This was our ‘warming up’ presentation for the session on September 25th, presenting different models from different industries. PreEvents in Bonn, Helsinki and Amsterdam In order to optimize the outcome of the co-working unconference LaFutura 2013 on November 11th in Amsterdam we have organised a sequence of PreEvents in different cities in Europe. And as part of this series we organised two PreEvents in Amsterdam at the end of September. The first Dutch event on September 25th was attended by different people from mainly the supply side of the future business. As on the 26th the majority of the attendees was from the demand side. We have chosen this design because of LaFutura’s theme of this year ‘NOW NEW NEXT Building the future industry’ which is for the morning program ‘mapping the future industry of today’. The afternoon will be structured around the theme ‘building the future industry of tomorrow’. The supply side tackled the theme ‘who are we and what do we do’ in order to contribute to the ultimate goal to create an organized future industry with happy clients. The demand side tackled the question ‘how can we connect future questions with the future industry’. These PreEvents had the same unconference character as the main gathering will have. Therefore it was co-creation and picking and mixing the brainpower present. The outcome of the first events where four models or maps (including The Future Navigator by Delia Dumitrescu) with the working titles ‘Attitude versus processes’, ‘Travel guide’ and ‘Network of spheres’. During day two the future related questions where plotted on those different maps. It wasn’t a piece of cake to come up with ultimate questions, answers and maps but steps were made towards more clarity and mutual understanding grew. The outcome of the Dutch days will be combined with the outcomes of Helsinki and Germany and the key findings and key learnings will in their turn be input for November 11th. http://www.lafutura2013.com/

2. [why?]

3. [now]

4. [new]

5. [next]

6. [now]
an unorganized industry
[new]
an organized industry
[next]
an organized industry with happy clients

8. [theme]
a. mapping the future industry of today
who are we and what do we do
b. building the future industry of tomorrow
how can our clients find us and what
can they expect from us

9. [pre-events]
Germany
Finland
The Netherlands

10. [today]
a. mapping the future industry of today
who are we and what do we do

11. [new]

12. [example]
communication industry

13. http://bnp.logeion.nl/Content/Explanation/Explanation.aspx#3
BNP Logeion

14. [example]
different industries

15. ©
kvd methodology: reframing
The 8 steps in a reframing
process

16. ©
http://www.hcdconnect.org/methods
The HCD process

17. ©
http://www. dubberly.com/concept‐maps/creative‐process.html
discover > define > design > develop > deploy

18. [example]
future industry

19. ©
Spencer, Frank

20. ©
http://foresight.stanford.edu/methods.html
Foresight and Innovation at Stanford University

21. ©
Hines, Andy
A Framework for Thinking about the Future

22. ©
Delia Dumitrescu
The Future Navigator