Laura Hampton of Impression Digital shares 12 free ways to grow your business online, as part of the Breakfast Bites seminar with Nottingham City Council.

1. HELLO@IMPRESSION.CO.UK
12 free things you can do
to grow your business online
Laura Hampton
Digital Marketing Manager
Impression
laura@impression.co.uk
http://impression.tips/breakbites

2. HELLO@IMPRESSION.CO.UK
1)Start gathering data
– Google Analytics
– Google Search Console
– CRM data
– Customer feedback
– Salesperson feedback
http://impression.tips/breakbites

3. HELLO@IMPRESSION.CO.UK
2) Learn about your audience
– Google Analytics
– CRM data
– Customer surveys
– Sales data
– Personas
http://impression.tips/breakbites

4. HELLO@IMPRESSION.CO.UK
3) Set clear (SMART) KPIs
– Lead gen = enquiries
– Awareness = traffic and rankings
– Sales = conversions
– Sign ups = thank yous
– Page views = Analytics
– Engagement - time on site, bounce rate, etc
http://impression.tips/breakbites

5. HELLO@IMPRESSION.CO.UK
4) Review your web content
– Is it fresh and up to date?
– Is it unique to your website?
– Does it use your brand tone of
voice?
– Have you used formats
beyond text?
http://impression.tips/breakbites

6. HELLO@IMPRESSION.CO.UK
4a) And invest in quality content
– Google wants to surface the
best content for any given
query
– Something different to your
competitors
– Something new
– In a way your audience will
enjoy and value
http://impression.tips/breakbites

7. HELLO@IMPRESSION.CO.UK
5) Optimise your pages for search
– Know what search queries you
want each page to show for
– Ensure that page is the best
possible result for its target query
– Review those who outrank you
– Apply basic on-page optimisation
techniques
http://impression.tips/breakbites

8. HELLO@IMPRESSION.CO.UK
6) Improve your pages for users
– Page load speeds
– Mobile usability
– Quality of content
– Any broken elements
– Secure website
– Clear CTAs
http://impression.tips/breakbites

9. HELLO@IMPRESSION.CO.UK
7) Share content through social
– Share your great content via social
platforms
– Test which work best for your
brand
– Spend time identifying influencers
– Use free tools to make the most
of your time
http://impression.tips/breakbites

10. HELLO@IMPRESSION.CO.UK
8) Raise awareness through PR
– Use PR to tell your existing stories
– Creating newsworthy hooks
through creative thinking
– Build relationships with
influencers
– Use #journorequest, #prrequest
and HARO
http://impression.tips/breakbites

11. HELLO@IMPRESSION.CO.UK
8a) Find journalists online
– Find local journalists
– https://twitter.com/NottsCC/lis
ts/local-media
– #journorequest
– #prrequest
– HARO / Gorkana
http://impression.tips/breakbites

12. HELLO@IMPRESSION.CO.UK
9) Get reviews
– Google wants to show the best
results
– Get good reviews to prove you’re
the best
– Get reviews across Google Plus,
reviews.co.uk, TripAdvisor etc
– Awards are also great!
http://impression.tips/breakbites

13. HELLO@IMPRESSION.CO.UK
10) Must be mobile friendly!
– Google’s mobile friendly test
– Responsive websites
– Mobile searches outweigh
desktop
– Consider your audience
http://impression.tips/breakbites

14. HELLO@IMPRESSION.CO.UK
11) Invest in Paid Channels
– PPC is all about putting your brand
in front of people who are ready to
buy
– Google, Bing, social media
– Use a qualified consultant to help
you get more for your money
– Should always get more back than
you put in
http://impression.tips/breakbites

15. HELLO@IMPRESSION.CO.UK
12) Measure, analyse, refine
– Remember your KPIs and
SMART goals
– Google Analytics
– Use ‘goals’ and event tracking
– Trackable URLs
– Regular reports
http://impression.tips/breakbites

16. HELLO@IMPRESSION.CO.UK
Thank you
Laura Hampton
Digital Marketing Manager
Impression
laura@impression.co.uk
http://impression.tips/breakbites