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EXPONENTIAL CYCLE OF ABUNDANCE
Praia, 30th November 2013

Lala Deheinzelin
Enthusiasmo Cultural

www.laladeheinzelin.com
www.criefuturos.com
Futurist, Specialist in Creative Economy and Sustainability
Corporations
Commucation
Artistical
Languages

Third
Sector
NGOs

FUTURE
Goverments
Local Development
Biology and
History

International
Cooperation

Sustainability
Digital Culture
Crie Futuros
Moviment
What is the role of a futurist?
Why do we talk about the future ?
The futures is the result of dreams from the past
and choices from the present

Lala Deheinzelin , 2012
1906, Twitter and sms
1912, França

Lala Deheinzelin
Internet, skype , wireless , GPS, computers, mega cities
1921-EUA
Lala Deheinzelin
School of the future has disciplines that foster the perception of our interdependence.
For instance: knowing the consequences in order to make better choices

Now you can
apply for
“Choices”

I already have
credits for
“Consequences 1
and 2”
Cool!
Why do we talk about the future

?
The present is very different from anything that
came before.
How can we understand it?

Lala Deheinzelin
“A problem can not be solved by the same mind that
has created it”
Albert Einstein

We need to change our paradigms

Lala Deheinzelin
New ERA
The centrality of the intangible

Most valuable brand
Google

75% of the value of a product is in its
intangibles
AIRBNB largest “hotel” in the world
On line system that makes available domestic rooms
No building , no personnel, no infrastructure or communication expenses.
PRE-EXISTING STRUCTURES + INTELIGENCE + TECHNOLOGY + COLABORATION

Lala Deheinzelin
Figura 1- PIB da China (1952-2008)
Fonte “Global technological change - from hard technology to soft technology”
Beijing Academy of Soft Technology(BAST)
http://www.soft-technology.org
INDUSTRIAL ERA – Natural resources, infra-structure
Tangible = Finite
CONSUMED BY USE
COMPETITION
Change

of Era

Creative Economy, New Technologies , Collaboration
Intangible = Infinite
MULTIPLIED BY USE
COLLABORATION
Lala Deheinzelin
Industrial Era – Naturals resources, infra-structure
Tangible = Finite

Economy of Scarcity
LINEAR Growth, 5 + 5 = 10
30 steps= 30 meters
Creative Economy, New Technologies, Collaboration
Intangible = Infinite

Economy of Abundance
EXPONENTIAL Growht , 5x5x5x5x5= 3.125
30 steps= 26 times around the planet

Lala Deheinzelin
Why do we talk about the future

?
From scarce to abundant
Centrality of the intangibles

Lala Deheinzelin
SOCIOCULTURAL
Cultural Diversity
INTANGIBLE
“SOFTWARE”
2D
“Lenses”
Tangible
Intangible

TECHNO –
NATURAL
Bio Diversity
TANGIBLE
“HARDWARE”
Brazil: World Cup and
Olympic Games

And the “software” ?
Management, Education,
ITCs, entrepreneurship?
IDB: 3% of investments
2D
“Lenses”
Tangible
Intangible

Tangible, the “hardware”:
New facilities, highways,
etc.
IDB: 97% of investments
Lala Deheinzelin
Creative
Economy

Intangible/“Software”
Distribute
Communicate
2D
“Lenses”
Tangible
Intangible

Tangible/“Hardware”

Produce

Lala Deheinzelin
Creative Cities and Territories
MEDELLÍN COLOMBIA

From drugs Cartel to the most
innovative city of the world

HOW ?

