1. CROSSING BORDERS __________________________________
e-Commerce driven Innovation in the
Postal Operation
Levente Laszlo, Magyar Posta
Budapest, June 12, 2012

2. 21st century and the future trends
eCommerce is THE OPPORTUNITY for
postal operators
We need a COMON PLATFORM
Briefly about Magyar Posta International
Business Unit

3. World is changing … very fast … too fast …

4. Then and Now

5. Then and Now

6. Global Postal Trends we all know

7. B2C Market is Postal Operators’ market

8. e-commerce is growing double digit globally
What are we Postal Operators doing ?

9. The Postal Platform of the 21st century
The Postal Platform of the 21st century is changing very fast !
Communication = driven by the Sender
Delivery of goods = driven by the Recipient/Receiver
This is the biggest opportunity for postal operators ever !

10. e-commerce stakeholders

11. European eCommerce market – facts
European eCommerce EU commission aims to
market annual growth double eCommerce
sales in Europe by 2015
13,4 % 6,8 %
3,4 %

12. There are several possibilities for integration

13. eCommerce–Platform = the Opportunity
22,8 million of SMEs in EU
Unique sector where unemployment can be reduced
Postal Operators are the „most important link”
eCommerce SME Platform

14. Platform = standardization for the members
Beside of different
pricing, labels, delivery
procedures we should
using comun technology
instead of „bilateral
agreements”.
Let’s start with the labels !

15. Hungary - on the EU online landscape
Online shopping (goods and services) in the last 12 month
Online shopping delivered by postal operators in the last 12 month

16. Hungary – expectation for 2012 online spend
On-line spend has reached by the end of 2012, EUR 550 million
Aprox.1,5 million transactions in 2010
Increase of
25% during
the downturn
Source: GKIeNET

17. No. 1. strategic program = eCommerce Program
Magyar Posta International on the way of its eCommerce Program
2008 2010 2011 2012 2013
Web-based e-
shipper
Signing EPG Entering on E-label solution
Romania
Magyar Posta
FTP
Multiple
Database delivery
management
Mail order
fulfillment
EPG - ERS

18. Magyar Posta „all inclusive e-commerce” business model
Distribution of unaddressed
1 items
4 COD
2 Distribution of addressed items
Reverse Logistics
5 Management (ERS)
3 Distribution of parcel items
6 Reports
.

19. International strategy - milestones 2005 - 2015
Regional postal operator
„Earning the right to play „CROSSING BORDERS”
Traditional
on international market”
international
service 2010 - 2015
2005 - 2009
- 2004 • Multilevel strategic
partnerships
• improving distribution
quality • new sales & distribution
channels in CEE-region
• outbound and inbound • joining REIMS-East
standard postal products • tailor-made „commercial”
• joining IPC-IDM product portfolio
• UPU-conform product-
portfolio • joining IPC-EPG • low cost CEE logistic
• improvement of the network
product portfolio • focusing extensively on the
• joining Pay-for- customers’ needs (IT-
Performance EMS support, GIS, web 2.0
support)
• bilateral agreements &
partnerships

20. Budapest HUB – the regional access point
The regional HUB offers:
„point of entry” for all the
customers outside of EU and
from oversea (CN, US, etc.)
Regional distribution service
Customs clearance

21. The International HUB located on Budapest airport