"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market. In this issue we focus on : - Deep Anatomy of China’S Budding Social Commerce - Dangdang Align With Gome To Fight Against 360Buy - Tmall’s Streaming Video Shopping for Lingerie Campaign - The Fervor of Pinterest Clones In China - Asia’s Birchbox Clone- Myluxbox This report is issued by L'Atelier BNP Paribas www.atelier.net

1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
Report compiled by:
Emily ZHOU (Shanghai)
Market Research Analyst
Cecilia WU (Shanghai)
Market Research Analyst
March, 2012
 E-COMMERCE INSIDER
YOUR CHINA MONTHLY REPORT, BY L’ATELIER
In this issue
Disclaimer
The analysts mentioned above hereby certify that their
views about the companies discussed in this report are
accurately expressed and that they have not received
and will not receive direct or indirect compensation in
exchange for expressing specific recommendations or
views in this report.
The information and opinions in this report were
prepared by L’Atelier BNP Paribas, a wholly owned
company of BNP Paribas Group.
Usage of this document request license agreement.

2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
MARCH, 2012
Index
Page
Graph /Table Content
Number
Market size of China SNS users 2008-2014 2
Homepage of Mogujie – a key player in this market 2
Key players of social commerce inChina 3
Comparison for major China social commerce sites 4
Attention rate for categories from social commerce site in 2011 5
Homepage of Tmall.com 7
Screenshot of Tmall streaming video online shopping 8
Incomplete list of Pinterest clones in China 9
Overview of Pinterest clones in China 10
Homepage of Myluxbox.com 11
Snapshot of Myluxbox.com 12
Page Page
Quoted Page Quoted platform Quoted platform
Number Number
brand/enterprise Number
360buy.com 1 Meilishuo.com 3,4,9
COFCO 1
Budou.com 9 Mishang.com 9
Gome 6
Renren 1 Dangdang.com 1,6 Mogujie.com 2,3,4,9
Taobao 9 Douban.com 11 Myluxbox.com 11,12
Duitang.com 3,4,9 Peifoo.com 9
Dutu.qq.com 9 Pinfun.com 9
ejingxi.com 9 Pinterest.com 9,10
Faxianla.com 9 Pintutu.com 9
Fengche.com 1 Renrenc.om 11
Hers.com 3,4 Tmall.com 7,8
Huaban.com 9,10 Vipshop.com 1
iCaitu.com 9 Weibo.com 11
Kaixin001.com 11 Womai.com 1
like.etao.com 9 Wowtaobao.com 9
Linkchic.com 3,4
Zhimei.com 9
Markpic.com 9
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3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
MARCH, 2012
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