40 % of the city budget on education and
culture
Why do we talk about the future

?
From scarcity to abundance
Netweaved distributed processes

Lala Deheinzelin
CENTRALIZED

DISTRIBUTED

• TANGIBLE

• INTANGIBLE

• LINEAR

• EXPONENTIAL

• RESTRICTED AND SCARCE
FLOW

• INFINITE PATHS, FLOW

• UNIDIMENSIONAL
(quantitative, one currency)
• REPRODUCTION

• MULTIDIMENSIONAL (
qualitative, multi currency)
• CREATION

• BUREOCRACY

• SIMPLIFICATION BASED ON
TRUST

• SCARCITY

• ABUNDANCE
LINEAR = focus on tangibles/ infra-struture + centralized processes
EXPONENTIAL = focus on intangibles/ creatives + network processes, distributed

HOW TO MAKE GOOD USE OF EXPONENTIAL POSSIBILITIES?
EXPONENTIAL CYCLE OF ABUNDANCE

Lala Deheinzelin
PayPal founder and libertarian futurist Peter Thiel :
Gave 20 bright young things $100,000 each to quit college and
start a company instead.
Result from 2011 and 2012 fared. They have founded over 30
companies and raised a reported $34 million thus far
Why do we talk about the future

?
Exponential cycle of Abundance

Lala Deheinzelin , 2012
D sociopolitical
COLLABORATIVE
Distributed Models of
business and organization
Focus on Common Wealth

Intangibles + new
technologies results in

D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy

key: broaden the
concept of
wealth and
quality life

D monetary – solidary
MULTIDIMENSIONAL
WEALTH
4D: Social, Cultural,
Financial, Environmental
Assets

EXPONENTIAL
CYCLE OF
ABUNDANCE

become visible and
operational thanks
to

D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
EXPONENTIAL
CYCLE OF
ABUNDANCE

D socio cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
CULTURA
Mentalidades e Hábitos – Nossa visão e jeito de estar no mundo
CREATIVE ECONOMY
Economy whose value is based upon on intangibles resources

Is a key for all types of activity
CREATIVE CITIES AND TERRITORIES
(territorial approach)
CREATIVE INDUSTRY

Arts + Industry + Content + Creative services
ARTS

Lala Deheinzelin
Assets
TANGIBLE
Ex: oil, gold, land

Traditional Economy

Assets
Identified and accessible
INTANGIBLE
Creative Economy
Cultural Diversity,
Process that adds value
brand, artistic language,
innovation
Tangível + Intangível
MAIOR VALOR

Wealth and life
quality

Wealth and life
quality
Economia Criativa: chain of value genereation
Possible only with the sinergy with other areas.

Product
$$

+
Marketing

Product
$$$$

+
Comunication

+
Design

Product
$

Creative economy is
multisectorial by
nature

Product
$$$$$$

+
DIstribuition
Creative Cities and Territories
MEDELLÍN COLOMBIA

From drugs Cartel to the most
innovative city of the world

HOW ?
40 % of the budget on education and culture
Turning a problem into a solution
Barbacena, was a city with a bad image because it houses
the biggest lunatic asylum in Brazil…
… so, they created the Fool’s Festival , where every
madness is possible and welcome!
As a “Hoephonic” , an orchestra where patients from the
madhouse play attuned hoes …
R&D, Design

Culture and Media

Software
Internet services
Computerization of services
Arts and Craftsmanship
Research & Development
Advertising
Intellectual property

Editorial Market
Museums
Television, Broadcasting,
Films and Audiovisual,
Literature and
Performing Arts

Architecture and
City planning

Consulting

Fashion and lifestyle

City planning
Decoration

Personal care services
Weddings, parties and photos
Indoor entertainments
Leisure and recreation
Tourists services

Consulting
Market research
Conventions and Exhibitions
Security consulting
Insurances services
Innovation services and
Technology
Services related to
Arts and culture

Creative Industries
in Shanghai
Secretário Executivo UC Reforma do Estado - Carlos Santos

