Program includes meeting with executives from Internet companies such as Taobao, Sina, 360buy, Baidu, as well as logistics companies such as Arvato and Transcosmos. Main topics covered are entry strategies for brands & retailers, understand e-Consumer behaviors, connecting social media with e-Commerce, logistic aspects of e-Commerce, etc. For more information, please contact asia@mail.atelier.net

1. How to sell online in China?
Learning Expedition on e-Commerce in CHINA
5 days in Shanghai & Beijing
from 20th to 24th of June
Company Visits: Topic highlights:
Entry strategies for brands & retailers
Understand e-Consumer behaviors
Connecting social media with e-Commerce
Rise of online Group Buying Services
Logistic aspects of e-Commerce
Legal specificities of e-Commerce
Organized by:

2. The most promising market in the world
Potential = 160 million e-Consumers + Euro 82 billion by 2011 + Will rank first by 2013
2013
2010
245
WEB
200 million
users
160
e-SHOPPING
e-Consumers Population about 300 million Million of online shoppers
WEB 160 million
460 million 2013
users MOBILE
Over 800 million
users 140
2010
WEB
475 million 50
users
Population about 1.3 billion Market Value
EUR Billions
Population about 800 million

3. Topics we will cover
Setup e-Commerce activities in China
Evaluate outsourcing companies for logistics, IT, call center
Leverage Social Media to increase sales and engage your consumers
Analyze and understand e-Consumer behaviors in China
The impact of Group Buying Services on e-Commerce
Potential value of Online Private Sales for brands
Understand legal specificities of online business in China

4. What will you get from this learning expedition?
Discover startups & new trends : Groupon-like services, social shopping, mobile shopping…
Meet e-Commerce leaders : Taobao, 360Buy, VANCL, Baidu-Rakuten…
Learn from international brands locally involved in e-Commerce
Understand new consumer trends and market potential
Visit logistics centers and call centers
This Learning Expedition is designed for you
If your company is: If you are working on:
a Brand owner Entering the Chinese market
a Brand Retailer Setting up e-Commerce in China
within the FMCG, Consumer Goods Optimizing your multichannel strategy and
or Luxury Industry reviewing your partnerships options

5. Additional value when working with us…
Daily briefings, debriefings, and workshop sessions
Receive a comprehensive report at the end of the program
Get connected with our extensive local network
Share experiences and best practices with peers
An experienced event management team accompany you
throughout the entire trip

6. PROGRAM
in SHANGHAI
DAY 1
Introduction Seminar: Chinese economy and culture in the Internet age
Meeting with Yoox: Learn from international brand owner
Meeting with Mecoxlane : Learn from local e-Commerce leader
Meeting with Arvato: Visit logistics centers and call centers
DAY 2
Introduction Seminar : Social Media and e-Commerce
Meeting with Tencent: Learn from local Social Media leader
Meeting with P1.cn: Discover a startup
Meeting with Glamour Sales: Understand market potential
Afterwork e-Commerce Mixer with Adidas, Sephora, Etam, L’Oreal
DAY 3
Meeting with Taobao: Learn from local e-Commerce leader
Meeting with Transcosmos: Learn from outsourcing company
Meeting with Transasia Lawyers: Understand legal specificities of e-Commerce

7. PROGRAM
in BEIJING
DAY 1
Meeting with VANCL: Learn from local e-Commerce leader
Meeting with BAIDU-Rakuten: Understand new consumer trends
Meeting with 360Buy: Learn from local e-Commerce leader
DAY 2
Meeting with Sina Weibo: Learn from local Social Media leader
Meeting with Netease : Learn from local e-Commerce leader
Debriefing Seminar with L’Atelier BNP Paribas

8. Service details
Service conditions: Shanghai & Beijing: from June 20th to 24th
Price: Cancellation Policy
5,000 EUR (+ tax: 5,65%) per person This proposal is valid until June 6th 2011.
As the number of attendees is limited, your registration will be Only written agreement will be accepted for cancellation.
completed as soon as the payment is processed. For cancellation before June 6th 2011, cancellation
charge is 30% of the total price.
For cancellation after June 6th 2011, no refund will be
Conditions: possible.
5 days in China – Shanghai & Beijing If the attendee cannot join the tour, your company can
send another person to replace him/her. In that case,
Included: Shanghai – Beijing transfer (by plane) please notify us ASAP.
Included: Transportation to each meeting This tour can be cancelled by the organizer if the
Included: Lunches and 1 dinner minimum number of attendees is not reached. The
minimum number is 7 persons.
Travel to China, hotels, personal expenses and personal
insurance to be booked separately
Remarks:
From France, a VISA is required. Simply apply for a “Tourist
Visa”, “Simple entry” and request an Invitation Letter from us.
From other countries, please refer to your Embassy for
information
Contacts & Information:
Contact in Paris: Sandra Edouard Baraud - +331 4316 9022
Contact in Shanghai: Patrice Nordey - +86 21 6281 8533

