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Guerrilla Podcasting, Soup To Nuts:
 Using WordPress and AWESOME!


Awesome does
 NOT mean
animated gifs,
  you bozo.


                              Lanna Lee Maheux
                          http://lannalee.com/
                                    @lannalee
Why, oh why?


               I love my iPod,
                   but these
                  earbuds are
                    terribly
               uncomfortable.
Plan

         •Show Type
 Rawr.   •Show Length
         •Show Frequency
Plan                              Cheep,
                                   I say.
                                  Cheep.




•Equipment
   •Hardware
      •Computer
      •Microphone
      •Smart Phone/Recorder
   •Software
      •Audacity (All Platforms)
      •GarageBand – Mac Only
Special

Plan               Guests are
                     tasty.




 •Hosting: Size vs. Bandwidth
    •Podcast Media
        •BuzzSprout
        •Blubrry
        •Libsyn
Plan        •Hosting: WordPress
               •Plugin: PowerPress
               •Category
               •RSS: Really Simple Syndication
  Control
 your RSS
   Feed
                                You hear of
                                MailChimp?
                                 Yup, that’s
                                me. So there.
Publish       My novel explores the
              relationship between a
                horse and his man.




          •Create Episode
             •Write Script/Talking Points
             •Record podcast
Publish       Hi. My name is Rob. I live in a hole
               in the ground and run around and
                get nuts and berries and I have a
              podcast about berries and I have 12
              listeners and I’m looking for more.
                 Carl says if I talk about nuts…




            •Edit Podcast
  Control      •Load into audio program
 your RSS      •Edit
   Feed        •Create mp3 with labels
Publish



 •Upload podcast
    •Upload show to podcast host    Oh, do
    •Create WordPress Blog Post      go on.
                                       I’m
                                   listening.
Promote                    There was something
                            I was supposed to
                             remember. Really
                           Simple Something or
                                 other…




          •Social Plugins for WordPress
             •Leenk.me
             •Share
                  •Shareaholic
                  •Really Simple Facebook share buttons
                  •Sociable
Promote   RSS. Really Simple
             Syndication,
            Elephant Boy.




            •Email Lists
               •MailChimp
               •Constant contact
Promote



                 •Social: Send periodic posts
                    •HootSuite
  I’m a pretty      •TweetDeck
    princess.
Promote            I can catch
                   things with
                   my tongue.
                   Wanna see?




    •Podcatchers       Control
       •iTunes        your RSS
       •Zune            Feed
Take-Aways    Control
             your RSS
               Feed


             •Plan
             •Publish
             •Promote


Word.
Presentation Notes: http://gotthink.com/guerrilla-podcasting/
Twitter/Facebook/Gmail: lannalee




                                         Whatever.
Thanks!                                 Lanna Lee Maheux
                                        http://lannalee.com/
                                        http://lannaleemaheux.com/
                                        @lannalee
 I knew I shouldn’t
     have taken
     that left in
    Albuquerque.




 Presentation Notes: http://gotthink.com/guerrilla-podcasting/
 Twitter/Facebook/Gmail: lannalee



                                          All Photos Courtesy
                                          Microsoft Office ClipArt

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Guerrilla Podcasting Soup to Nuts Using WordPress and Awesome

  • 1. Guerrilla Podcasting, Soup To Nuts: Using WordPress and AWESOME! Awesome does NOT mean animated gifs, you bozo. Lanna Lee Maheux http://lannalee.com/ @lannalee
  • 2. Why, oh why? I love my iPod, but these earbuds are terribly uncomfortable.
  • 3. Plan •Show Type Rawr. •Show Length •Show Frequency
  • 4. Plan Cheep, I say. Cheep. •Equipment •Hardware •Computer •Microphone •Smart Phone/Recorder •Software •Audacity (All Platforms) •GarageBand – Mac Only
  • 5. Special Plan Guests are tasty. •Hosting: Size vs. Bandwidth •Podcast Media •BuzzSprout •Blubrry •Libsyn
  • 6. Plan •Hosting: WordPress •Plugin: PowerPress •Category •RSS: Really Simple Syndication Control your RSS Feed You hear of MailChimp? Yup, that’s me. So there.
  • 7. Publish My novel explores the relationship between a horse and his man. •Create Episode •Write Script/Talking Points •Record podcast
  • 8. Publish Hi. My name is Rob. I live in a hole in the ground and run around and get nuts and berries and I have a podcast about berries and I have 12 listeners and I’m looking for more. Carl says if I talk about nuts… •Edit Podcast Control •Load into audio program your RSS •Edit Feed •Create mp3 with labels
  • 9. Publish •Upload podcast •Upload show to podcast host Oh, do •Create WordPress Blog Post go on. I’m listening.
  • 10. Promote There was something I was supposed to remember. Really Simple Something or other… •Social Plugins for WordPress •Leenk.me •Share •Shareaholic •Really Simple Facebook share buttons •Sociable
  • 11. Promote RSS. Really Simple Syndication, Elephant Boy. •Email Lists •MailChimp •Constant contact
  • 12. Promote •Social: Send periodic posts •HootSuite I’m a pretty •TweetDeck princess.
  • 13. Promote I can catch things with my tongue. Wanna see? •Podcatchers Control •iTunes your RSS •Zune Feed
  • 14. Take-Aways Control your RSS Feed •Plan •Publish •Promote Word.
  • 16. Thanks! Lanna Lee Maheux http://lannalee.com/ http://lannaleemaheux.com/ @lannalee I knew I shouldn’t have taken that left in Albuquerque. Presentation Notes: http://gotthink.com/guerrilla-podcasting/ Twitter/Facebook/Gmail: lannalee All Photos Courtesy Microsoft Office ClipArt