1ª categoria em liberdades ( Freedom house ) e o País mais Livre em
África, política e civilmente ( Mo Ibraim e MCC)
Melhor esperança de vida Africana – 73, 9 anos
Melhor Democracia de lusófona, 2ª melhor democracia africana
Segundo País mais bem gerido em África (Mo Ibraim)
Segundo País mais Transparente em África ( Mo Ibraim e MCC)
3º melhor País africano com taxa de acesso e cobertura de internet
Dez Países africanos com o melhor PIB em África
Melhor crescimento regional ao nível de Turismo,
Dez “Melhores destinos turísticos éticos”
Lista dos dez Países africanos de futuro e com melhor ambiente
Prémio “Country of the Year” (GEW – Global Entrepreneurship Week),
Prémio Africano de Inovação para o Sector Público (AAPSIA 2012
Creative Economy+ Collaborative – Intangibles
Resources that that renew and multiply with use
Have greater activation potential, fostering the
environment
Financial Results + Environmental, Social, Cultural
ESTRATEGIC PRIORITY
AND
KEY FOR SUSTAINABILITY

Lala Deheinzelin
Creating Creative and Collaborative Communities
Cultural Dimension
INTANGIBLE ASSETS

Comprehend
The local intangible assets + shared community
vision

Communicate
Story telling : share local differentials and
common vision
EXPONENTIAL
CYCLE OF
ABUNDANCE

D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy

become visible and
operational thanks
to

D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
www.indiosonline.net – Tupinambás Indigineous People, Bahia
Uses mobiles to record traditional activities, fight for their rights,
commercialize products, interact
Sharing economy: uses ITCs to generate business as from sharing
http://meshing.it/
Creating Creative and Collaborative Communities
Environmental Dimension
INFORMATION AND COMUNICATION TECHNOLOGIES

Connect
Local dreams and needs + Local available
spaces, equipments, materials

Care
Generate growth through taking care of
people, environment, rights, etc
D sociopolitical
COLLABORATIVE
Distributed models of
business and organization
Focus on Common Wealth

Intangibles + new
technologies results in

D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy

EXPONENTIAL
CYCLE OF
ABUNDANCE

become visible and
operational thanks
to

D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
Knowledge + Will + Time + ITCs
COLLABORATION
WIKIPEDIA = 100 million hours to make it
= whatch TV adds, in one single weekend, just in USA
World: 1 trillion hours /years on TV
Imagine everything we could do with these time hours
+ knowledge + will?
Ultra fast and safe car .Runs 100 miles per liter of gaz
Produced in 3 months , by 8 people living in 4
different countries
Made with 3D printers and costs around U$ 20.000
SOLE – Self Organized Learning Environements
http://www.ted.com/pages/sole_challenge

0,1 % of the “Diaspora de Cape Verde” as tutor 1 h/w = workload
of 3.000 school year/class
Creating Creative and Collaborative Communities
Social Dimension
NETWORK IN ACTION

COLABORATE
The only way of winning it all. Integrated
action: from competition to collaboration

CELEBRATE
Joy, creativity and a cause as a means to
mobilize collective action
Collaborative Producers
Instituto Intercidadania, Pedro Jatobá

Complete Cycle, Capacity
Building + Difusion +
Exihibition +
Commercialization

Lala Deheinzelin
Produtora Colaborativa, Pedro Jatobá, Instituto Intercidadania
http://www.iteia.org.br/videos/pedro-jatoba-explica-a-produtora-cultural-na-expoidea
D sociopolitical
COLLABORATIVE
key: broaden the
concept of
Distributed models of
wealth and
business and organization
quality life
Focus on Common Wealth

Intangibles + new
technologies results in

D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy

D monetary – solidary
MULTIDIMENSIONAL
WEALTH
4D: Social, Cultural,
Financial, Environmental
Assets

EXPONENTIAL
CYCLE OF
ABUNDANCE

become visible and
operational thanks
to

D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
Wealth of nations
Intangible, “software”

GHP
“Lenses”
2D
Tangible
Intangible

Tangible, “hardware”:

GDP
Lala Deheinzelin ,
Measurement

Tangible, “hardware”:

Intangible, “software”

“Lenses”
2D
Tangible
Intangible

Processes
Qualitative
Dynamics
Life quality

Products
Quantitative
Numbers
money
Lala Deheinzelin ,
SOCIAL

AMBIENTAL

ECONÔMICO

FINANCEIRO
ECONÔMICO

Mas, hardwares não funcionam sem
“software”...
Cadê a inteligência e a criatividade?
E os valores humanos, os atributos?
O mundo interior ?

