This presentation offers a radical view of leadership: that the same 8 factors which account for effective company leadership also account for effective personal leadership - changing the very nature of the employer-employee relationship, forever.

1. Confidential Information © 2008 The Identity Circle. All rights Reserved The Identity Effect – Shape a better company and a better you by marshaling the 8 building blocks of leadership

2. The story in brief Confidential Information © 2008 The Identity Circle. All rights Reserved I The Logic II The Roadmap III The Science IV The Opportunity

3. I The Logic (is radical)

4. “ Problems cannot be solved at the same level of awareness that created them.” Albert Einstein

5. The assumption Humans and organizations are fundamentally different “beings” who have different needs that must be met in different ways in order for them to succeed. The Logic (is radical) Confidential Information © 2008 The Identity Circle. All rights Reserved

7. The (radical) fact When it comes to understanding the deepest needs of organizations and individuals, each is a mirror image of the other… … exactly what is that need? The Logic (is radical) Confidential Information © 2008 The Identity Circle. All rights Reserved

8. The need to create value and be rewarded for it in return … The Logic (is radical) Confidential Information © 2008 The Identity Circle. All rights Reserved

9. And what traits must both “beings” – the human being and the corporate being – possess in order to satisfy this essential need? … The Logic (is radical) Confidential Information © 2008 The Identity Circle. All rights Reserved

11. The source – The 8 Laws of Identity The Law of Being (Autonomy) The Law of Individuality (Differentiation) The Law of Constancy (Change) The Law of Will (Stewardship) The Law of Possibility (Purpose) The Law of Relationship (Alignment) The Law of Comprehension (Brand) The Law of the Cycle (Sustainability) The Logic (is radical) Confidential Information © 2008 The Identity Circle. All rights Reserved

12. If organizations and individuals have the same fundamental need … … then , they should be led in the same fundamental way . The Logic (is radical) Confidential Information © 2008 The Identity Circle. All rights Reserved

14. II The Roadmap (unfolds)

30. The Roadmap (unfolds) Confidential Information © 2008 The Identity Circle. All rights Reserved Employees Chemicals, plastics and agricultural products are what we make, not who we are. Dow is a consumer essentials company .

32. The roadmap (unfolds) Confidential Information © 2008 The Identity Circle. All rights Reserved Sustainability for Dow “ Sustainability requires making every decision with the future in mind. It is our relationship with the world around us - creating economic prosperity and social value, while contributing to the preservation of our planet.”

34. III The Science (emerges)

36. The main finding: ‘ Identity strength’ is a leading indicator of business performance… The Science (emerges) Confidential Information © 2008 The Identity Circle. All rights Reserved

37. (IIS + OIS)> EE = VC The Science (emerges) Confidential Information © 2008 The Identity Circle. All rights Reserved

38. Individual Identity Strength (IIS) has a powerful, positive effect on employee engagement (r = .500)

39. The impact of Organizational Identity Strength (OIS) on engagement is even greater (r = .666)

40. Together, IIS and OIS have a major impact on employee engagement (r = .686)

41. Where does identity strength come from?

42. What’s the payoff?

43. In sum, identity strength reveals a company’s current value-creating capacity …

45. The science (emerges) Confidential Information © 2008 The Identity Circle. All rights Reserved What is “Identity-based management?” A comprehensive system for aligning the interests and actions of organizations and individuals around value creation

46. IV The Opportunity (is now)

52. Thank you! www.theidentitycircle.com

53. Identity, the human phenomenon The Science (emerges) Confidential Information © 2008 The Identity Circle. All rights Reserved

54. Identity, the organizational phenomenon The science (emerges) Confidential Information © 2008 The Identity Circle. All rights Reserved

55. The Logic (is radical) Does this “logic” make sense? Confidential Information © 2008 The Identity Circle. All rights Reserved

56. And the effects of identity strength can be exponential.

57. The Science (emerges) What are the possibilities the “science of identity” holds? Confidential Information © 2008 The Identity Circle. All rights Reserved

58. The Roadmap (unfolds) Where does this identity “roadmap” lead? Confidential Information © 2008 The Identity Circle. All rights Reserved