Pandora is a Denmark jewellery brand that has the most engaged Facebook fans worldwide. After they launching the online market campaign on Facebook, Pandora received 2 million website visitors in Feb ’11 and embraced 822,311 fans (Oct ’11). Within 6 months the bracelet builder app has been installed 590,000 times.

1. BEST CASES
Creating an intense buzz on
Social Media websites

2. Brand Name PANDORA
Headquarter Glostrup, Denmark
Founded 1982
Industry Fashion
PANDORA offline coverage:
Official site www.pandoragroup.com
 MARKET
 Pandora is sold in more than 55 countries and employs over 5000 people worldwide
 PRODUCT
 Pandora provides a universe of hand-finished and modern jewellery made from genuine
materials
Primarily sterling silver I Gold I Gemstones I Glass 2010
2004 PANDORA is available
 Category
PANDORA entered in over 55 countries
Watches I Rings I Bracelets I Earrings 2003 the Australian and across six continents
PANDORA entered German markets PANDORA public listing
1989
the US market on Nasdaq.
PANDORA started
1987 manufacturing
jewellery in Thailand
PANDORA hired its
first in-house designer
1982 PANDORA history
PANDORA was
founded in Denmark
2

3. Best cases: Creating an intense buzz on Social Media websites
7
Pandora is the jewelry brand that has the most engaged Facebook fans worldwide
Pandora social media results:
 Website (Pandora.net ):
 2 million website visitors in Feb ’11
 Visitors spend 16,000,000 minutes on the website per month
 Local landing pages launched in April 2011 in 8 languages
 Every day an average of 3,250 people join the Pandora club
 Facebook
 Facebook fans: 822,311 (Oct ’11), 2,000 new fans join every day
 In 6 months the bracelet builder app has been installed 590,000 times
 Awards
 Ranked 1st in engagement of fans for the jewelry category, 3rd across all
categories (250k monthly, May ’11),
 Ranked 30th in the study ‘Prestige 100: Facebook IQ’ by L2
Access to Pandora club and downloading iPhone App from Pandora.net
3

4. Best cases: Creating an intense buzz on Social Media websites
Pandora has a sophisticate online market presence
PANDORA online magazine on
magazines.pandora.net
4

5. Paris Headquarter
16, rue de Hanovre
75002 Paris – France
+331 4316 9022
L’Atelier is an independent consulting firm, part of
Asia Regional Office:
BNP Paribas Group. Cloud Nine Plaza, 9/F
1118, West Yan'an Road
200052 Shanghai - China Shanghai
(8621) 62818533
Our services
 Research  Advisory  Workshops
- Customized reports - e-Commerce Advisory - Promotional events
- Case studies reports - Market Entry Advisory - Learning Expeditions US Regional Office:
- Markets studies - Investment Advisory 2415, 3rd street - suite 231
San Francisco, CA 94107 - USA
1(415) 8745525
Get more information
 About us www.atelier.net
 Contact us asia@mail.atelier.net San Francisco
 Corporate presentation Download Here