9. Subscription
Attendees’ information
Subscription
□ Mr. □ Ms
By email only First Name Last name
Complete the current form and send it to: Title E-mail
eva.zhou@mail.atelier.net Phone Fax
□ Mr. □ Ms
Order form
First Name Last name
Title E-mail
Company information
Phone Fax
Company name
Phone Fax □ Mr. □ Ms
First Name Last name
Title E-mail
Invoice information
Phone Fax
Contact name Title
Invoice address
□ I have read and accept the service conditions.
Signature and company’s stamp
Phone Fax Date
E-mail

10. HOTELS & FLIGHTS
Shanghai Hotel Beijing Hotel
The Longemont Shanghai Shangri-La's Kerry Centre Hotel
Five-star hotel located in Zhongshan Park Famous five-star hotel in Beijing which sits at
business area in Shanghai. L’Atelier’s office is the heart of Beijing's diplomatic, commercial
also in the same building (office part), ensuring and financial centre. Its situation also enables
a smooth organization of e-Commerce Tour the best effectiveness for our meetings in e-
Shanghai part. Commerce Tour in Beijing.
No.1116 West Yan'an Road No.1 Guanghua Road
上海长宁区延安西路1116号 北京朝阳区光华路1号
How to book: How to book:
By phone: +86 21 61159988 By phone: +86 10 65618833
By website: www.thelongemonthotels.com By website: www.shangri-la.com/en/property/beijing/kerrycentre
Reference price: around 130 Euros/night Reference price: around 170 Euros/night
Flights
Date Flight Departure - Arrival Time Two options for return flight to France:
Option 1: Return to France from Shanghai. In this option,
18th June (Sat) AF 112 Paris - Shanghai 13:45 - 06:40+1day you should go back to Shanghai first then take the flight to
France.
Option 2: Return to France from Beijing. In this option, you
22nd June, (Wed) MU 5123 Shanghai - Beijing 19:00 - 21:25 could take the flight directly in Beijing after we finish the Tour.
Note
Please inform us which option you choose and which date you prefer for your return flight to France, then we will recommend appropriate flight to you.
In order to book domestic flights in China, please send us your passport scan in advance, thank you.
If you need any further information, please contact Miss Joan YANG by: Tel: +86 21 6281 0333 ext.222 or Mail: joan.yang@mail.atelier.net

11. About us
Paris Headquarter
16, rue de Hanovre
75002 Paris – France
Asia Regional Office:
For more than 30 years, L’Atelier has been working as an Cloud Nine Plaza, 9/F
1118, West Yan'an Road
“innovation enabler” for international groups and mid-cap 200052 Shanghai - China
Shanghai
companies. (8621) 62818533
L’Atelier provides its expertise to identify and understand
the major upcoming trends related to the digital economy. US Regional Office:
2415, 3rd street - suite 231
San Francisco, CA 94107 - USA
1(415) 8745525
L’Atelier is an independent consulting firm, part of
BNP Paribas Group.
San Francisco

12. Partners of This Learning Expedition
Learning Expedition on e-Commerce in CHINA

13. COMPANY PROFILE
Taobao – e-Commerce leader
The largest e-commerce company in China with more than 370
million users
Operates platforms to facilitate B2C and C2C retail business
Know more:
www.taobao.com
Alipay, an escrow-based online payment platform, is the preferred
payment solution for transactions on Taobao.
Contacts level: Taobao Mall CEO
360Buy – e-Commerce leader
The first e-retailer in China positioned on multiple market segments
ranging from electronics, cosmetics, footwear & apparels, home
decorations, etc.
Know more: Recently raised $1.5 billion from a diverse group of investors in
www.360buy.com
preparation for an initial public offering in 2013
Contacts level: CEO and VP’s

