Here Comes Everybody Photo: istockphoto.com