The document discusses the concept of an "exponential cycle of abundance" and the transition from an economy based on scarcity of tangible resources to one based on abundance of intangible resources. It argues that new technologies and a focus on collaboration, creativity and culture are enabling an exponential growth model driven by infinite and renewable intangible assets. The future involves distributed, networked processes and a multidimensional concept of wealth beyond just financial measures. Creating creative and collaborative communities can harness these forces by connecting local assets and sharing knowledge through technology.
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
EXPONENTIAL CYCLE OF ABUNDANCE
1. EXPONENTIAL CYCLE OF ABUNDANCE
Praia, 30th November 2013
Lala Deheinzelin
Enthusiasmo Cultural
www.laladeheinzelin.com
www.criefuturos.com
2. Futurist, Specialist in Creative Economy and Sustainability
Corporations
Commucation
Artistical
Languages
Third
Sector
NGOs
FUTURE
Goverments
Local Development
Biology and
History
International
Cooperation
Sustainability
Digital Culture
Crie Futuros
Moviment
9. School of the future has disciplines that foster the perception of our interdependence.
For instance: knowing the consequences in order to make better choices
Now you can
apply for
“Choices”
I already have
credits for
“Consequences 1
and 2”
Cool!
10. Why do we talk about the future
?
The present is very different from anything that
came before.
How can we understand it?
Lala Deheinzelin
11. “A problem can not be solved by the same mind that
has created it”
Albert Einstein
We need to change our paradigms
Lala Deheinzelin
12. New ERA
The centrality of the intangible
Most valuable brand
Google
75% of the value of a product is in its
intangibles
13. AIRBNB largest “hotel” in the world
On line system that makes available domestic rooms
No building , no personnel, no infrastructure or communication expenses.
PRE-EXISTING STRUCTURES + INTELIGENCE + TECHNOLOGY + COLABORATION
Lala Deheinzelin
14. Figura 1- PIB da China (1952-2008)
Fonte “Global technological change - from hard technology to soft technology”
Beijing Academy of Soft Technology(BAST)
http://www.soft-technology.org
15. INDUSTRIAL ERA – Natural resources, infra-structure
Tangible = Finite
CONSUMED BY USE
COMPETITION
Change
of Era
Creative Economy, New Technologies , Collaboration
Intangible = Infinite
MULTIPLIED BY USE
COLLABORATION
Lala Deheinzelin
16. Industrial Era – Naturals resources, infra-structure
Tangible = Finite
Economy of Scarcity
LINEAR Growth, 5 + 5 = 10
30 steps= 30 meters
Creative Economy, New Technologies, Collaboration
Intangible = Infinite
Economy of Abundance
EXPONENTIAL Growht , 5x5x5x5x5= 3.125
30 steps= 26 times around the planet
Lala Deheinzelin
17. Why do we talk about the future
?
From scarce to abundant
Centrality of the intangibles
Lala Deheinzelin
19. Brazil: World Cup and
Olympic Games
And the “software” ?
Management, Education,
ITCs, entrepreneurship?
IDB: 3% of investments
2D
“Lenses”
Tangible
Intangible
Tangible, the “hardware”:
New facilities, highways,
etc.
IDB: 97% of investments
Lala Deheinzelin
21. Creative Cities and Territories
MEDELLÍN COLOMBIA
From drugs Cartel to the most
innovative city of the world
HOW ?
40 % of the city budget on education and
culture
22. Why do we talk about the future
?
From scarcity to abundance
Netweaved distributed processes
Lala Deheinzelin
23. CENTRALIZED
DISTRIBUTED
• TANGIBLE
• INTANGIBLE
• LINEAR
• EXPONENTIAL
• RESTRICTED AND SCARCE
FLOW
• INFINITE PATHS, FLOW
• UNIDIMENSIONAL
(quantitative, one currency)
• REPRODUCTION
• MULTIDIMENSIONAL (
qualitative, multi currency)
• CREATION
• BUREOCRACY
• SIMPLIFICATION BASED ON
TRUST
• SCARCITY
• ABUNDANCE
24. LINEAR = focus on tangibles/ infra-struture + centralized processes
EXPONENTIAL = focus on intangibles/ creatives + network processes, distributed
HOW TO MAKE GOOD USE OF EXPONENTIAL POSSIBILITIES?
EXPONENTIAL CYCLE OF ABUNDANCE
Lala Deheinzelin
25. PayPal founder and libertarian futurist Peter Thiel :
Gave 20 bright young things $100,000 each to quit college and
start a company instead.
