Don't Panic Guide to Social Media Conference Blackpool Viral Heather Price

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12. Viral campaign to bring Strictly Come Dancing final
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18. Results
•!More than 350 pieces of editorial coverage
•! 1 hour 42 mins of TV coverage, including BBC1 Breakfast, and BBC1, ITV, C5,
SKY lunchtime, evening, early evening and Ten PM news. BBC News Channel
and Sky covered as rolling news. 2hrs 8mins of radio, including BBC Radio 1, 2,
4,6 and Five Live as well as regional BBC and commercial stations all over the
UK. BBC Radio 1 Saturday 16th featured an eight minute talk-up by DJ Nihal.
Advertising Value Equivalent (AVE): £1,458,003/ PR Value: Over £6m
•! 355 tweets on Twitter that have a total following of 117,481 including key
commercial tweets from Telegraph Travel – Daily Telegraph Travel, Telegraph MG
– Daily Telegraph paper itself, Guardian News – The Guardian paper itself,
Guardian Travel – The Guardian Travel section, The Sun Video, ITN News video
channel, Travelmail, The Express on Sunday, the travel pages of Daily Mail and
Mail on Sunday among others.
•! Over 70,000 users have watched the film via YouTube sources, of which there
are currently five channels. The Visit Blackpool channel alone is showing 63,159
views, with 346 comments.
•! Featured on more than 50 worldwide blogs including Mail Online, Telegraph
Travel, Guardian Travel, Travel Weekly and PR Week’s Points of Hugh.

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