SIMBÓLICO-CULTURAL
Lala Deheinzelin
SOCIOPOLITICAL
rights + Governance

Intangible
Environmental

4
dimensions
4D
ECONOMY

Financial
MONETARY + SOLIDARY

ECONOMY

TECHNO - NATURAL

Tangible

SYMBOLIC - CULTURAL
Knowledge + Culture
Lala Deheinzelin
SOCIAL
Collective activities
Community and family relationships
Policies/ Laws / standards
Reputation / Visibility/
Media/ Press/ Dissemination
Connections /Alliances/Contacts
Networks/Clubs/ Collectives

ENVIRONMENTAL
Equipment
Available spaces, totally or in part
Special places, nature and monuments
Biodiversity, nature
Raw material and reusable residues
Body and health

4D
RESOURCES

FINANCIAL
Funding/Tenders/Funds
Investments
Markets/ Products for Distribution
Working hours/ Voluntary works
Complementary currencies

CULTURAL
Artistic Languages
Traditional knowledge and doings
Formal Knowledge/ Research
History/ Myths/ Curiosities/ Traditions
Values/ Attributes/ Differentials
Social cultural technologies
Events/ festivities/calendar
Unique experiences / leisure/ hobbies/
SOCIAL
Does it generate more connections,
joint action and things made in a “co”
way ?
ENVIRONMENTAL
Does it optimize and
generate techno –
natural resources ?

4D
RESULTS

FINANTIAL
Does it generate flows,
wealth and wellbeing
in the 4Ds ?

CULTURAL
Does it generate
knowledge, criativity,
experiences ?
SOCIOPOLITICAL
RIGHTS + GOVERNANCE
REPUTATION
–6
ENVIRONMENTAL
TECHNO - NATURAL
POOR USE OF
NATURAL RESOURCES
-5

4D
RESULTS

FINANTIAL
MONETARY + SOLIDARY

8-4-5+2=
-1

SYMBOLIC - CULTURAL
KNOWLEDGE + CULTURE
KNOWLEDGE MANAGEMENT
+2

SALLES
+8
4D
Matrix
4D VALUE

4D GOALS
4D PROCESSES

4D RESOURCES

4D RESULTS
“Fora do Eixo”:
2009 – 30% in currency , 70% in Collaborative
2010 – 15% in currency, 85% in Collaborative

More than 88 millions circulated
Creating Creative and Collaborative Communities
Financial Dimension
MULTIDIMENSIONAL WEALTH

CIRCULATE
Generate fair flows of 4D resources and
results

CREDIT
Systematization: indicators and measures
for wealth beyond finance
Social Dimension
NETWORK SOCIETY

Financial Dimension
4D PROSPERITY

COLLABORATE
CELEBRATE

CREDIT
CIRCULATE

Creating Creative and Collaborative Communities
Environmental
Dimension
INFORMATION
AND COMMUNICATION
TECHNOLOGIES

CONNECT
CARE

Cultural Dimension
INTANGIBLE ASSETS

COMPREHEND
COMMUNICATE
GROWTH

Intangible/“Software”
CARE
PEOPLE
PROCESSES
2D
“Lenses”
Tangible
Intangible

Tangible/“Hardware”
CONSUMPTION
INFRA-STRUCTURE
PRODUCTS
Lala Deheinzelin
Enable adequate environment
Systemic, non sectorial policies
SCALE UP
Solve macro socioeconomics
problems through the connection of
many, small and diverse
CONFIANÇA
CAPITAL SOCIAL
COLABORAR

Lala Deheinzelin
The future desired by all is the fabric that suport.
The colours are the diversity,
Integration of the diverse segments create the design.
And with trust and networks, everyone sustains everybody.
YEahh !!! Another world is possible !
We have resources, knowledge and people !!

