A presentation showing what social media is, who is using it, what to think about before you start. Then explaining Facebook, Twitter and YouTube and who these could be used.

1. Gaining the most from Multimedia
& Social Networking for your Club

2. Who is Lara Solomon?
• Owner of the Mocks brand
www.MyMocks.com
• Author of Brand New Day – The Highs &
Lows of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbit
www.SocialRabbit.net
• Winner of Telstra NSW Micro Business
Award 2008
• Finalist in Telstra Young Businesswoman
Award in 2005 and 2008
• Blogger for www.SmartCompany.com.au
These are Mocks – sock
covers for mobile phones

3. TODAY
• Introductions by you
• What social media is
• What Facebook can offer your club
• What Twitter can offer your club
• What YouTube can offer your club
• What else you could use
• How to decide what to use

4. Let’s Watch a Video

5. What is Social Media?

6. How many Social Networking
Sites are out there?
Take a guess…………..

7. Top 20 Social Networking Sites in the world….
Rank Name Description/Focus Registered users Registration
1 Facebook General. 600 million Open to people 13 and older
General. In Simplified Chinese; caters for mainland
2 Qzone 300 million Open to the General Public
China users
3 Twitter General. Micro-blogging, RSS, updates 145 million Open
4 MySpace General, but with a music focus. 130 million Open to ages 13 and up.
5 Windows Live Spaces Blogging (formerly MSN Spaces) 120 million Open
General for teens. Over 31 communities worldwide.
6 Habbo 117 million Open to people 13 and older
Chat Room and user profiles.
General. Owned by Google Inc. Popular in Brazil and
7 Orkut 100 million Open to people 18 and older,
decreasingly, in India
General. Popular in Southeast Asia. No longer popular in Open to people 16 and older. No
8 Friendster 90 million
the western world. children allowed.
General. Popular in India,Portugal, Mongolia, Thailand,
Open to people 13 and older. No
9 hi5 Romania, Jamaica, Central Africa and Latin America. Not 80 million
children allowed.
popular in the USA.
10 LinkedIn General but mainly business 85 million Open to people 18 and older.
General. Subject to quite some controversy about its e-
11 Tagged 70 million Open
mail marketing and privacy policy.
12 Flixster Movies 63 million Open to people 13 and older
13 Vkontakte Russian social network. 59 million Open
General. Popular in Europe, Turkey, the Arab World and
14 Netlog Canada's Québec province. Formerly known as Facebox 59 million Open to people 13 and older
and Redbox
Locating friends and family, keeping in touch (formerly
15 MyLife 51 million Open
Reunion.com)
16 Classmates.com School, college, work and the military 50 million Open to people 18 and older
17 Odnoklassniki General. Popular in Russia and former Soviet republics 45 million Open
18 Bebo General. 40 million Open to people 13 and older
19 Badoo General, Popular in Europe 37 million Open to people 18 and older
Photo sharing, commenting, photography related
20 Flickr 32 million Source: Wikipedia.com Jan 2010
Open to people 13 and older.
networking, worldwide

8. Age of users on social networking sites
Source date: 16/2/10

9. Demographics of users on social networking sites
Source date: 16/2/10

10. Before You Start Work out What You Want
Think about…
- Why do you want to use social media?
- Do your audience use it?
- What do you want to achieve from using it?

11. ®

12. The Different Facebook Accounts

13. A Facebook Page

14. Why Facebook Pages
Why have a Page?
• To promote your product /service/business
• To increase brand awareness
• To reach people globally
• To increase the number of people you reach
• To increase sales
• To tell customers about new products/services
• To get feedback on products/services
• To create a community for your business/brand
• To engage your customers
• To increase purchase intent
• To build a relationship with your audience
• To make your customers feel loved!
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15. Page appears in online search

