WISE July 2010 - Using Facebook and LinkedIn for Business
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An overview into the world of Facebook pages and LinkedIn for business for the Women In Small Enterprise networking group.
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WISE July 2010 - Using Facebook and LinkedIn for Business
- 3. Finalist in Telstra Young Businesswoman Award in 2005 and 2008
- 4. Blogger for www.SmartCompany.com.auThese are Mocks – sock covers for mobile phones 2 www.SocialRabbit.net
- 6. Why use it
- 7. How you can use it in your business
- 8. LinkedIn
- 9. Why use it
- 11. Types of Facebook Accounts - Profile
- 12. Types of Facebook Accounts - Page
- 13. Why have a page? To promote your product /service/business To increase brand awareness To reach people globally To increase the number of people you reach To increase sales To tell customers about new products/services To get feedback on products/services To create a community for your business/brand To engage your customers To increase purchase intent To build a relationship with your audience To make your customers feel loved!
- 14. Fan Pages express individuality
- 15. Page appears in online search
- 16. Blogs feed onto the Page
- 17. Page updates appear in news feeds of fans
- 18. Position yourself as an expert
- 19. Promote Events
- 20. Grow A Community Consumers answering each others questions
- 21. Engage with Your Audience Mocks video comp
- 22. Listen to Your Audience Love negative comments! Consumers saying that they haven’t received their Mocks
- 23. Stats on Fans
- 24. Applications 18,318 fans at 6/3/10 36,893 fans at 12/7/10
- 25. React in real time Started on Feb 3, Fans on Feb 10th = 2322
- 28. 1.2m in Australia
- 29. Average age of 37 years old
- 30. Average income of $108,000
- 31. An online network to build your reputation
- 32. A place to find a job
- 33. A place to find staff
- 34. A place to do research
- 35. A place to find answers
- 37. Profile
- 38. Company Profile
- 40. Link to your blog
- 41. Communicate
- 42. Promote yourself as an expert
- 45. Recruitment
- 48. Networking
- 49. www.SocialRabbit.net http://au.linkedin.com/in/larasolomon www.Facebook.com/SocialRabbit www.Twitter.com/SocialRabbit 35