Get more out of your startup's social media presence.

1. Optimizing Social
Media
A Portsmouth Startup Meetup presentation by
Crystal Paradis | @laughtercrystal

2. Oh wait, none of these are about me

3. ― David Foster Wallace
“It is named the ‘Web’ for good reason.”

4. Optimizing
• Being found
• Time management
• Return on investment (ROI)

5. Being found
• Social > Website
• Social proof
• Personality
• Convenience

6. Being found
• Connect conversations about
you to contact info
• Know when people are talking
about you
• Let your fans promote you!

7. Common advice ≠ Truth
“Only join social media channels that you have time
to maintain.” — #donotagree
• At least be findable on Facebook & Twitter, at
minimum
• Set up email notifications so you don’t unknowingly
ignore people, but let them find your contact info!

8. Facebook
• Complete “about” section
• Hours
• Website
• Phone Number
• Address
• Categories and Subcategories!
• Custom URL (possible baseline
25 likes)
• Photos (people! tags!)
https://www.facebook.com/business

9. Twitter
• Bio
• Products/Services
• Dates/Hours
• Extra links
• Hashtag if applicable
• Website! (or Fb page)
https://business.twitter.com/

10. LinkedIn
www.linkedin.com/company/
• Add as a Company Page
• (requires domain-name
email address)
• Optimize images
• Add all specialties
• Have all employees LINK!
• Traffic through LinkedIn is
high quality

11. Google Places
https://support.google.com/business/
• Photo
• Address(es)
• Hours
• Services
• SEO!!!

12. Time Management
Image credit: http://hyperboleandahalf.blogspot.com/

13. Email Notifications!
Settings
Settings
Settings change frequently, your screen may vary.

14. Time Management
Posting frequency:
• Facebook
• Check daily
• Post 2x week
• Twitter
• Check daily
• Post 2x day
• LinkedIn
• Check daily
• Post 2x week
• Google +
• Share blog content
• Pinterest
• Share blog content

15. What if no one likes me?
They probably just haven’t found
you yet!
Tips to boost Likes:
• Invite all your friends
• Have stakeholders invite all
their friends
• Give things away!
• Engage, engage, engage

16. Getting seen in the News
Feed
• Don’t wait to be seen—email links of
new posts to stakeholders, ask to
like/comment/share
• USE PHOTOS! They get more
eyeballs & shares lead back to your
page.
• Tag ALL THE PEOPLE!
(exponentially increase views)
• Cheat! Break it up with adorable
animals or pretty photos of
surroundings
• Think about what will stand out in
the feed (this changes often)

17. #Twitter
• Tweetdeck!
• Lists!!!
• Follow your industry leaders
• Read, read, read
http://www.laughtercrystal.com/2013/12/05/twitter-101-getting-started-with-twitter-lists/

18. Building a Following
• Think about your audience
• Provide value
• Curate what YOU find
valuable
• Invest time — you get what
you give!
• Be awesome

19. Time Management
• You get what you put into it!
• Minimum — 1-2 hours a day
• Set specific, measurable goals
• Get professional help
• If you outsource, outsource local
• Supplement with in-house

20. Time Management
• Content Calendar!
• Map out content each week
• Plan, but be flexible
• Consistent voice—one editor if multiple contributors

21. Content Calendar
• Simple spreadsheet or
calendar (online or paper)
• Type of content to post
each day on each channel
• Where possible, fill with
actual content that you can
easily cut and paste
• Experiment with series,
trends, etc.
• Adjust based on
performance (measure,
analyze, adjust, repeat)

22. Professional Audit

23. Return on Investment
• Social—one of the few ways of
advertising that you can truly
measure
• Reporting!
• Sprout Social
• Hootsuite
• Native analytics

24. Should I buy #socialLOVE?
• What are your goals?
• Pricing is very specific—
is X amount of qualified
views worth X amount of
dollars?
• Big campaigns, events,
promotions might be
worth it
• Will definitely get more
eyeballs, up to you if it’s
worth it.

25. Is it working?
• Conversions!
• Customers
• Traffic
• Visibility!
• Power of suggestion/exposure
• Personality to attract the right clients
• “Superfans” will talk you up
• Reporting, analytics, etc.
• Social media exclusive deals
• Ask! Mention your social media content IRL

26. Pinterest: Hubspot
Twitter: @suddenlyjamie
Facebook: STREET
Blogs: KISSmetrics, Copyblogger
LinkedIn: Mashable
Google+: SeapointDigital
FMI

27. Also find me on all the
things!
laughtercrystal.com
vtldesign.com
@laughtercrystal
@Vital_Design
#PortsmouthLOVE
@nhwritersproj
#portsbkfstclub
@socialseacoast
#TEDx03801

28. Questions?