2. Paradigm Shift
• To date, social media is often used as an
extension of traditional practice
• Turn it on its head and ask what new
services can be offered and select suitable
social media tools to deliver the service
3. What’s New?
1. Increase visibility of the presenters by
Aggregate, Enrich and
giving them more ownership about their
content
Distribute Conference
2. Fostering greater communication and
interaction
Content using
3. Rich collection of materials jointly
Participatory Design
produced by the committee and
participants
5. Comparison
Traditional Website Social Media
Enhanced Website
Communication Broadcast Community Building
Tool Type
Static On-going Changes and Additions
Content Type & More Text-Based More Multimedia Elements e.g.
Presentation Twitterfountain
Moderated/Edited; More Dynamic and Spontaneous;
Formal and Official More Informal Tone
Content Organising Committee Organising Committee,
Contributors Conference Speakers and
Participants
16. Fostering greater communication
and interaction
Visual Display - tweets and Flickr-
images – using Twitterfountain
Participants contribute to the slideshow by tweeting to #iatul2012 and/or contributing
their photos via twitter account or flickr account
22. Key Takeaway Points
Skills used in this project are actually
extensions of our library traditional roles and
capabilities such as Archiving and
Promotion and Outreach
23. Key Takeaway Points
Social media tools - not just an extension of
our traditional practice – think of new
services we can offer
Social media tools allow end users to have
more chances to take ownership and
contribute content (e.g. photos)
24. Key Takeaway Points
Social media tools help widen outreach e.g.
content dissemination and sharing - beyond
the physical constraints of a conference
Traditional conference website and social
media enhanced conference website
complement one another
Data Curation and Archival – now we can not only do data curation and archival for resources in the Library but also extend to the documentation of library events e.g. library exhibitions, talksPromotion and outreach – tapping on social media tools allow us to reach an wider audience and to penetrate different group of people