1. 1
A Two-Days Workshop onA Two-Days Workshop on
“COMMUNITY“COMMUNITY
MOBILIZATION”MOBILIZATION”

2. Participants will be able to understand:
 Definition of Community Mobilization
 Degree of Community Participation

3. 3
Session 1Session 1
Introduction of Participants
What is Community, Its dimensions
Why Mobilization
Benefits of Community Mobilization
Role of Community Mobilizers

4. CommunityCommunity
What comes first in your mind when you
think or hear the word “COMMUNITY” ?

5. What is a CommunityWhat is a Community
A Community is a set of
people living together with
common interest”
We all live in a community.
There are different things
that bind us together. Let
us try to identify them.
 Beliefs
 Values
 Language
 Territory
 Religion
 Culture
 Occupation

6. Why Community Mobilization?Why Community Mobilization?
As a Mean or Strategy:
 Creating demand for interventions
 Increasing access to services
 Scaling up interventions
 Increasing effectiveness and efficiency of interventions
 Contributing additional resources to the response
 Reaching the most vulnerable
 Addressing the underlying causes of Education: gender
disparities, lack of awareness etc.
 Increasing community ownership and sustainability .

7. Benefits of CommunityBenefits of Community
Mobilization in a projectMobilization in a project
 Increase community, individual, and group
capacity to identify and satisfy their needs
 Improve program design
 Improve program quality
 Improve program results
 Improve program evaluation
 Cost effective way to achieve sustainable results
 Increase community ownership of the program

8. Key Task involved in CommunityKey Task involved in Community
MobilizationMobilization
 Developing an on-going dialogue between
community members
 Creating or strengthening community
organizations (Committees etc.)
 Creating an environment in which
individuals can empower themselves to
address their own and their community’s
health needs
 Promoting community members’
participation

9. ……continuedcontinued
 Working in partnership with community
members
 Identifying and supporting the creative
potential of communities to develop a
variety of strategies and approaches
 Assisting in linking communities with
external resources
 Committing enough time to work with
communities, or with a partner who works
with them

10. Group WorkGroup Work
Find out reasons why we are mobilizing our
Communities under a health project.

11. Involving all StakeholdersInvolving all Stakeholders 
Let’s discuss…………
Who are stakeholders?
Why it is important to coordinate among all
stakeholders?
What can be achieved when we involve all
stakeholders?
What can assume if we don’t involve all
stakeholders?

12. Identification ofIdentification of
Deprived/Neglected GroupDeprived/Neglected Group
What do you think, who are deprived and
neglected people in your community?
Why are they neglected? How can you
enhance their participation?
Deprived
people
Why are they
deprived?
How can their
participation
be enhanced?

13.  Economically deprived
group (Poor)
 Women
 Tribal/indigenous
people
 Disable people
 Minority Groups
 Others
Examples
Identify marginalized groups
in your community

14. Role of Community MobilizersRole of Community Mobilizers
A mobilizer is a person who mobilizes, i.e.
gets things moving. Social animator. A
Catalyst
 Bringing People Together
 Building Trust
 Encouraging Participation
 Facilitating Discussion and Decision-making
 Helping Things to Run Smoothly .
 Facilitation in community mobilization process

15. How to enhance theHow to enhance the
community Participation?community Participation?
 Write one mean to
enhance participation?
 State one example you
have done so far!

16. Community MeetingsCommunity Meetings
Gathering People at ONE PlatformGathering People at ONE Platform
Village Literacy FairVillage Literacy Fair
Sports & GamesSports & Games
Electronic & Print MediaElectronic & Print Media
Puppet Show & TheatrePuppet Show & Theatre
Pamphlets & HandoutsPamphlets & Handouts
Human ChainHuman Chain

17. Message Dissemination ThroughMessage Dissemination Through
different meansdifferent means

18. Best MobilizerBest Mobilizer
Please make a picture
of Mobilizer 
Caution !!!!!!!!!!!
H/She should be smart
enough in qualities

19. Self Assessment SkillSelf Assessment Skill
Read the checklist and find out those
qualities in yourself!!!!!!!!!

20. Skills needed for CommunitySkills needed for Community
MobilizerMobilizer
Attitudes include:
 a willingness to examine and challenge their
own assumptions, opinions and beliefs
 a genuine respect for all community members
 a non- judgmental and accepting approach
 an understanding that different people have
different views and perspectives
 a belief in community capacity to take effective
action.

