1. Levels of ROI Measurement 5-10% 5 ROI (financial impact) Impact (does it makes a difference? customer satisfaction) Net benefit/cost * 100 = ROI % OF COMPANY’S MTGS 10-20% 4 Application (will audience apply it back at office? performance evaluations, post mtg interviews) 30% 3 LEVELS Learning (did audience learn anything? audience response system, survey) 2 40-60% 1 90-100% Reaction, Satisfaction, Planned Action (smile sheets, on-site surveys) Inputs & Indicators (needs assessment, setting objectives, audience, participation) 0 100%