Here is our presentation of the company Adopte un mec

1. Adopte un
mecThe supermarket of dating
online

2. Presentation of the
company
 Created in 2007 by Florent Steiner and Manuel
Conejo
 The customer is queen
 Free access for ladies and a fee required for men
 Works as a supermarket, men are the products

3. The website

4. Ad - 2013
https://www.youtube.com/watch?v=Ewcaaxv5hs4

5. The market’s opportunities
 Dating sites industry doesn’t know the crisis :
– Market is favourable : 200 million euros in turnover for the industry
– 16 million euros in turnover for Adopteunmec
– High growth rate : 237% since its origins in 2007
 Feminism trend :
– Good positioning : Adopteunmec targets “executive woman”
– 18 million singles in France : women represent 8.5 million of them
– Active community with 600 000 users out of 5.7 million of subscribers
 International market :
– United Kingdom : 1st country with more than 9 million consumers
– Ultimate goal : The United States

6. The market’s threats
Many competitors
Risk of psychological shock
Closing itself
Malicious meeting

7. The competition
 More than 2 000 dating websites registered
 “Innovative, humoristic and unique” concept
 Stands out from competitors and seduces people

8. Summary
 Great new concept (the supermarket)
 A lot of competition but differentiate itself
 Favourable market (no crisis, feminism, international)
 2014: received the jury’s prize at the Great Prize of Growth Companies
 February 2015: more than 10 millions subscribers

9. The Adopteunmec.com
Boutique
https://www.youtube.com/watch?v=StOpCzVeInM