The document discusses the use of personas in experience design. It describes how Alan Cooper introduced personas in 1983 as a tool to represent target users. It outlines the process for developing personas, including research, segmentation of user groups, defining characteristics for each persona, and presenting the final personas. The document notes personas should continue to be used and evaluated throughout the product development process to ensure they still represent the target users.

1. L’USO DELLE PERSONAS
NELL’EXPERIENCE DESIGN
UX CONFERENCE 2011
Lugano, 29 ottobre
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2. IL PAPA’
DELLE PERSONAS
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3. ALAN COOPER
1983 USA PER LA PRIMA VOLTA
UNO STRUMENTO
MOLTO SIMILE ALLE
PERSONAS
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4. PLAN*IT
E’ VENDUTO ALLA
COMPUTER ASSOCIATES
DIVENTA UN MODELLO
PER TUTTI I SOFTWARE
DI PROJECT MANAGEMENT

5. 1992
NASCE LA
COOPER

6. 1992
NASCE LA
COOPER

8. 1 IL
CONCEPIMENTO
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9. NO
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10. NO
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11. SI
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12. INTERVISTE USER DATI
QUALI TEST TRAFFICO
RICERCHE? REPORT
OSSERVAZIONE
PARTECIPANTE SURVEY DI
MERCATO

13. 2 LA FASE
EMBRIONALE
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17. ARTE DI
SEGMENTA TROVARE
ZIONE PATTERN
NEI DATI

18. INTERVISTE
USER OSSERVAZIONE
PARTECIPANTE
TEST
SEGM ENTA ZIONE
SEGMENTAZIONE QUALITATIVA
FONTE: 2007 MUDLER THE USER IS ALWAYS RIGHT

19. INTERVISTE USER OSSERVAZIONE
PARTECIPANTE
TEST
SEGM ENTA ZIONE
DATI
TRAFFICO SURVEY
SEGMENTAZIONE QUALI-QUANTITATIVA USER IS ALWAYS RIGHT
: 2007 M THE
FONTE UDLER

20. INTERVISTE USER OSSERVAZIONE
PARTECIPANTE
TEST
DATI
TRAFFICO SURVEY
SEGM ENTA ZIONE
SEGMENTAZIONE QUANTITATIVAM
: 2007
FONTE UDLER THE USER IS ALWAYS RIGHT

21. 3 LA
GESTAZIONE
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22. QUANTE
SONO?

23. QUALI MAS
CHIO
FEM
MINA
CARATTE
RISTICHE?
STATO
PROFES FAMILIARE
ETA’
SIONE

24. CHE
FACCIA
HANNO?
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25. QUALE
NOME?

26. 4 LA
NASCITA
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27. COME SI
PRESENTA
ALLA
NASCITA?

28. PERSONAS
ONE PAGE
FONTE: 2007 MUDLER THE USER IS ALWAYS RIGHT

29. REAL
QUOTES
FONTE: 2010 PRUITT ADLIN ESSENTIAL PERSONA LIFECYCLE

30. EXECUTIVE
SUMMARY
FONTE: 2010 PRUITT ADLIN ESSENTIAL PERSONA LIFECYCLE

31. POSTER
COMPAR
ATIVO
FONTE: 2010 PRUITT ADLIN ESSENTIAL PERSONA LIFECYCLE

32. ANNUNCIARE
LA NASCITA

33. 5 LA
MATURITA’
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34. BRUTTA
NOTIZIA
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35. DOVE
VANNO
A VIVERE?

36. SONO
DEI
FANNUL
LONI?
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37. ANALISI
FIELD
DISCOVERY
ANALISI
DESK

38. BRAINSTORMING DEFINIZIONE
STRATEGY REQUISITI
& CONCEPT
USER
BENCHMARK JOURNEY

39. INFORMATION VISUAL
ARCHITECTURE DESIGN
DESIGN
CONTENT
STRATEGY

40. 6 LA
PENSIONE

41. SONO STATE
DELLE BRAVE
PERSONAS?

42. COME
CALCOLARE IL ROI
DELLE PERSONAS
IN UN PROGETTO?
OBIETTIVO DI BISOGNO DELLA SOLUZIONE DI METRICA
BUSINESS PERSONAS DESIGN
AUMENTARE LE COMPRO SOLO INSERIMENTO DEI PERCENTUALE DI
VENDITE DEL 15% DOPO AVER PREZZI DEI AUMENTO DELLE
CONFRONTATO I COMPETITOR A VENDITE DOPO
PREZZI CON ALTRI FIANCO DI OGNI L’INTRODUZIONE
NEGOZI PRODOTTO DELLA SOLUZIONE
DI DESIGN

43. FRANK LONG
2009
THE EFFECTIVENESS
OF USING PERSONAS
IN PRODUCT DESIGN

44. PER
APPROFONDIRE
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45. 2010 2007 2009
PRUITT MULDER LONG
ADLIN THE USER
IS ALWAYS
ESSENTIAL PERSONA RIGHT REAL OR IMAGINARY; THE
EFFECTIVENESS OF USING
LIFECYCLE PERSONAS IN PRODUCT DESIGN
MORGAN KAUFMAN CALIFORNIA: NEW RIDERS
2006 2003 1999
PRUITT COOPER
COOPER
ADLIN REINAMM THE INMATES
ARE
RUNNING THE
THE ESSENTIALS OF INTERACTION ASYLUM
THE PERSONA LIFECYCLE DESIGN
SAMS PUBLISHING
MORGAN KAUFMAN WILEY

46. DOMANDE ?
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