1. A snapshot of some of our
achievements in 2011

2. Visit Lancashire’s marketing activity
provided a net Gross Value Added of
nearly £3.3million
and 133 Full Time Employment jobs

3. PR coverage with a value of
£3.5 million
Reaching over 25million consumers

4. For every £1 that LBTB and its
partners invested in Visit
Lancashire’s marketing
activities, £33 of additional income
was generated from the visitor

5. Over half a million enquiries
serviced in 2011 by Lancashire
Tourist Information Centres

6. A record 165 businesses entered
The Lancashire and Blackpool
Tourism Awards 2011

7. Over 2,000 delegates completed
Welcome to Excellence customer
service training programmes

8. Welcome to Blackpool trained its
3,000th delegate

9. Nearly 1,000,000
unique visitors on
visitlancashire.com

10. More than 10,000 followers on
Twitter and Facebook

11. More than 570,000
emails sent to our visitors

12. Biggest day online:
Bonfire night with nearly 17,000
unique visitors

13. Four rural Lancashire businesses
given capital support to the value
of £175K through the
Tourism Connect project

14. £1.7m worth of Business
Tourism enquires were sent to
members of
Lancashire and Blackpool
Conference and Meetings

15. We welcomed 59 new
members to Lancashire and
Blackpool Tourist Board

16. Next year we look forward to another
eventful year