This Growth Hacking presentation will impress your piers and make you the hacker in the office! Bright with Growth Hacking! Grow your traffic, customers and revenue like the best Startups

1. GROWTH HACKING
FOR START UPS

3. $1 billion

5. $3.4 billion

7. $4 billion

9. $6 billion

11. $10
billion

13. $11
billion

15. $26
billion

17. $32
billion

19. $40
billion

21. $230
billion

23. $365 billion

24. Growth Hacking is the science
of achieving incredible
growth with non traditional
strategies.

25. Growth Hacking
Combines:

26. Growth Hacking
Combines:
Technology
Marketing
and Sales
Design
User
Experience

27. To grow a product,
service or platform.

28. The Growth Hacking
Funnel

30. Not so complicated

31. THE GROWTH HACKING FUNNEL
Acquisition
Activation
Retention
Revenue
Referral
Metrics

32. THE GH FUNNEL: METRICS
Metrics:
Key Definitions

33. THE GH FUNNEL: METRICS
• A KPI is a number that acts as an indicator on how your
company is doing.
• Ensure you go for something very specific and
measurable and use this to grow the business.
• Simply looking at your KPI you can know how your
company is performing.
• Always build your monthly KPI reports and focus in one
KPI at a time
KPI: Key Performance Indicator

34. THE GH FUNNEL: METRICS
CAC: Customer Acquisition Cost
• It is the amount of money it costs you to acquire a new
user or purchaser.
• A user can be someone who is either using your product for
free or paying for it.
• It is calculated as the total spend for customer
acquisition (ppc, content marketing, …) in a given month,
divided by the total number of new customers acquired or
activated that month.

35. THE GH FUNNEL: METRICS
LTV: Life Time Value
• It is the total monetary profit that an average customer
brings to your business.
• It is calculated as the total revenue a customer generates
for your company (average revenue per customer from
the time they signed up to the time they made their
last purchase), less the customer acquisition cost.

36. THE GH FUNNEL: METRICS
K : Viral Coefficient
• It tells you how many people come to your product because
of your existing users.
• If 2 existing customers bring 1, then the K is 0.5.
• A viral coefficient over 1 means you are growing virally.

37. THE GH FUNNEL: METRICS
Churn Rate
• It tells you how many visitors drop out of your funnel.
• You always want to reduce this % and retain more of your
customers.
• Focus on reducing your churn rate to achieve fast growth.

38. Acquisition
Techniques

39. Blogging/Guest Blogging
Podcasting/Guest Podcasting
E/books
Webinars
SEO
Social Media
Contests
Deal Sites
Virality
Public speaking engagements
Landing pages
Embeds
API integrations
Influencers
PAID acquisition
PR
Story telling
Awesome service
Web Scraping and Cold emailing
Infographics
Reposting
Joint Ventures
Complements Someone Else’s Product
Videos (YouTube or similar)
Online PPT Presentations
Create Free Courses
Onsite Surveys
Notifications
Comment Marketing
THE GH FUNNEL: ACQUISITION TECHNIQUES
Acquisition

40. Activation
Techniques

41. User Experience (UX)
Short Videos
Upgrades
Testimonials
More Webinars
Landing pages
A/B testing
Call to action (CTA) buttons Counters
Live Chat
Hello Bar
Good copywriting
Decrease Loading time
Gamification
Free trials
Click Maps
The Drawbridge Technique
Email automation
Retargeting
Transparency
Ratings
Videos + Email Capture
Case Studies
Email – Why they signed up?
Press Releases / Media Partners
Vanity Links or Pretty Links
Get advantage of your inbox
Geolocation
THE GH FUNNEL: ACTIVATION TECHNIQUES
Activation

42. Retention
Techniques

43. THE GH FUNNEL: RETENTION TECHNIQUES
Attract the right audience
Create entry and exit surveys
Make your users engage
Create exclusive products
Do webinarsSend newsletters; they work
Have amazing customer support
Analyze why they quit
Give them human actions
Display a popup before they leave
Give an Excellent Service
Report on Positive Statistics
Fantastic Copy Writing
Browser Extensions
Thank you them for their following
Credit Card Expiration Notices
SMS Marketing
Retention

44. Revenue
Techniques

45. THE GH FUNNEL: REVENUE TECHNIQUES
Revenue
Add a big discount with annual plan.
Do A/B testing
With your offers, use a countdowns
Populate your site
Simplify your pricing.
Simplify your payment.
Scarcity
Downsell at Cancelation
Identify “At Risk” customersExit Survey
Upsell at check out
Giving incomplete or poor services
Incentivize automatic renewals
Product LaunchesMental Triggers
Reactivation

46. Referral
Techniques

47. THE GH FUNNEL: REFERRAL TECHNIQUES
Use “powered by”
Have sharing buttons in your website
Invite people to your platform
Reward people when they share your product
Setup an affiliates site
Create API integrations
Create embeds
Highlight and twitt
Share your posts automatically
Populate your posts/news pipelineImport your contacts.
Double Loop Referral Program
Links in your signature
Ask for shares in ALL emails
Referral

48. Do You Wanna
Learn More?

49. Do You Want To
Learn More?
Listen to Growth
Hacking Podcast

50. CONTACT DETAILS
Name: Laura Moreno
Position: Growth Hacker
Telephone:3474409582
Website: www.avanzagrowth.com
Email: info@avanzagrowth.com

51. THE END
THANK YOU