My understanding of e-Marketing

1. Online Marketing Prepared by Landry Takeu

2. Summary of my Experience Solution Marketing Officer – Alcatel-Lucent HR project Manager – Electrolux National President – AIESEC Cameroon

3. Summary of the presentation Definition of e-Marketing Strategy Objectives Tools Challenges Measurement

5. Delivering value to customers

6. Managing customer relationships

7. Facilitating / booting salese-Marketing is the fusion between traditional marketing and information technology.

8. Strategy Who are the customers/ audience? Motivation Goals / needs Decision making process Expectations etc. How are they currently interacting with the brand? What are the objectives? What tools are available to support the objectives? What are the metrics for success?

9. Objectives Sell- Grow the sell Serve – Add value Speak- Get closer Save – Save cost Sizzle- Reinforce the brand value online Ref: Smith, P.R. and Chaffey, D. (2001) eMarketingeXcellence: at the heart of eBusiness. Butterworth Heinemann, Oxford, UK.

11. SEM (SEO)

12. Email marketing

13. Online banners

14. Online advertising

15. Blogs

18. Bounce rate

19. Traffic sources/referrals Click-through rate of e-newsletters Clicks on banners and ads Search engine optimisation Number of conversations engaged Reaction of customers /prospects

20. Interesting facts Over 50% of Facebook fans and Twitter followers say they are more likely once engagedto buy or recommend a product or service Chadwick Martin Bailey survey_ Feb 2010 http://www.cmbinfo.com/news/press-center/social-media-release-3-10-10/ Facebook users exposed to both a homepage ad and brand mentions in their newsfeed were three times as likely to remember the ad and be aware of the brand than viewers of the homepage ad only. Purchase intent was four times as great among viewers of any marketing with a social component compared with users exposed to just a traditional ad. www.eMarketer.com survey on Social ads boost brand metrics_ April 2010 http://www.emarketer.com/Article.aspx?R=1007656

21. Thank you www.twitter.com/landrytk http://be.linkedin.com/in/landrytakeu www.facebook.com/people/Landry-Stephane-TAKEU/728230995