Mentoring presentation

1. The Tipping Point
By Malcolm Gladwell

2. Hush Puppies

3. Epidemics
• Contagious
– Yawning

4. Epidemics
• Three Rules of Epidemics
– The Law of Few
– The Stickiness Factor
– The Power of Context

5. The law of few

6. What is the law of few

8. The Stickiness Factor

9. Stickiness Factor

10. Stickiness Factor
Sesame Street – One of the most successful TV program

11. Stickiness Factor
Sesame Street – One of the most successful TV program
• Attractive Muppets
• Animations
• Short & Simple Conversations

12. Stickiness Factor
Blue’s Clues

13. Stickiness Factor
Blue’s Clues
• Verbally participate
“Wanda the witch were a
wig in the windy winter in
Washinton”
• Episodes are repeated

14. Stickiness Factor

15. Stickiness Factor

16. The Power Of Context

17. Background of New York City
• The city was really unpleasant

18. Crimes in the New York City
• In early 80’s
• Violence
• Trading Crack Cocaine

19. Suddenly decreases in 90’s….
• How??

20. Change the background
• Remove graffiti's that were all around

22. The Broken Windows Theory

23. SUICIDE, SMOKING AND THE
UNSTICKY CIGARETTE

24. WHY SUICIDE HAPPENED?

25. Teens committed suicide because
• they saw their girl friends with another boy
• their parents refused to give them a few extra dollars for
beer
• Imitative suicides

26. What is the Tipping point in suicide
epidemic?
The people who die in highly publicized suicides
whose deaths give others “permission” to die
– serve as the TIPPING POINT in suicide
epidemics

27. TEENAGE SMOKING

28. To solve the problem
• Restricted and policed cigarette advertising
• Raised the price of cigarettes
• Enforced law against selling tobacco to minors
• Ran extensive public health campaigns on television and radio
and in magazine
Is it a effective way

29. Chippers and Heavy smokers
• Chippers
– Have the genes to derive pleasure from
nicotine, but not to handle it large doses
• Heavy Smokers
– have the genes to do both

30. Tipping points in the fight against
Contagiousness
• Genetic factors
• Environment
– Parents/ peers?

31. Tipping points in the fight against
Stickiness
• Correlation between smoking and depression
• Nicotine threshold