1. “PRESENTATION”
ABU BAKAR
ADIL WAHEED
AMMARA SNA ULLAH
LAILA TARIQ
NIMRA KHALID
RABBI HUSSAIN
RAMSHA JAVED
RIDA SAEED
ZAINAB AURANGZAIB

2. “USES OF FACEBOOK”
What is Facebook?
“Facebook is a social networking site
used to connect with friends and family.”

3. “Uses of Facebook”
Keep In Touch With Faraway Family and
Friends.
Share photos and information.
Get your news.

4. “QUESTIONNAIRE OF FACEBOOK”
• NO.OF STATEMENTS:
There are 10 statements of use of Facebook.

5. “BRAND LOYALTY”
• DEFINITON:
Brand loyalty is where a person buys products
from the same manufacturer repeatedly rather
than from other suppliers.
A brand is an asset of differentiating
promises that links a product to its customers.
• NO.OF STATEMENT:
There are 11 number of
statements of brand loyalty.

6. “ADVANTAGES AND DISADVANTAGES”
Following are Advantages:-
Build a relation of customer with brand.
Important in social marketing.
Business growth.
Following are disadvantages:-
Customer stalking.
Reduced profits.
Decreased brand value.

7. “QUESTIONNAIRE OF BRAND LOYALTY”

8. “INNOVATIVE CAPABILITY”
DEFINITION:-
The innovation capability are the ability to absorb, adapt and transform a
given technology into specific managerial, operational and transactional
routines that can lead a firm to achieve profits.
NO. OF STATEMENTS:-
There are 6 statements of innovative capability.

9. “QUESTIONNAIRE OF INNOVATIVE
CAPABILITY”

10. “CRM”
• DEFINITION:
CRM “Customer Relationship
Management”.
An integrated approach to identify,
acquiring and maintaining customers.
• NO. OF STATEMENTS:
There are 8 number of statements of
CRM.

11. “ADVANTAGES AND DISADVANTAGES”
Following are advantages:
• Departmental integration.
• Enhanced customer service.
• Improved sales and marketing tactics.
Following are disadvantages:
• System integration.
• Resentment.
• A learning curve.

12. “QUESTIONNAIRE OF CRM”

13. You questions
related to any
topic will be
apperciated.
Thank you.