Editor's Notes

  1. My name is LannaLee Maheux and I’ve been podcasting and using WordPress since 2010. I have three podcasts, two of which I have co-hosts: the Lex and Lanna Show with my friend Alexis Lyon, and the Bureau of Awesome with my husband, Edmund Davis-Quinn. My flagship podcast is a digital intellectual salon Lounging with LannaLee, adventures in conversation, a weekly audio podcast where I have conversations with fascinating people. I work by day as a Programmer/Analyst for a Market Research firm where I make ginormouscrosstabulations and whatnot. I’m a performer, having worked as an actor, singer, balloon twister. I am an Ex-Clown and a recovering stand up comic.
  2. Reason why we are hereWhat is a podcast - What is Guerilla podcastingWhat we’re going to talk aboutPlan PodcastPublish PodcastPromote PodcastMost important take-away/What I wish I knew before I started: RSS feedBenefit to AudienceAt the most recent BlogWorld conference Mike Stelzner of Social Media Examiner said he thought that podcasts would become even more popularBecause it’s a passive medium, your audience can multitask while listening, unlike blog posts and video casts.A great way to connect with your audience
  3. Plan Your PodcastWhy do you want to?What format will you do?How often will you publish?WeeklyEvery two weeksWhenever – Regular schedule is bestNEXT SLIDEWhat kind of equipment do you need?MicrophoneComputerHow will you record it? Software? Use Skype.Where will you host your podcast episodes?Dedicated podcast hostingYour WordPress blogInstall PowerPressPluginControl your RSS feedPodcast hosting company == badFeedburner == betterYour WordPress installation == best
  4. What kind of equipment do you need?MicrophoneComputer
  5. Where will you host your podcast episodes?Dedicated podcast hostingYour WordPress blogInstall PowerPressPluginControl your RSS feedPodcast hosting company == badFeedburner == betterYour WordPress installation == best
  6. Create an episodePlan your episodeWith partners: What are we going to talk about?Solo: write out talking points or scriptRecord your podcastEdit your podcastLoad into audio programPC: AudacityMac: GarageBandListen to itPrepare your show notesAdd show music/etc.Upload your podcastUpload to your podcast ProviderCreate blog post that links to uploaded podcast
  7. Create an episodePlan your episodeWith partners: What are we going to talk about?Solo: write out talking points or scriptRecord your podcastEdit your podcastLoad into audio programPC: AudacityMac: GarageBandListen to itPrepare your show notesAdd show music/etc.Upload your podcastUpload to your podcast ProviderCreate blog post that links to uploaded podcast
  8. Promote your podcastSocial Plugins from WordPressLeenk.me: Publishes feed to social networksTwitterFacebookReally Simple Facebook Twitter share buttonsEmail ListsMailChimpConstant ContactSocial - send periodic postsHootsuiteTweetDeckWord of Mouth
  9. Promote your podcastSocial Plugins from WordPressLeenk.me: Publishes feed to social networksTwitterFacebookReally Simple Facebook Twitter share buttonsEmail ListsMailChimpConstant ContactSocial - send periodic postsHootsuiteTweetDeckWord of Mouth
  10. ClosingSummary of Main PointsReview benefits to audienceReintroduce the goal and call to actionClosing hook or challengeThank audience for their timeAsk if questions