Result from 2011 and 2012 fared. They have founded over 30
companies and raised a reported $34 million thus far
26. Why do we talk about the future
?
Exponential cycle of Abundance
Lala Deheinzelin , 2012
27. D sociopolitical
COLLABORATIVE
Distributed Models of
business and organization
Focus on Common Wealth
Intangibles + new
technologies results in
D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy
key: broaden the
concept of
wealth and
quality life
D monetary – solidary
MULTIDIMENSIONAL
WEALTH
4D: Social, Cultural,
Financial, Environmental
Assets
EXPONENTIAL
CYCLE OF
ABUNDANCE
become visible and
operational thanks
to
D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
29. CULTURA
Mentalidades e Hábitos – Nossa visão e jeito de estar no mundo
CREATIVE ECONOMY
Economy whose value is based upon on intangibles resources
Is a key for all types of activity
CREATIVE CITIES AND TERRITORIES
(territorial approach)
CREATIVE INDUSTRY
Arts + Industry + Content + Creative services
ARTS
Lala Deheinzelin
30. Assets
TANGIBLE
Ex: oil, gold, land
Traditional Economy
Assets
Identified and accessible
INTANGIBLE
Creative Economy
Cultural Diversity,
Process that adds value
brand, artistic language,
innovation
Tangível + Intangível
MAIOR VALOR
Wealth and life
quality
Wealth and life
quality
31. Economia Criativa: chain of value genereation
Possible only with the sinergy with other areas.
Product
$$
+
Marketing
Product
$$$$
+
Comunication
+
Design
Product
$
Creative economy is
multisectorial by
nature
Product
$$$$$$
+
DIstribuition
32. Creative Cities and Territories
MEDELLÍN COLOMBIA
From drugs Cartel to the most
innovative city of the world
HOW ?
40 % of the budget on education and culture
33. Turning a problem into a solution
Barbacena, was a city with a bad image because it houses
the biggest lunatic asylum in Brazil…
… so, they created the Fool’s Festival , where every
madness is possible and welcome!
As a “Hoephonic” , an orchestra where patients from the
madhouse play attuned hoes …
34. R&D, Design
Culture and Media
Software
Internet services
Computerization of services
Arts and Craftsmanship
Research & Development
Advertising
Intellectual property
Editorial Market
Museums
Television, Broadcasting,
Films and Audiovisual,
Literature and
Performing Arts
Architecture and
City planning
Consulting
Fashion and lifestyle
City planning
Decoration
Personal care services
Weddings, parties and photos
Indoor entertainments
Leisure and recreation
Tourists services
Consulting
Market research
Conventions and Exhibitions
Security consulting
Insurances services
Innovation services and
Technology
Services related to
Arts and culture
Creative Industries
in Shanghai
35. Secretário Executivo UC Reforma do Estado - Carlos Santos
1ª categoria em liberdades ( Freedom house ) e o País mais Livre em
África, política e civilmente ( Mo Ibraim e MCC)
Melhor esperança de vida Africana – 73, 9 anos
Melhor Democracia de lusófona, 2ª melhor democracia africana
Segundo País mais bem gerido em África (Mo Ibraim)
Segundo País mais Transparente em África ( Mo Ibraim e MCC)
3º melhor País africano com taxa de acesso e cobertura de internet
Dez Países africanos com o melhor PIB em África
Melhor crescimento regional ao nível de Turismo,
Dez “Melhores destinos turísticos éticos”
Lista dos dez Países africanos de futuro e com melhor ambiente
Prémio “Country of the Year” (GEW – Global Entrepreneurship Week),
Prémio Africano de Inovação para o Sector Público (AAPSIA 2012
36. Creative Economy+ Collaborative – Intangibles
Resources that that renew and multiply with use
Have greater activation potential, fostering the
environment
Financial Results + Environmental, Social, Cultural
ESTRATEGIC PRIORITY
AND
KEY FOR SUSTAINABILITY
Lala Deheinzelin
37. Creating Creative and Collaborative Communities
Cultural Dimension
INTANGIBLE ASSETS
Comprehend
The local intangible assets + shared community
vision
Communicate
Story telling : share local differentials and
common vision
38. EXPONENTIAL
CYCLE OF
ABUNDANCE
D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy
become visible and
operational thanks
to
D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
39. www.indiosonline.net – Tupinambás Indigineous People, Bahia
Uses mobiles to record traditional activities, fight for their rights,
commercialize products, interact
41. Creating Creative and Collaborative Communities
Environmental Dimension
INFORMATION AND COMUNICATION TECHNOLOGIES
Connect
Local dreams and needs + Local available
spaces, equipments, materials
Care
Generate growth through taking care of
people, environment, rights, etc
42. D sociopolitical
COLLABORATIVE
Distributed models of
business and organization
Focus on Common Wealth
Intangibles + new
technologies results in
D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy
EXPONENTIAL
CYCLE OF
ABUNDANCE
become visible and
operational thanks
to
D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
43. Knowledge + Will + Time + ITCs
COLLABORATION
WIKIPEDIA = 100 million hours to make it
= whatch TV adds, in one single weekend, just in USA
World: 1 trillion hours /years on TV
Imagine everything we could do with these time hours
+ knowledge + will?