14. COMPANY PROFILE
VANCL – e-Commerce leader
New leader within e-retailers for Apparel industry in China
Plans to list shares on the Nasdaq in an initial offering in 2012
Know more: Offer private brand fashions for men and women designed by
www.vancl.com
designers from around the globe.
Contacts level: VP’s and investors
Lekutian – e-Commerce leader
The new joint venture established between the first Japanese e-
commerce company Rakuten and Baidu the first search engine
service in China
Know more: Lekutian is a B2C platform. Chinese merchants can set up an online
http://www.rakuten.com.cn/
shop in the online mall to sell directly to end consumers or source
products from suppliers.
Contacts level: China CEO

15. COMPANY PROFILE
Mecoxlane – e-Commerce leader
First mail-order company in China, entered e-Commerce in 1999
Leader for online sales in fashion apparel, fashion accessories,
Know more:
household goods, health and beauty, and pet supplies
www.m18.com Developed several private apparel brands such as EUROMODA and
RAMPAGE targeting white-collar women between age 20 to 35.
Became multi-channel retailers in 2006 with the opening of its first
physical store.
Contacts level: CEO and VP’s
Netease – web portal leader
Major information portal which recently jump into the e-commerce
bandwagon with a e-commerce platform for premium and luxury
products.
Know more: Also has investment in search engine technology and massively
www.163.com
multiplayer online gaming.
Contacts level: VP’s

16. COMPANY PROFILE
Tencent QQ – Social Media
Tencent QQ is China largest SNS (social network service) with over
600 million accounts and 300 million members
Tencent QQ is a unique model of social media combining intense
interactions with its users and high level of profitability (45% gross
Know more:
www.tencent.com/en-us margin, USD 1billion of turnover in 2009)
Contacts level: GM of Shanghai office (HQ in Shenzhen)
Sina Weibo – Social Media
Sina Weibo is a Chinese microblogging site, similar to Twitter,
launched by Sina corporation, China’s biggest web portal, in 2009.
Know more:
www.t.sina.com.cn It has more than 100 million users and millions of posts per day, and
is adding 10 million new users per month.
It has more than 60,000 verified accounts, consisting of celebrities,
sports stars and other VIPs.
Contacts level: VP’s

17. COMPANY PROFILE
P1.cn - Startup
P1 is a leading invite only community website for China’s rising
affluent class targeting only trend forward and culturally influential
young professionals.
P1 collaborates with many of the world’s top brands to deliver
Know more:
interesting and exclusive experiences for their members. P1 also
www.p1.cn helps brands to understand new consumer trends and get in touch
with social influential consumers.
Brands include: TAG Heuer, Chanel Homme, Versace, Hennessy,
Lacoste, Puma, Diesel...
Contacts level: Founders and CEO
Glamour Sales - Startup
Glamour Sales is an invite only e-Commerce site engaging in private
sales of luxury products at a discounted price.
Glamour Sales presents daily flash sales of luxury brands with
Know more: discounts up to 70 percent of the market price
www.glamour-
sales.com.cn Current memberships of more than 600,000 in China and Japan
Glamour Sales has partnership with more than 350 luxury brands
targeting the market in China and Japan
Contacts level: China CEO

18. COMPANY PROFILE
Arvato - Logistics
Global e-Commerce outsourcing company providing call center,
CRM, IT, and logistics services for the Chinese market
Arvato systems China was founded in Shanghai in 2000 and has set
Know more:
up offices in Beijing and Guangzhou.
www.arvatoservic
es.com.cn Arvato systems China is an important Certified Partner of IBM
(China), Oracle (China) and Certified Gold Partner of Microsoft
(China).
Contacts level: China CEO
Transcosmos – Logistics
A professional CRM and Call Center Outsource service provider
which established in Feb 12th, 2006 and wholly invested by
transcosmos- the No.1 Call Center Outsource Company in Japan.
Know more:
www.transcosmos- Provide a 24-hour multi-language and multi-channel service. Divided
cn.com/en/
by IB and OB service types, our integrated BPO service includes
Technical Support, Marketing Campaign, Customer Care, and Staff
Dispatch.
Contacts level: China CEO and VP’s

19. COMPANY PROFILE
TransAsia Lawyers
One of the leading law firms in China with representation in diverse
industries including e-Commerce
advise on a diverse range of matters including market entry,
Know more: regulatory approvals, corporate structuring, intellectual property,
www.transasialawyers.com etc .
Contacts level: Partners