Social Media Marketing Portfolio - full-service Social Media Management. Laura Donovan runs your Campaign and plans your Strategy, allowing your business to succeed through Social Media
2. Social Media Experience
5+ Years Experience Social Media Marketing
Managed Campaigns for over 20 Companies Nationwide
Created in-depth Social Media Marketing Strategies for small and large businesses
Recommend short/long-term goals for Strategies
Monitor analytics for Social Networks and adjust Campaign as necessary
Managed promotions & contests
Executed advertising campaigns
Grew Social Following for greater exposure
Write Social Media Blog for Examiner.com & Business2Community.com
Write Company Blog – IDoFacebook.com
Conducted numerous presentations and workshops
For more examples see www.TheWordPro.com
3. Mission Statement
The Word Pro‟s mission is to ensure that we have the tools, technology, and knowledge to
provide successful digital media marketing services and solutions through the proper
marketing channels to assist in growing our clients‟ online presence, provide brand
recognition and reputation management.
4. Facebook
Set-Up & Design of Company Pages
Optimize Pages for Search Engine Optimization (SEO)
Optimize Pages for Facebook Graph Search
Update Pages Daily for Engagement & SEO
Monitor Pages and provide Customer Service
Take Over Management of Existing Business Pages
Start Business Pages & Campaigns from Scratch
5.
6. Designed Cover Photo
Designed Profile Photo
Coded Custom Tabs – directing
Friends to Website and increasing
SEO (The Word Pro & The Social
Pro)
Newsletter Sign-Up form
Optimized “About Section” for
Graph Search & SEO
Daily Updates – Sunday to
Saturday
7. Designed Cover Photo
Designed Profile Photo
Coded Custom Tabs – directing
Friends to Website and increasing
SEO
Provided Shopping Area to
purchase product from Facebook
Page
Optimized “About Section”
Daily Updates Sunday to Saturday
Managed Several Promotions &
Contests growing Page from 2,000
Friends to over 13,000 Friends
8. Company Launch into New
Territory (established NY
Company moving to new area)
Brand New Facebook Account
Designed Cover Photo
Designed Profile Photo
Coded Custom Tabs – directing
Friends to Order Form on Website
Coded Custom Tabs – directing
Friends to Website Information
Update Daily – Sunday to
Saturday
Ran Advertising Campaign to
Launch Services in New Area
9. Designed Cover Photo
Designed Profile Photo
Coded Custom Tab – allowing
Friends to access Pinterest
Account
Coded Custom Tab – allowing
Friends information on Donating
Blood & to find a Donation
Location
Optimized “About Section”
Daily Updates – Sunday to
Saturday
Heavy Event Promotion – Blood
Drives
10. Designed Cover Photo
Designed Profile Photo
Coded Custom Tab – allowing
Friends to donate money to
this cause
Coded Custom Tab – allowing
Friends to purchase
emergency kits for their pets
Optimized “About Section”
Update Monday to Friday
11.
12. Post Updates to Facebook Page daily (typically Sunday-Saturday)
Research Content for Updates
Monitor trending information and post Updates with keyword content &
content that will encourage engagement
Promote Updates through Advertising
Monitor Page for Comments & Questions, provide customer service
Provide Branding
Provide Reputation Management
Marketing Campaign
Facebook
13. Shared 50 Times
44 People “Liked”
the Update
(engagement)
Several Comments
(engagement)
Over 4,000 People
saw this Update
Shared 39Times
Over 3,000
Facebook Users
saw this – this Client
only had 1,400
Friends on page at
the time
14. Create engaging promotions/contests
Manage advertising
Monitor promotions/contests
Design all artwork & ads
Use third party apps to follow Facebook Guidelines
Contests can include: Photo Contest, Video Contest, Sweepstakes, Instant
Win, Quizzes, etc.
Contests can also be run on Twitter & Pinterest
Promotions
Facebook
15. Designed Artwork
Coded Custom Tab using third
party hosting to follow
Guidelines
Sale Promotion with Ad
Campaign – Designed to
obtain new customers
Successful Campaign – 1
Month = $6,500 Gross
Revenue
16. Designed Artwork
Coded Custom Tab using third
party hosting to follow
Guidelines
Sweepstakes – Random
Drawing
Promotion designed to create
engagement and grow
following
Give-Away Sweepstakes
Promotions run monthly
17.
18. Set-Up Account & Optimize
Link Twitter feed to Facebook
Find Followers
Update Account with daily Tweets
Post keyword specific (hashtag) Tweets several times weekly
Twitter
19.
20. Set-Up Account & Optimize
Verify website
Verify address for Google Maps
Update weekly
Google + Account directly assists Company‟s SEO (“crucial” account)
Google +
21.
22. Set-Up Account & Optimize
Create Boards for Account
Create appealing content
Find Followers
Re-Pin item to generate engagement and branding
Pinterest
30. Presentations
• Summer 2009: Presentation to Fox Valley SCORE members
• January 13, 2010: Plainfield Lunch „n Learn on Social Network Marketing
• February 24, 2010: Presentation to WYSK (Plainfield Chamber of Commerce)
• March 18, 2010: Presentation to Regional Agents at Nationwide Insurance
• April 1, 2010: Presentation to Warrenville Chamber of Commerce
• May 6, 2010: Participated as Twitter Expert on Hinsdale Chamber of Commerce
Social Network Seminar
• July 14, 2010: Presentation to Hinsdale Chamber of Commerce
• January 12, 2011: Presentation at Plainfield Chamber of Commerce
• April 7, 2011: Presentation at Plainfield Library on Website Design
• April 8, 2011: Panel Members at the Regional meeting of Illinois Council of Continuing
and Higher Education. (ICCHE)
• May 25, 2011: First Facebook Marketing Workshop – Sold out!
• October 4, 2011: Social Network Marketing Presentation – Hinsdale Chamber of
Commerce
• October 13, 2011: Social Network Marketing Presentation – Multi-Chamber Event at
Prairie Bluff Golf Course
• November 10, 2011: Social Media Marketing Webinar Panel – University of St.
Francis Business Alumni Network
• November 14, 2011: Press Coverage for SES Chicago
• November 16, 2011: Social Media Marketing for Business – Business Networking
Group Barrington Chamber of Commerce
• April 2012: The Association for Promoting Tourism to Africa, College of DuPage
• April 2012: Presentation to Plainfield Referral Group II
• May 10, 2012: Presentation to Provena Mercy Medical Center
• September 6, 2012: Plainfield Chamber/Library – Pinterest for Business…and Fun!
• May 2, 2013: Plainfield Strictly Business – Facebook Updates & Changes
• May 15, 2013: Plainfield Library – Pinterest for Fun
• May 21, 2013: DeVry Institute for Technology – Social Media & Your Job Search
• October 17, 2013: DeVry Institute for Technology – Social Media & Your Job Search