Lala Deheinzelin
THANK YOU !
My “nourishment”: is your statement!
www.laladeheinzelin.com
video
articles
publications

Lala Deheinzelin
lala@enthusiasmo.com.br

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EXPONENTIAL CYCLE OF ABUNDANCE

  • 1. EXPONENTIAL CYCLE OF ABUNDANCE Praia, 30th November 2013 Lala Deheinzelin Enthusiasmo Cultural www.laladeheinzelin.com www.criefuturos.com
  • 2. Futurist, Specialist in Creative Economy and Sustainability Corporations Commucation Artistical Languages Third Sector NGOs FUTURE Goverments Local Development Biology and History International Cooperation Sustainability Digital Culture Crie Futuros Moviment
  • 3. What is the role of a futurist?
  • 4. Why do we talk about the future ? The futures is the result of dreams from the past and choices from the present Lala Deheinzelin , 2012
  • 7. Internet, skype , wireless , GPS, computers, mega cities 1921-EUA
  • 9. School of the future has disciplines that foster the perception of our interdependence. For instance: knowing the consequences in order to make better choices Now you can apply for “Choices” I already have credits for “Consequences 1 and 2” Cool!
  • 10. Why do we talk about the future ? The present is very different from anything that came before. How can we understand it? Lala Deheinzelin
  • 11. “A problem can not be solved by the same mind that has created it” Albert Einstein We need to change our paradigms Lala Deheinzelin
  • 12. New ERA The centrality of the intangible Most valuable brand Google 75% of the value of a product is in its intangibles
  • 13. AIRBNB largest “hotel” in the world On line system that makes available domestic rooms No building , no personnel, no infrastructure or communication expenses. PRE-EXISTING STRUCTURES + INTELIGENCE + TECHNOLOGY + COLABORATION Lala Deheinzelin
  • 14. Figura 1- PIB da China (1952-2008) Fonte “Global technological change - from hard technology to soft technology” Beijing Academy of Soft Technology(BAST) http://www.soft-technology.org
  • 15. INDUSTRIAL ERA – Natural resources, infra-structure Tangible = Finite CONSUMED BY USE COMPETITION Change of Era Creative Economy, New Technologies , Collaboration Intangible = Infinite MULTIPLIED BY USE COLLABORATION Lala Deheinzelin
  • 16. Industrial Era – Naturals resources, infra-structure Tangible = Finite Economy of Scarcity LINEAR Growth, 5 + 5 = 10 30 steps= 30 meters Creative Economy, New Technologies, Collaboration Intangible = Infinite Economy of Abundance EXPONENTIAL Growht , 5x5x5x5x5= 3.125 30 steps= 26 times around the planet Lala Deheinzelin
  • 17. Why do we talk about the future ? From scarce to abundant Centrality of the intangibles Lala Deheinzelin
  • 19. Brazil: World Cup and Olympic Games And the “software” ? Management, Education, ITCs, entrepreneurship? IDB: 3% of investments 2D “Lenses” Tangible Intangible Tangible, the “hardware”: New facilities, highways, etc. IDB: 97% of investments Lala Deheinzelin
  • 21. Creative Cities and Territories MEDELLÍN COLOMBIA From drugs Cartel to the most innovative city of the world HOW ? 40 % of the city budget on education and culture
  • 22. Why do we talk about the future ? From scarcity to abundance Netweaved distributed processes Lala Deheinzelin
  • 23. CENTRALIZED DISTRIBUTED • TANGIBLE • INTANGIBLE • LINEAR • EXPONENTIAL • RESTRICTED AND SCARCE FLOW • INFINITE PATHS, FLOW • UNIDIMENSIONAL (quantitative, one currency) • REPRODUCTION • MULTIDIMENSIONAL ( qualitative, multi currency) • CREATION • BUREOCRACY • SIMPLIFICATION BASED ON TRUST • SCARCITY • ABUNDANCE
