Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai. Much has been said about the meteoric rise of e-commerce, but offline retail continues to be an important channel for most retailers, with over 80% of sales still made at the store. Rather than see digital technologies as a threat, what if offline retailers can turn them into an advantage instead?

1. Innovation at the Point Of Sale
In-store Innovation for Store Activation

2. How to drive sales efficiency
& enrich the consumer experience?
Store
concept + Staff
performance + Location of
the store + Distance
from home
Apple Skills level Traffic (metro) Density
(banks,
convenience
IKEA Process
stores)
Fitting with
brand perception?
Watsons Recruitment Accessibility
Which role Technologies can play?

3. Retail evolution
Simplified
Internet Self service environments
Less store
Automated assistants
Traditional processes
retailing
Product
Service interaction
centric
Mobile
Experience center Shopping is
Brand pleasure
flagship

6. Retail evolution
Why luxury consumers shop online?

7. Consumer journey
Mobile in Retail
A GS1 MobileCom White Paper

8. Enabled Services
Mobile in Retail
A GS1 MobileCom White Paper

9. Near store incentives
Incentive
Always-On
Check-in for 15% OFF 75% OFF
Points
City
Effort
In-store Street, Ave, Aisle Wifi-range … Home

10. Takeaways
 No traffic, no business
 No measurement, no improvement
 Key trend to follow: “In-Store LBS”
 Key trend to follow: “NFC”

11. About us
Contact us
L’Atelier (Shanghai) Ltd.
哲翰管理咨询(上海)有限公司
asia@mail.atelier.net
L’Atelier is an independent consulting firm, part of Find us
BNP Paribas Group.
L’Atelier BNP Paribas
SHANGHAI OFFICE
Cloud Nine Plaza, 9/F
1118, West Yan'an Road
200052 Shanghai - China
(8621) 62818533 Shanghai

12. San Francisco ● Paris ● Shanghai