"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market. In this issue we focus on : - Dynamics for Chinese group buying market in 2012 Q1 - China’s social media exploding - Silver lining of second-hand luxury consignment - Macy’s invested in Vipstore to tap into China - Taobao bribery scandal exposes flaws in China’s e-commerce regulations - Most ferocious online price war for electronics or just bluff? This report is issued by L'Atelier BNP Paribas www.atelier.net

1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
Report compiled by:
Emily ZHOU (Shanghai)
Market Research Analyst
Cecilia WU (Shanghai)
Market Research Analyst
May, 2012
Scott SI (Shanghai)
Market Research Analyst
 E-COMMERCE INSIDER
YOUR CHINA MONTHLY REPORT, BY L’ATELIER
In this issue
Disclaimer
The analysts mentioned above hereby certify that their
views about the companies discussed in this report are
accurately expressed and that they have not received
and will not receive direct or indirect compensation in
exchange for expressing specific recommendations or
views in this report.
The information and opinions in this report were
prepared by L’Atelier BNP Paribas, a wholly owned
company of BNP Paribas Group.
Usage of this document request license agreement.

2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
MAY, 2012
Index
Page
Graph /Table Content
Number
Market share of Chinese key group buying website 2,3
Glimpse of main local social media players 5
Overview of Secoo.com 7
Overview of Omei.com, run by Jiapin.com 8
What does Taobao bribery scandal mean for e-commerce industry 9
Background introduction of key B2C player in online electronics sale 10
Deep Anatomy of online price war for electronics in China 11
Quoted Page Quoted Page
Quoted Page
platform Number platform Number
brand/enterprise Number
Juhuasuan.c
Alibaba 9 360buy.com 1 2,3
om
Converse 1
Kaixin001.co
Facebook 5 360buy.com 10,11 5
m
Gome 10
51buy.com 10,11 Lashou.com 2,3
Macy's 8
Meituan.co
Milan Station 6 55tuan.com 2,3 2,3
m
Nike 1 Newegg.co
Sina 5 58tuan.com 2,3 10,11
m
Suning 10
Amazon.cn 10,11 Nuomi.com 2,3
Taobao 9
Buykee.com 1 Omei.com 8
Tecent 5 Qzone.qq.co
Twitter 5 Coo8.com 10,11 5
m
Vipstore 8
Dangdang.com 1,10 Renren.com 5
Dianping.com 2,3 Secoo.com 6,7
Didatuan.com 2,3 Suning.com 10,11
Ftuan.com 2,3 t.qq.com 5
Gome.com 10,11 Tmall.com 1,10
Jiapin.com 8 weibo.com 4
1

3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
MAY, 2012
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