  • 24. LINEAR = focus on tangibles/ infra-struture + centralized processes EXPONENTIAL = focus on intangibles/ creatives + network processes, distributed HOW TO MAKE GOOD USE OF EXPONENTIAL POSSIBILITIES? EXPONENTIAL CYCLE OF ABUNDANCE Lala Deheinzelin
  • 25. PayPal founder and libertarian futurist Peter Thiel : Gave 20 bright young things $100,000 each to quit college and start a company instead. Result from 2011 and 2012 fared. They have founded over 30 companies and raised a reported $34 million thus far
  • 26. Why do we talk about the future ? Exponential cycle of Abundance Lala Deheinzelin , 2012
  • 27. D sociopolitical COLLABORATIVE Distributed Models of business and organization Focus on Common Wealth Intangibles + new technologies results in D techno - natural NEW TECHNOLOGIES Virtual Worlds Sharing Economy key: broaden the concept of wealth and quality life D monetary – solidary MULTIDIMENSIONAL WEALTH 4D: Social, Cultural, Financial, Environmental Assets EXPONENTIAL CYCLE OF ABUNDANCE become visible and operational thanks to D symbolic cultural INTANGIBLE ASSETS Desirable futures Cultural Diversity Experience
  • 28. EXPONENTIAL CYCLE OF ABUNDANCE D socio cultural INTANGIBLE ASSETS Desirable futures Cultural Diversity Experience
  • 29. CULTURA Mentalidades e Hábitos – Nossa visão e jeito de estar no mundo CREATIVE ECONOMY Economy whose value is based upon on intangibles resources Is a key for all types of activity CREATIVE CITIES AND TERRITORIES (territorial approach) CREATIVE INDUSTRY Arts + Industry + Content + Creative services ARTS Lala Deheinzelin
  • 30. Assets TANGIBLE Ex: oil, gold, land Traditional Economy Assets Identified and accessible INTANGIBLE Creative Economy Cultural Diversity, Process that adds value brand, artistic language, innovation Tangível + Intangível MAIOR VALOR Wealth and life quality Wealth and life quality
  • 31. Economia Criativa: chain of value genereation Possible only with the sinergy with other areas. Product $$ + Marketing Product $$$$ + Comunication + Design Product $ Creative economy is multisectorial by nature Product $$$$$$ + DIstribuition
  • 32. Creative Cities and Territories MEDELLÍN COLOMBIA From drugs Cartel to the most innovative city of the world HOW ? 40 % of the budget on education and culture
  • 33. Turning a problem into a solution Barbacena, was a city with a bad image because it houses the biggest lunatic asylum in Brazil… … so, they created the Fool’s Festival , where every madness is possible and welcome! As a “Hoephonic” , an orchestra where patients from the madhouse play attuned hoes …
  • 34. R&D, Design Culture and Media Software Internet services Computerization of services Arts and Craftsmanship Research & Development Advertising Intellectual property Editorial Market Museums Television, Broadcasting, Films and Audiovisual, Literature and Performing Arts Architecture and City planning Consulting Fashion and lifestyle City planning Decoration Personal care services Weddings, parties and photos Indoor entertainments Leisure and recreation Tourists services Consulting Market research Conventions and Exhibitions Security consulting Insurances services Innovation services and Technology Services related to Arts and culture Creative Industries in Shanghai
