A NEW MODEL FOR DISCOVERY AND DISTRIBUTION: For years, the independent film industry has created an unspoken competitive spirit among filmmakers. Competition for festival slots and buyers’ attention has left many filmmakers bitter at the success of others. As the traditional deals fade away, filmmakers now find themselves at a crossroads as new collaborative models emerge. The production side of filmmaking has been democratised, now it is time to open the discovery and distribution processes. A step in that direction is From Here to Awesome. FHTA is an R&D lab of sorts, an open source project that is focused on experimenting with new business models, creating open tools and standards and making recommendations for best practices.

1. FROM HERE TO AWESOME
POWER TO THE PIXEL
Lance Weiler
www.lanceweiler.com

2. “ …one day, some little fat girl in Ohio is going to be the new
Mozart …and for once the so-called professionalism about
movies will be destroyed. Forever.”
Francis Ford Coppola

3. MEDIA CONSUMPTION Subscribers: 597,974
is RAPIDLY CHANGING
Channel Views: 16,787,142
Video Views: + 125,000,000
“So here we are at a moment when
for all its cash and talent, the best of
Hollywood's online efforts slide off
the wall like penne al dente, while a
Nebraska kid with a $100 camera
can attract a giant, hugely valuable
audience by jumping in a baby pool
with his clothes on. What does he
know that we don't?”
- LA TIMES

4. Is traditional filmmaking holding us back?

5. COMPETITIVE
• Info, Contacts and Resources
• For Funds
• For Festival Slots
• For Buyers Attention
• For Deals
• About the Windows of Release

7. How do we get from quot;herequot; to quot;awesome?”
How do we fund, create, distribute and sustain?

8. FROM HERE TO AWESOME
An open source R&D lab
• Experimentation
• Creation of open tools
• Creation of open standards
• Recommendations for best practices

9. MOVING FROM COMPETITIVE TO COLLABORATIVE
STORY DISTRIBUTION
COLLABORATIVE
DISCOVERY COMMUNITY

10. BUILDING FOR CONSUMPTION

11. DATA PORTABILITY
for films

12. ATTENTION ECONOMY
UNIVERSAL LICENSES - sell, screen, share, remix

13. FILM SOCIAL GRAPHS
Jason in Manhattan X

14. EXPERIMENTATION
Streams & download
indieFlix, Heretic, bside,
Amazon, Vudu, iTunes,
Hulu, Joost, vuze, caachi,
San Francisco, LA, Boston, Calgary,
NYC, London, and Tokyo Viewing on-demand

15. OPEN RESOURCES
WORKBOOK PROJECT
19 contributors from 6 countries
Open content distributed under a creative
commons license

16. OPEN DISCUSSION & DEBATE
DIYDAYS.com

17. Join the discussion
Tag or Categorize your blog posts
“from here to awesome”
and / or “FH2A”

18. www.WorkbookProject.com
www.fromheretoawesome.com
www.diydays.com