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Digital Marketing Strategy North Dublin Chamber of Commerce - NDCC DCU Masters in Marketing Practicum Niamh Downey Laureen Morrissette Dan Higgins
Social Media Revolution - Socialnomics
Where we started Primary Research: Quantitative Surveys Qualitative Interviews Secondary Research: Search Engine Optimisation Social Media Networking
NDCC Online Presence Survey and Interview- Results
How often do you visit the NDCC website 42.3% 11.5% 0% 46.2% How would you rate the NDCC website 33% 34% 13%
Would you consider advertising on the NDCC website?
How would you describe you social networking skills level? 17% 20% 58% 3.4%
What Social Networking sites does your business currently use?  23% 30% 6.7% 23% 60%
NDCC Interviews results 100% of respondents agreed the NDCC should have a  social media networking presence. 90%of respondents said they wanted regular updates of the NDCC’s activities via email and the website 80%of respondents felt the website did not reflect the  NDCC member services
Where we are now Creating the website Creating Online presence with Social Media Networks
Creating the Website Website Development ,[object Object]
Needs to become the Central Hub for information
Should entice new membership
Added value through LInK Research Centre,[object Object]
Find out more about our Social Media Networking presentation and how it may affect you by clicking Here View the Gallery for the visit of Minister for Finance Brian Cowen to the NDCC in 2008 by clicking Here. View the Gallery for the recent NDCC Golf Event held in St. Margaret's Golf Club by clicking Here.  ,[object Object],Here. ,[object Object],  YOU, click Here. ,[object Object],  find out More. ,[object Object],  future for the Euro. Find out More. ,[object Object], prices? Find out More. ,[object Object], growth. Find out More. North Dublin Chamber of Commerce Tel: 01 - 7008861 Fax: 01 - 7008862
Username NORTH DUBLIN CHAMBER OF COMMERCE Password Remember me On the Pulse of Business Networking in North Dublin Forgot password? Register LINKS HOME EVENTS JOIN US CONTACT NEWS MEMBERS ABOUT US GALLERY Dublin Events Upcoming Event NDCC Events   Digital Marketing Strategy  Date: July 7, 2010 Time: 8:00am Location: Bea Orpen Building Presenters: DCU Practicum Team Description: Increasing online presence for the NDCC Fee: FREE to members Taste of Thailand. Click Here  Click image to enlarge  ANNUAL GOLFING EVENT BUDGET BREAKFAST Hamleys Family Fun Day. Click Here
      When                   What 	             Where Learn more about our  New Digital Marketing  Diploma on www.dcu.ie Andrew Maxwell headlines the Dalkey Comedy Club upstairs in The Queens on Thurs Jul 8. Tickets only €16. become a friend of ours. RSVP to this event North Dublin Chamber of Commerce Tel: 01 - 7008861 Fax: 01 - 7008862 Kenco 97% Less
Creating a presence Social Media Networking The power is now in the hands of the consumerStrengthens the emotional ties with customers The power of question is great.     But it also comes with responsibility on your side.  14/07/2010 18 North Dublin Chamber of Commerce
Where we want to go Build an interactive website Qualitative interviews with SME’s Social Media Networking Workshop
SEO Strategy ,[object Object]
How will it help us?
How can we use it?14/07/2010 24 North Dublin Chamber of Commerce
SEO Strategy ,[object Object]
Undeveloped
Not effectively utilising resources available
Proposed strategy

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