1. Social Media for Career Advancement
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Karen M. Landolt, Director, HireTexas Interview Center!
#TLA2013!
2. Karen M. Landolt, J.D.
18 years’ experience in organizational programming, teaching, and advising in
non-profit, legal, and academic settings.
Previous roles at UT since 2004: Director, Career Design Center, College of
Natural Sciences. Senior Associate Director and Adjunct Lecturer at the
McCombs School of Business.
Practiced IP law at a large venture capital/intellectual property firm. Founding
partner of a boutique business & IP firm. Certified Mediator and is admitted to
the MA bar.
Before the Bar: Worked in the non-profit arena as an Emergency Housing
Counselor with the YWCA, a Development Officer with St. Vincent de Paul
Society, and as a Community Organizer with the Hunger Action Network of
New York State.
Degrees: Juris Doctor at Northeastern University School of Law; Bachelor of
Arts in Government from The University of Texas at Austin.
4. But it’s not going away…so make it
work for YOU
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The Trifecta
Connect Twitter, Facebook & LinkedIn pages
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5. Facebook
Over 1.06 billion monthly active users
Logged 1.13 trillion “likes” in 2012
219 billion photos uploaded
Set your privacy settings!
Clean Up, Clean Up, Clean Up
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6. Twitter
Launched March 21, 2006
Total Number of Users: 500 Million
Total Tweets Sent: 170 Billion
Monthly Active Users: 200 Million
Average Number of Followers per User: 208
Most Followed Celebrity: Justin Bieber with 36.4 million
followers
• http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/"
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7. LinkedIn
Over 200 million members"
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Attracts 155 million unique visitors"
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Generates 2+ member sign-ups per
second"
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Create and build a noticeable brand"
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9. Private Eyes are Watching You!
On social media: you and your activities are open for
the world to see!
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Anyone can find you– potential employers, business
partners, teammates, etc. !
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9 out of 10 employers report using social media to
screen prospective employees. !
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7 out of 10 report rejecting candidates based on their
social media presences!
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http://gawker.com/5846924/7-out-of-10-employers-reject-job-candidates-based-on-social-media
10. Do you know what I would find if I GOOGLE
your NAME?????!
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http://www.google.com!
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16. Develop a Reputation as an Expert
• Create a blog!
• Write articles for industry publications!
• Tweet tips, interesting articles, links to helpful
resources, display your interests!
17. PostingTips
A good rule of thumb for Social Media is 4 to 1!
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Post or tweet 4 informational, interesting or
solution-driven messages!
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To every 1 self-promotional post or tweet!
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You must add value in order to be valued!
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18.
19. Passive Job Search
33% of Recruiters use Facebook to identify candidates!
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42% use Twitter!
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98% use LinkedIn!
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h"p://www.youtern.com/thesavvyintern/index.php/2013/03/24/3-‐=ps-‐to-‐op=mize-‐your-‐job-‐search-‐on-‐twi"er/
3
Tips
to
Op=mize
Your
Job
Search
on
Twi"er
23. Facebook for Job Seekers
Set privacy settings to ensure appropriate profile for
employers!
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“Like” possible employers & interesting brands to stay
current !
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Use Apps like “Branch Out”(largest professional
community on Facebook) to connect to open positions!
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Keep profile updated to let connections know where you
are working!
25. Who to Follow on Twitter
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All professional or industry-specific organizations!
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Local, state, or nation-wide governmental entities that
impact your industry or job search!
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Past colleagues, employers, and any other professional
profiles!
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Key companies in your industry!
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Companies where you want to work!
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h"p://www.youtern.com/thesavvyintern/index.php/2013/03/24/3-‐=ps-‐to-‐op=mize-‐your-‐job-‐search-‐on-‐twi"er/
3
Tips
to
Op=mize
Your
Job
Search
on
Twi"er
Posted
on
March
24,
2013
by
ComeRecommended
26. Job Seekers
Make sure the profile is professional, including a
picture, the Tweets, & who you follow!
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Show expertise in outgoing tweets!
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Demonstrate your brand in 140 Characters!
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34. LinkedIn for Job Seekers
Join groups for the industry you want to work in!
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Make sure your profile is 100% complete & up-to-
date!
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Get recommendations !
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Explore every company before you interview to
see who you might know & find out more about
the types of people hired!
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38. 1 Add a position
Update your employment history and
professional accomplishments.
Be sure to include your current job title.
39. 2 Add at least 3 skills
Let people know what you’re good at,
and then get endorsed by your
connections.
40. 3 Add your education
Share where you went to school.
This can help you reconnect with
classmates.
41. 4 Add your industry
Select the industry you work in to get
relevant news and learn about jobs and
groups you might be interested in.
42. 5 Add your photo
A professional photo makes your profile
more memorable and 7 times more
likely to be viewed.
43. Where to Start After Today
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• Start a blog!
• Create a LinkedIn or Twitter account!
• Identify your personal brand!
• Analyze your Facebook account w/Reppler!
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CLEAN UP! CLEAN UP! CLEAN UP!!
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www.linkedin.com
www.facebook.com
www.twi1er.com
www.reppler.com
