This is a presentation I did to the Greater Dandenong Council to give them an overview of how social media could be used.

1. The Social Media Scene

3. Winner of Telstra NSW Micro Business Award 2008

4. Finalist in Telstra Young Businesswoman Award in 2005 and 2008

5. Blogger for www.SmartCompany.com.auThese are Mocks – sock covers for mobile phones

6. Let’s Watch a Video

7. How Much Time Does Australia Spend online? Source: Comscore State of the Australian Internet 2010

8. Where is Time Spent? Source: Comscore State of the Australian Internet 2010

9. What is Social Media?

10. Top 20 Social Networking Sites in the world…. Source: Wikipedia.com Jan 2010

11. Top Social Networks in Australia Source: Comscore State of the Australian Internet 2010

12. Demographics of users on social networking sites Source date: 16/2/10

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15. 9 million in Australia

16. 300+ million people on it daily

17. People spend on average 55 minutes a day on FacebookBenefits To communicate with customers Position yourself/business as an expert Grow a community Brand Awareness Engage with your audience Listen to your audience Drive people to your website Build relationships with your customers Increase likelihood to purchase Page appears in online searches To get feedback on products/services To tell customers about new products & services Demographic stats on people who like your page

18. A Facebook Page

19. Helping the Community

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21. About Twitter 200 million registered users (February 2011) 2.5 million Australian registered users 1 Billion Tweets are sent A WEEK! 500,000 new users sign up A DAY! Benefits of Twitter Drive people to your website/blog Communicate with customers Position yourself/business as thought leader in an area Rapidly respond to customer queries/needs/complaints Poll and get feedback Engage with your audience Grow a Community Market research Appears in online searches Networking

22. Twitter Usage March 2010 statistics

23. Twitter Usage March 2010 statistics

24. Government Departments Tweeting

25. Australian Tweeter… By following @dfat, Australians can ensure they get the latest information on travel advisories, breaking news and Australia's foreign and trade policies

26. Use Twitter For Research

27. Customer Care

30. Companies with a business blog attract 55% more website visitors than non-blogging companies (HubSpot)

32. Blogging Blogging really engages the team internally as well as customer - this blog has 8 contributors

34. Online Video Source: Comscore State of the Australian Internet 2010

35. Department of Broadband

36. Department of Environment YouTube Channel

37. About YouTube

38. About YouTube People want to be entertained!

39. Trends

40. Geolocation

41. Gamification

42. Storytelling

43. Questions http://au.linkedin.com/in/LaraSolomon www.Facebook.com/SocialRabbit www.Twitter.com/LaRoo www.YouTube.com/user/TheSocialRabbit 36