An introduction to social media run for the Mudgee Tourism Region's local busineses. In it is defined what social media is, how to get started and how Facebook, Twitter, LinkedIn, YouTube, Blogging, Flickr and Foursquare could be used.

1. Social Media Explained

4. Let’s Watch a Video

5. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age . Source: Wikipedia.com What is Social Media? OR…. a way to have a conversation with your audience

6. What is Social Media?

7. How many Social Networking Sites are out there? Take a guess…………..

8. Top 20 Social Networking Sites in the world…. Source: Wikipedia.com Jan 2010 Rank Name Description/Focus Registered users Registration 1 Facebook General. 500 million Open to people 13 and older 2 Qzone General. In Simplified Chinese; caters for mainland China users 300 million Open to the General Public 3 Twitter General. Micro-blogging, RSS, updates 145 million Open 4 MySpace General, but with a music focus. 130 million Open to ages 13 and up. 5 Windows Live Spaces Blogging (formerly MSN Spaces) 120 million Open 6 Habbo General for teens. Over 31 communities worldwide. Chat Room and user profiles . 117 million Open to people 13 and older 7 Orkut General. Owned by Google Inc. Popular in Brazil and decreasingly, in India 100 million Open to people 18 and older, 8 Friendster General. Popular in Southeast Asia . No longer popular in the western world . 90 million Open to people 16 and older. No children allowed. 9 hi5 General. Popular in India , Portugal , Mongolia , Thailand , Romania , Jamaica , Central Africa and Latin America . Not popular in the USA . 80 million Open to people 13 and older. No children allowed. 10 LinkedIn General but mainly business 75 million Open to people 18 and older. 11 Tagged General. Subject to quite some controversy about its e-mail marketing and privacy policy . 70 million Open 12 Flixster Movies 63 million Open to people 13 and older 13 Vkontakte Russian social network. 59 million Open 14 Netlog General. Popular in Europe, Turkey, the Arab World and Canada's Québec province. Formerly known as Facebox and Redbox 59 million Open to people 13 and older 15 MyLife Locating friends and family, keeping in touch (formerly Reunion.com ) 51 million Open 16 Classmates.com School, college, work and the military 50 million Open to people 18 and older 17 Odnoklassniki General. Popular in Russia and former Soviet republics 45 million Open 18 Bebo General. 40 million Open to people 13 and older 19 Badoo General, Popular in Europe 37 million Open to people 18 and older 20 Flickr Photo sharing, commenting, photography related networking, worldwide 32 million Open to people 13 and older.

9. Source date: 16/2/10 Age of users on social networking sites

10. Source date: 16/2/10 Demographics of users on social networking sites

11. Is social networking worth it video

12. People use the internet to make purchase decisions and recommendations to others Are you convinced yet?

14. Do You Google Yourself & Your Business? 80% of people google a business before working with them

16. 0 Realtime results 3 Blog results 333 total results

17. Social Media To Use

18. ®

19. The Different Facebook Accounts

20. Types of Facebook Accounts - Profile

21. Types of Facebook Accounts - Group

22. Types of Facebook Accounts - Page

23. Pages express individuality

25. Page appears in online search

26. Page updates appear in news feeds of fans

27. Position yourself as an expert

28. Promote Events

29. Grow A Community Consumers answering each others questions

30. Engage with Your Audience Mocks video comp

31. Consumers saying that they haven’t received their Mocks Listen to Your Audience Love negative comments!

32. Repurpose Content

33. Research

34. Facebook Ad’s Fans grew from 4,333 to 336,000 due to this ad

35. Stats on Page Likers

36. React in real time Started on Feb 3, Fans on Feb 10 th = 2322

37. Facebook Places

38. Facebook Places & Page Combined

39. ®

40. Twitter is Growing

41. Twitter Usage March 2010 statistics

42. Twitter Usage

43. Twitter Usage March 2010 statistics

44. Twitter Usage March 2010 statistics

46. Customise your page

47. Customise your page

48. Your profile appears in online searches

49. Search for Mudgee

50. Search for #mudgee

51. Drive people to your website Hashtags Direct to your website Promote blogs

52. Communicate Offers

53. Respond to customers

58. App’s for Twitter TweetDeck Can also be used to update your Facebook page & LinkedIn Plus you can now schedule message on it

60. Search for Mudgee Tourism

61. Create Your Own YouTube Channel

62. Why YouTube?

63. Why YouTube?

66. Profile

67. Company Profile

68. Search Engine Results

69. Link to your blog

70. Communicate

71. Promote yourself as an expert

72. Research Resource

74. Recruitment

75. Get recommendations

76. Networking Groups

77. Networking

78. Promote Events

79. Integrates with Outlook/webmail & Twitter

80. Blogging

81. What is a Blog? A blog (a blend of the term web log ) is a type of website or part of a website . Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog . Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries . A typical blog combines text, images, and links to other blogs, Web pages , and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art ( Art blog ), photographs ( photoblog ), videos ( video blogging ), music ( MP3 blog ), and audio ( podcasting ). Microblogging is another type of blogging, featuring very short posts. Source: wikipedia.com

82. Is Anyone Using Blogs?

83. Source: Technorati.com State of the Bloggersphere 2010 What do People Say About Blogs?

84. Source: Technorati.com State of the Bloggersphere 2010 Which sources do you trust for brand, product, or service information?

85. Source: Technorati.com State of the Bloggersphere 2010 What is your likelihood to recommend a brand, product, or service from these information sources?

86. Or Photobucket, or Picasso etc….

87. Photo Blog

88. Photo Sharing

92. - HARD WORK You Should know that Social Media is…. - PART OF MARKETING - NOT A SILVER BULLET - A WAY TO PROMOTE - SOMETHING THAT TAKES TIME

94. www.SocialRabbit.net Questions http://au.linkedin.com/in/LaraSolomon www.Facebook.com/SocialRabbit www.Twitter.com/LaRoo www.YouTube.com/user/TheSocialRabbit