Media evaluation final

1. Media Evaluation
‘Are You Gonna Go My Way?’
Laura Heath

2. In what does you media product use, develop or Challenge forms and conventions of
real media products?
• For my overall project I chose to
do a music video of the rock song
‘Are You Gonna Go My Way?’. It
follows some of the principles of
Goodwin's theory.
• Also I decided in aid to promote
the bands image and identity not
to take the construction of the
music video too seriously and
promote the bands image of
having fun. Which is show in
various clips like for example the
slow motion hair flick.

3. In what does you media product use, develop or Challenge forms and conventions of
real media products?
• I decided in relation to my chosen genre
characteristics, to focus more on a performance
based video than a narrative, going against the
conventions of other music videos.
• However I followed Goodwin's theory in relation
to the close ups of the band members to try and
promote the bands image and multiple
members, this was to ensure maximum coverage
so the audience knew who they were.
• For Music to Visuals, I used my editing to try and
measure that up with the timing of the drums to
the flashing of lights. This was to increase the
drama of the video and to illustrate the message
of not taking things too seriously.
• I also went against the traditional conventions by
having a mixed band particularly with a female
drummer, as this is an rare occurrence.

4. In what does you media product use, develop or Challenge forms and conventions of
real media products?
Following Conventions
• My Poster uses the traditional forms and
conventions of the poster, by displaying the
main band image as well as the logo.
• This also follows conventions by displaying a
release date, compact disk logo, DVD
logo, store logos, website and the record label
logo.
• Unlike some other posters I researched my
poster is busy and full of things related to the
bands album, which reflects the bands overall
image of just having fun.

5. In what does you media product use, develop or Challenge forms and conventions of
real media products?
• My digipak follows the
conventions of real
media products by
displaying the
barcode, copyright
information, compact
disc and DVD logo as
well as the record
labels logo.
• It follows the
conventions by trying
to promote the bands
overall image by colour
relative to the logo. So
the target audience
know exactly who the
band are just by looking
at the iconic logo.

6. How effective is the combination of your main product and ancillary texts?
• I think overall that the combination of both my main product and ancillary texts is
overall effective. I have tried to get the image across of not taking things seriously.
• Which is important with the bands overall image as I wanted them to come across
as being young school kids not caring and just having fun with music.
• I linked this through the visual style of my poster and digipak, when I showed some
video clips of my friend having fun, along with the band members enjoying what
they were playing.
• I also stuck with the same black and white overall colour scheme for pictures as it
creates an old school ‘home video’ vibe, referring to the do it yourself attitude of
the punk rock era.
• I also used a lot of referencing to the doodles in both my digipak and poster again
trying to portraying the overall image of the band of youth.
• I think this aimed a the target audience well as they can easily relate to the bands
image.

7. Poster
Colours: Yellow, Blue and red text
referring to the bands logo colours.
Album Title: Referring to the overall
creation of the bands image trying to
portray them as teenagers who are
just having fun with music.
Doodles and edits on the Picture:
Referring them to being school kids
and again their overall image of just
having fun.
Tagline: ‘Not to be taken seriously’ is
trying to reinforce the overall image
effectively.
Poster they are holding: Reference
to one of the shots in the music
video, and reference to child
rebellion against the
institution, (criminal plague.’

8. What have you learned from you audience feedback?
• At the beginning of this project I was worried about creating a non-
performance based piece as it does not follow traditional conventions.
Upon receiving feedback on many occasions I have tried to take the
feedback into consideration and to effectively adapt my music video, to
display the bands image better and to make sure my music video flows with
ease according to the genre characteristics with Goodwin's theory.
• However I am overall happy with my completed piece as it displays the
overall message that I want and the identity of the band.
• The feedback on my last showing was promising, I only had subtle changes
and additions to make on all three of my final products.
• For example on my digipak I needed to include, the website
address, spines, and they copyright information. I was also told to change
the blurred effect on the main picture of my poster and to instead put sticky
tape on it to give the overall effect that it was created by teenagers and to
give it an more edgy look.

9. Digipak
Logo: Multiple displays for the
band logo to promote the
band.
Doodles and edits on the
Picture: Referring them to
being school kids and again
their overall image of just
having fun, and to show
continuity for the poster and
digipak.
Picture of a classroom:
Referring to the school image
and referencing of the black
and white which links back to
the main product.
Still from video which is Colours: All colours refer to
referenced in their photos. the bands logo and main
product.

10. What have you learned from you audience feedback?
• For feedback I was also told that
as the video was performance
based, it was long and lacked
variation of shot. So the
audience were getting ‘bored’
by it.
• So to add more variation
between the performance, I
added some old videos of my
friends at Greenwich
park, which I then sped up the
playback during editing making
the video flow more faster.
• This therefore broke up the
shots and added a more fun side
to the video.
• However for my music video I
had to add some cut away just
to give the video more
definition and a variation of
different shots .

11. How did you use new media technologies in the construction and research, planning
and evaluation?
New Media in Research:
• For my overall research I used YouTube a lot to research the codes and conventions of multiple genre’s music video, whilst compiling my research on
Blogger making it easily assessable when I started the construction of my overall project.
Planning:
• When Planning I used Prezi to construct a mind map on the audience profile, making sure I aimed at the right target audience. I also used
Macromedia Fireworks to create a mood board in relation to the chosen genre I wanted to do and create the identity of the band.
Construction:
• For the construction of my music video, I used a lot of new media, to edit my music video unlike the other groups I used Sony Vegas Movie Studio
HD, as it is a programme I am familiar with and know how to create different effects. As I have used it many times before and have experimented
with it.
• For this music video I used the school band which meant it would of been easier to record their version of the song rather than use the artists
version, so I used Two stereo microphones and recording machine to record their version of the song as an MP3, this meant I could adjust the
balance of each part to how I wanted it to sound.
• For my Poster and Digipak I used 2 programmes, Adobe Photo Elements and Macromedia Fireworks 8, one used for the digipak and the other used
for the poster, this was easier and Adobe had the required effects I wanted for my digipak where it didn't for my poster.
Evaluation:
For my evaluation I posted my music video
link on Facebook for others to comment so
I could gain accurate feedback.
I have also used slide share and power point
To create this overall evaluation.