3. It’s About the Web, Stupid! 1995 2005 2010 Worldwide Web Web 2.0 Semantic Web Access: What I can find Participation: What I can contribute Context: What I need to know here and now Accessible Programmable Proactive Account management Community management Identity/avatar management Brand determines quality Peers determine quality Need determines quality Broad user access Rich user interface Environment as interface Tagging for improved display access Tagging for improved human access Tagging for improved machine access Technology Foundations Web browser, PC Broadband Communal storage Wireless, sensors, location Semantic technologies Pain Points Interface limitations Development skills Virtual vs. physical gulf Fragmented identity Dependence on augmentation Privacy and trust