21. ……..continued..continued
Skills include:
 good communication skills, especially listening
 good facilitation skills to enable communities to
conduct their own analysis of their lives and situations
 PLA and other techniques to help facilitation
awareness of political, gender and cultural issues and
relationships
 an ability to challenge assumptions sensitively (e.g.
about the role of women).

22. ……continuedcontinued
Knowledge includes:
 the community mobilization process
 the principles of community mobilization
 knowledge of Education related Issues and
problems, causes and effects
 understanding of the ethical issues related to
community mobilization. .

23. …….continued.continued
Other skills and knowledge that may be
needed at different stages in the community
mobilization process include:
 an ability to help communities form organizations
 an ability to identify capacity-building needs among
communities (e.g. leadership skills, networking and
partnership-building skills)
 an ability to help communities mobilize resources
 advocacy skills
 project planning and management skills.

24. Some QualitiesSome Qualities
 Good communication skills
 Good facilitation skills
 Good listener
 Committed
 Decision maker
 Active
 Negotiation skills
 Honest
 Known to culture and values of society
 Well dress
 Catalyst
 Management skills

25. Role of CMRole of CM
Getting Prepared
 Know Your Goals "If you do not know where you are going, then
any road will do."
 Know Your Target Community You must know as much
as possible about its social organization, economy, languages, layout (map),
problems, politics, and ecosystem
 Know The Skills You Need
 Know The Basic Concepts What is development?
Community development? Community participation? Poverty? Community?
Empowerment? Sustainability
 Outside Resources

26. Some Dos and Don’tsSome Dos and Don’ts
Activity
Lets talk and write about our
communities what we should do
and what we should not do?

27. Field DiariesField Diaries
Why Field diaries are important?
Why do we need to capture the
information on paper when have brain?
Why do we talk about report writing?

28. Contents of Daily Field ReportContents of Daily Field Report
 Purpose of Visit
 Activities Carried out
 Accomplishment/Outputs of the day
 Observations
 Challenges
 Recommendations
 Follow up/Future Plan

29. Group Work
Each Group will write a report on the basis
of given information/case study or a story.

30. 30
Session 2Session 2
Components in Session
 Participation of Communities
 Degrees of Participation
 Project Orientation/ What project is all
about ?

31. Community Mobilization
Community mobilization is a capacity-
building process through which community
individuals, groups, or organizations PLAN,
CARRY OUT, and EVALUATE activities on
a participatory and sustained basis to
improve their health and other needs,
either on their own initiative or stimulated
by others.

32. “As an individual I could
do nothing. As a group we
could find a way to solve
each other’s problems”.

33. Degree of Community
Participation
Collective Action
Co-Learning
Cooperation
Consulting
Compliance
Co-Option
Towardsownership&sustainability
Awayfromownership&sustainability

34. Co-option
Token involvement of local people
Representatives are chosen, but have
no real input or power

35. Compliance
Tasks are assigned, with
INCENTIVES
Outsiders decide agenda and direct the
process

36. Consultation
Local opinions are asked
Outsiders analyze and decide on a
course of action

37. Cooperation
Local people work together with
outsiders to determine priorities
Responsibility remains with outsiders
for directing the process

38. Co-learning
Local people and outsiders share their
knowledge to create new
understanding
Local people and outsiders work
together to form action plans with
outsiders facilitation

39. Group Work
Define at which stage you are
presently in your project.