Are you running a b2b marketing campaign? If so, you should have a properly set up b2b landing page that appeals to your prospects and entices them to sign up for your next eBook, or white paper, or whatever offer you have that helps move more traffic into or down your marketing funnel.
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How to create and optimize high converting landing pages
1. How to create and optimize high-
converting landing pages
2. Who are we?
● Elizabeth Yin
o Co-founder LaunchBit, customer
acquisition platform for SaaS companies
o ex Google marketer
o BSEE Stanford
o MBA MIT Sloan
3. ● Oli Gardner
○ Co-founder and Creative Director at
Unbounce, the Landing Page Builder for
Marketers
Who are we?
4. ● Best practices for creating high-converting
landing pages
○ Essential elements of a landing page
○ Split testing landing pages
Today’s talk is on ...
45. CONVERSATION MOMENTUM
Matching the style and context of the
conversation* that begins at the source
of your click with that of your landing
page.
*Which most often comes into play when linking to
a landing page from a blog post or email.
57. Here’s a scenario
Without testing
Visitors per month: 2,000
Conversion rate: 20%
=> 400 sign-ups
With testing
Visitors per month: 2,000
Conversion rate: 20% + 5%
improvement
=> 400 sign-ups + an extra 20
58. Is your time worth the additional leads?
● 3 hours of work
● Is 3 hours worth your 20 more sign-ups?
● How much do you value a sign-up?
● LaunchBit customers typically value a sign-
up at $10-30
● => $200-$600 for 3 hours of time
● Is that worth it?
59. Furthermore, most split tests yield nothing...
● Only 1 in 8 split tests yield results
(AppSumo)
● Is 3 hours * 8 split tests = 24 hours worth
your 20 more sign-ups?