44. Ultra fast and safe car .Runs 100 miles per liter of gaz
Produced in 3 months , by 8 people living in 4
different countries
Made with 3D printers and costs around U$ 20.000
45. SOLE – Self Organized Learning Environements
http://www.ted.com/pages/sole_challenge
0,1 % of the “Diaspora de Cape Verde” as tutor 1 h/w = workload
of 3.000 school year/class
46. Creating Creative and Collaborative Communities
Social Dimension
NETWORK IN ACTION
COLABORATE
The only way of winning it all. Integrated
action: from competition to collaboration
CELEBRATE
Joy, creativity and a cause as a means to
mobilize collective action
49. Produtora Colaborativa, Pedro Jatobá, Instituto Intercidadania
http://www.iteia.org.br/videos/pedro-jatoba-explica-a-produtora-cultural-na-expoidea
50.
51. D sociopolitical
COLLABORATIVE
key: broaden the
concept of
Distributed models of
wealth and
business and organization
quality life
Focus on Common Wealth
Intangibles + new
technologies results in
D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy
D monetary – solidary
MULTIDIMENSIONAL
WEALTH
4D: Social, Cultural,
Financial, Environmental
Assets
EXPONENTIAL
CYCLE OF
ABUNDANCE
become visible and
operational thanks
to
D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
52. Wealth of nations
Intangible, “software”
GHP
“Lenses”
2D
Tangible
Intangible
Tangible, “hardware”:
GDP
Lala Deheinzelin ,
56. SOCIAL
Collective activities
Community and family relationships
Policies/ Laws / standards
Reputation / Visibility/
Media/ Press/ Dissemination
Connections /Alliances/Contacts
Networks/Clubs/ Collectives
ENVIRONMENTAL
Equipment
Available spaces, totally or in part
Special places, nature and monuments
Biodiversity, nature
Raw material and reusable residues
Body and health
4D
RESOURCES
FINANCIAL
Funding/Tenders/Funds
Investments
Markets/ Products for Distribution
Working hours/ Voluntary works
Complementary currencies
CULTURAL
Artistic Languages
Traditional knowledge and doings
Formal Knowledge/ Research
History/ Myths/ Curiosities/ Traditions
Values/ Attributes/ Differentials
Social cultural technologies
Events/ festivities/calendar
Unique experiences / leisure/ hobbies/
57. SOCIAL
Does it generate more connections,
joint action and things made in a “co”
way ?
ENVIRONMENTAL
Does it optimize and
generate techno –
natural resources ?
4D
RESULTS
FINANTIAL
Does it generate flows,
wealth and wellbeing
in the 4Ds ?
CULTURAL
Does it generate
knowledge, criativity,
experiences ?
60. “Fora do Eixo”:
2009 – 30% in currency , 70% in Collaborative
2010 – 15% in currency, 85% in Collaborative
More than 88 millions circulated
61. Creating Creative and Collaborative Communities
Financial Dimension
MULTIDIMENSIONAL WEALTH
CIRCULATE
Generate fair flows of 4D resources and
results
CREDIT
Systematization: indicators and measures
for wealth beyond finance
62. Social Dimension
NETWORK SOCIETY
Financial Dimension
4D PROSPERITY
COLLABORATE
CELEBRATE
CREDIT
CIRCULATE
Creating Creative and Collaborative Communities
Environmental
Dimension
INFORMATION
AND COMMUNICATION
TECHNOLOGIES
CONNECT
CARE
Cultural Dimension
INTANGIBLE ASSETS
COMPREHEND
COMMUNICATE
67. The future desired by all is the fabric that suport.
The colours are the diversity,
Integration of the diverse segments create the design.
And with trust and networks, everyone sustains everybody.
68. YEahh !!! Another world is possible !
We have resources, knowledge and people !!
Lala Deheinzelin
69. THANK YOU !
My “nourishment”: is your statement!
www.laladeheinzelin.com
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Lala Deheinzelin
lala@enthusiasmo.com.br