  • 35. Secretário Executivo UC Reforma do Estado - Carlos Santos 1ª categoria em liberdades ( Freedom house ) e o País mais Livre em África, política e civilmente ( Mo Ibraim e MCC) Melhor esperança de vida Africana – 73, 9 anos Melhor Democracia de lusófona, 2ª melhor democracia africana Segundo País mais bem gerido em África (Mo Ibraim) Segundo País mais Transparente em África ( Mo Ibraim e MCC) 3º melhor País africano com taxa de acesso e cobertura de internet Dez Países africanos com o melhor PIB em África Melhor crescimento regional ao nível de Turismo, Dez “Melhores destinos turísticos éticos” Lista dos dez Países africanos de futuro e com melhor ambiente Prémio “Country of the Year” (GEW – Global Entrepreneurship Week), Prémio Africano de Inovação para o Sector Público (AAPSIA 2012
  • 36. Creative Economy+ Collaborative – Intangibles Resources that that renew and multiply with use Have greater activation potential, fostering the environment Financial Results + Environmental, Social, Cultural ESTRATEGIC PRIORITY AND KEY FOR SUSTAINABILITY Lala Deheinzelin
  • 37. Creating Creative and Collaborative Communities Cultural Dimension INTANGIBLE ASSETS Comprehend The local intangible assets + shared community vision Communicate Story telling : share local differentials and common vision
  • 38. EXPONENTIAL CYCLE OF ABUNDANCE D techno - natural NEW TECHNOLOGIES Virtual Worlds Sharing Economy become visible and operational thanks to D symbolic cultural INTANGIBLE ASSETS Desirable futures Cultural Diversity Experience
  • 39. www.indiosonline.net – Tupinambás Indigineous People, Bahia Uses mobiles to record traditional activities, fight for their rights, commercialize products, interact
  • 40. Sharing economy: uses ITCs to generate business as from sharing http://meshing.it/
  • 41. Creating Creative and Collaborative Communities Environmental Dimension INFORMATION AND COMUNICATION TECHNOLOGIES Connect Local dreams and needs + Local available spaces, equipments, materials Care Generate growth through taking care of people, environment, rights, etc
  • 42. D sociopolitical COLLABORATIVE Distributed models of business and organization Focus on Common Wealth Intangibles + new technologies results in D techno - natural NEW TECHNOLOGIES Virtual Worlds Sharing Economy EXPONENTIAL CYCLE OF ABUNDANCE become visible and operational thanks to D symbolic cultural INTANGIBLE ASSETS Desirable futures Cultural Diversity Experience
  • 43. Knowledge + Will + Time + ITCs COLLABORATION WIKIPEDIA = 100 million hours to make it = whatch TV adds, in one single weekend, just in USA World: 1 trillion hours /years on TV Imagine everything we could do with these time hours + knowledge + will?
  • 44. Ultra fast and safe car .Runs 100 miles per liter of gaz Produced in 3 months , by 8 people living in 4 different countries Made with 3D printers and costs around U$ 20.000
  • 45. SOLE – Self Organized Learning Environements http://www.ted.com/pages/sole_challenge 0,1 % of the “Diaspora de Cape Verde” as tutor 1 h/w = workload of 3.000 school year/class
  • 46. Creating Creative and Collaborative Communities Social Dimension NETWORK IN ACTION COLABORATE The only way of winning it all. Integrated action: from competition to collaboration CELEBRATE Joy, creativity and a cause as a means to mobilize collective action
  • 47. Collaborative Producers Instituto Intercidadania, Pedro Jatobá Complete Cycle, Capacity Building + Difusion + Exihibition + Commercialization Lala Deheinzelin
  • 48.
  • 49. Produtora Colaborativa, Pedro Jatobá, Instituto Intercidadania http://www.iteia.org.br/videos/pedro-jatoba-explica-a-produtora-cultural-na-expoidea
  • 50.
