Don't Panic Guide to Social Media Conference Blog Influencer Project Emma Gardiner and Amy Johnston

1. GO APE BLOGGER
OUTREACH CASE STUDY
Emma Gardiner Amy Johnston
Online marketing executive Account manager
Go Ape Wolfstar

2. INTRODUCTION
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3. GO APE
Creating adventures,
encouraging everyone to live life more adventurously

4. AWARD WINNING CONSULTANCY
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5. WHY SOCIAL MEDIA?
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6. MARKETING STRATEGY
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7. BLOGGER OUTREACH
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8. CONSIDERATIONS
Readership Geographical Established
location networks

9. OUTREACH CAMPAIGN
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10. COVERAGE

11. COVERAGE
Creators – source, communicators ,
1%
influencers
9% Editors – contribute, communicate,
influence
90% Lurkers – consumers, readers

12. BANANA BLOG
Retweet
button
Latest tweet
Facebook
Tag cloud
Other blogs
Banana rating Comments

13. CONSTANT DEVELOPMENT

14. RESULTS - SUMMARY
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15. NEXT STEPS
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16. ANY QUESTIONS

17. GET IN TOUCH
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