1. Launch48 | Welcome
Weekend
launch your startup
Agenda
@launch48
Choose your journey
‘The value of an idea lies in the using of it.’
Thomas Edison. Co-Founder, General Electric
Friday, 8 February 13

2. Launch48 | Hello.
Friday
• 18:00 - 19:00 - Registration and networking
• 19:00 - 21:00 - Welcome ppt and pitching.
• 21:00 - 23:00 - Team formation.
‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Friday, 8 February 13

3. Launch48 | Saturday.
Saturday
• 08:30 - 09:30 Arrival and breakfast.
• 09:30 - 10:00 Targets for weekend.
• Introduction to Business Model Canvas
• Introduction to Lean Startup.
‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Friday, 8 February 13

4. Launch48 | Saturday.
Saturday
• 10:00 - 11:00 Work!
• Create BMC v.1.0
• Team action plan for the Weekend.
‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Friday, 8 February 13

5. Launch48 | Saturday.
Saturday
• 11:00 - 13:00 Mentor time.
• 13:00 Lunch
‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Friday, 8 February 13

6. Launch48 | Saturday.
Saturday
• 15:00 - Board Meetings start. You need to
show:
• BMC v2.0 with mentor feedback.
• Blog and Twitter pages.
• Launch page created.
• Action plan for the weekend.
‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Friday, 8 February 13

7. Launch48 | Saturday.
Saturday
• 19:00 - Evening meal.
• End of Day 1 you should have:
• Competitor analysis
• Revenue model / business model
• Active social media
• Customer feedback and activation data
• Marketing plan
• Prototype underway
• Branding complete.
‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Friday, 8 February 13

8. Launch48 | Sunday.
Sunday
• 08:30 - 09:30 Arrival and breakfast.
• 11:00 Board meetings, need to see:
• Business Model Canvas
• Customer feedback & activation data
• Business model / revenue model
• Plan for today.
‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Friday, 8 February 13

9. Launch48 | Sunday.
Sunday
• 13:00 Lunch
• 14:00 Pitch preparation / workshop.
• 17:00 Final presentation and pitching.
• 19:00 Final networking and close.
‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Friday, 8 February 13

10. Fin | End
Danke.Grazie.Shukran.
Merci.Takk.Xie xie.Toda.
Thanks!
@launch48
Choose your journey.
‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’
Dennis Crowley. Co-Founder, Foursquare
Friday, 8 February 13