  • 51. D sociopolitical COLLABORATIVE key: broaden the concept of Distributed models of wealth and business and organization quality life Focus on Common Wealth Intangibles + new technologies results in D techno - natural NEW TECHNOLOGIES Virtual Worlds Sharing Economy D monetary – solidary MULTIDIMENSIONAL WEALTH 4D: Social, Cultural, Financial, Environmental Assets EXPONENTIAL CYCLE OF ABUNDANCE become visible and operational thanks to D symbolic cultural INTANGIBLE ASSETS Desirable futures Cultural Diversity Experience
  • 52. Wealth of nations Intangible, “software” GHP “Lenses” 2D Tangible Intangible Tangible, “hardware”: GDP Lala Deheinzelin ,
  • 54. SOCIAL AMBIENTAL ECONÔMICO FINANCEIRO ECONÔMICO Mas, hardwares não funcionam sem “software”... Cadê a inteligência e a criatividade? E os valores humanos, os atributos? O mundo interior ? SIMBÓLICO-CULTURAL Lala Deheinzelin
  • 55. SOCIOPOLITICAL rights + Governance Intangible Environmental 4 dimensions 4D ECONOMY Financial MONETARY + SOLIDARY ECONOMY TECHNO - NATURAL Tangible SYMBOLIC - CULTURAL Knowledge + Culture Lala Deheinzelin
  • 56. SOCIAL Collective activities Community and family relationships Policies/ Laws / standards Reputation / Visibility/ Media/ Press/ Dissemination Connections /Alliances/Contacts Networks/Clubs/ Collectives ENVIRONMENTAL Equipment Available spaces, totally or in part Special places, nature and monuments Biodiversity, nature Raw material and reusable residues Body and health 4D RESOURCES FINANCIAL Funding/Tenders/Funds Investments Markets/ Products for Distribution Working hours/ Voluntary works Complementary currencies CULTURAL Artistic Languages Traditional knowledge and doings Formal Knowledge/ Research History/ Myths/ Curiosities/ Traditions Values/ Attributes/ Differentials Social cultural technologies Events/ festivities/calendar Unique experiences / leisure/ hobbies/
  • 57. SOCIAL Does it generate more connections, joint action and things made in a “co” way ? ENVIRONMENTAL Does it optimize and generate techno – natural resources ? 4D RESULTS FINANTIAL Does it generate flows, wealth and wellbeing in the 4Ds ? CULTURAL Does it generate knowledge, criativity, experiences ?
  • 58. SOCIOPOLITICAL RIGHTS + GOVERNANCE REPUTATION –6 ENVIRONMENTAL TECHNO - NATURAL POOR USE OF NATURAL RESOURCES -5 4D RESULTS FINANTIAL MONETARY + SOLIDARY 8-4-5+2= -1 SYMBOLIC - CULTURAL KNOWLEDGE + CULTURE KNOWLEDGE MANAGEMENT +2 SALLES +8
  • 59. 4D Matrix 4D VALUE 4D GOALS 4D PROCESSES 4D RESOURCES 4D RESULTS
  • 60. “Fora do Eixo”: 2009 – 30% in currency , 70% in Collaborative 2010 – 15% in currency, 85% in Collaborative More than 88 millions circulated
  • 61. Creating Creative and Collaborative Communities Financial Dimension MULTIDIMENSIONAL WEALTH CIRCULATE Generate fair flows of 4D resources and results CREDIT Systematization: indicators and measures for wealth beyond finance
  • 62. Social Dimension NETWORK SOCIETY Financial Dimension 4D PROSPERITY COLLABORATE CELEBRATE CREDIT CIRCULATE Creating Creative and Collaborative Communities Environmental Dimension INFORMATION AND COMMUNICATION TECHNOLOGIES CONNECT CARE Cultural Dimension INTANGIBLE ASSETS COMPREHEND COMMUNICATE
  • 64. Enable adequate environment Systemic, non sectorial policies
  • 65. SCALE UP Solve macro socioeconomics problems through the connection of many, small and diverse
  • 67. The future desired by all is the fabric that suport. The colours are the diversity, Integration of the diverse segments create the design. And with trust and networks, everyone sustains everybody.
  • 68. YEahh !!! Another world is possible ! We have resources, knowledge and people !! Lala Deheinzelin
  • 69. THANK YOU ! My “nourishment”: is your statement! www.laladeheinzelin.com video articles publications Lala Deheinzelin lala@enthusiasmo.com.br