16. Page updates appear in news feeds of fans

17. Position Your Club as an Expert

18. Promote Events

19. Grow A Community
Consumers answering
each others questions

20. Engage with Your Audience

21. Listen to Your Audience
Love negative comments!
Consumers saying that they
haven’t received their Mocks

22. Stats on Fans

23. Facebook Ad’s
Fans grew from 4,333 to 336,000 due
to this ad

24. Applications

25. Building your Page
• Quality posts
• Regular posting
• Commenting on visitors posts & comments
• Posting on other RELEVANT pages
• Competitions (see Facebook guidelines)
• Incentise potential visitors to join your page
• Facebook ad’s
• Branded applications, eg gifting
• Events, it could be a virtual event
• Sending updates to the people who like your page
• Photos of people who like your page on your page that they can tag
themselves in
• Check out what other pages are doing that works, and copy them
• Fun posts eg what do you think FBG stands for?
• Guest posts
• Q&A time on your page
• Likers only coupons
Experiment… try… rework… try again!
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26. Building Your Page
• Add a Facebook like box to your website
• Add a social plugin to your website
• Add a Facebook link to your email signature
• Add a Facebook link to your enewsletter
• Offer free content to get people to like your page
• Ask people to share
• Invite all your Facebook friends to like your page
• Find the influencers in your field and try to associate with them (their
fans will follow them)
• Visit other pages and post content on there to drive people back to your
page
• Ask your visitors what they want
• Keep true to your purpose
• Set goals
• Keep up to date on the new Facebook additions
Experiment… try… rework… try again!
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27. ®

28. Twitter is Growing

29. Twitter Usage
March 2010
statistics

30. Twitter Usage
March 2010
statistics

31. Twitter is Growing
– Average age on Twitter is 39 Years Old
– 2.5 Million Australians are on Twitter

32. Twitter search for Gymnastics

33. Twitter search for #Gymnastics

34. Customise your page

35. Customise your page

36. Your profile appears in online searches

37. Drive people to your website
Promote blogs
Hashtags
Direct to your FB page

38. Research

39. Starting on Twitter
• Jump in!
• Choose to use it for personal or business - choose your name accordingly
• Personalise your profile with a photo
• Follow people
• Follow the top Twitter users for ideas
• Search and see who is talking about your keywords
• Engage/talk to people
• Follow people who follow you (when you start)
• Communicate with customers
• Use favourites to save your favourite messages
• Publish helpful content
• Use Twitter for events – hashtags for others to follow

40. Starting on Twitter
• Create quality content that will generate interest when someone reads it
• Have a link to allow people to find out more if they like your tweet
• Tweet regularly. Twitter is all about “recentcy” and your efforts to keep your
content fresh are handsomely rewarded by Google and others
• Get going! You really could be generating leads using Twitter
• Remember to use keywords important to your business in your tweets

41. Twitter Don’ts
• Be Overly Self-Promotional
• Only Include Links to Your Own Blog
• Follow Anyone and Everyone
• Don’t Establish a Personality
• Don’t Interact With Other Twitter Users
• Don’t Share Your Twitter Profile on Your Website
• Don’t Monitor Your Own Brand Chatter
• Don’t Customize Your Twitter Profile
• Only Tweet Once Per Week

42. Measuring Twitter
• The number of followers you have is a measure of your raw
distribution power!
• Use Twitter Grader (www.twitter.grader.com)
• Look at how many @replies you get on tweets
• Number of new leads and visitors

43. App’s for Twitter
Can also be used to update your Facebook page
Plus you can now schedule messages on it
TweetDeck.com

45. Search for Gymnastics Clubs

46. Create Your Own YouTube Channel

47. Why YouTube?

48. Why YouTube?

49. Other Ideas

50. 1. Start a Blog, this could be a photo blog on Flickr, or a text blog using
Wordpress, a podcast blog or a video blog on YouTube. This can be
used to promote the club further, to get people interested in what is
happening, drive traffic to your website & help your website SEO.
2. Add Social Media links to your website, make it easy for people to
find you
3. Do a survey with your members, to find out which social media they
are using
4. Use Facebook Places or FourSquare, to allow people to check in at
the club
5. Use Eventbrite, to publicise events, both free and paid ones

51. How to Determine the Best Solution
for Your Club
• Which one do you enjoy using?
• How much time do you have?
• Who will implement it?
• Can you be consistent?
• Does it fit into your marketing strategy?
• What content do you already have?

52. You Should know that
Social Media is….
- HARD WORK
- PART OF MARKETING
- NOT A SILVER BULLET
- A WAY TO PROMOTE
- SOMETHING THAT TAKES TIME

53. www.SocialRabbit.net
Questions
http://au.linkedin.com/in/LaraSolomon
www.Facebook.com/SocialRabbit
www.Twitter.com/LaRoo
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www.YouTube.com/user/TheSocialRabbit

54. If you need Help Social Rabbit offers:
• Hands on training workshops on Facebook, Twitter,
Blogging and LinkedIn
• Facebook page reviews to give you ideas of what is
working & what can be improved
• Online Facebook training software – launching on Feb 1st
• Social Media strategies for your club
• Social Media implementation
• Free articles and Tips at www.SocialRabbit.net
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