Sarnoff's Law states that a broadcast network's value is determined by the number of viewers. It was established by David Sarnoff. For example, a news network could claim its value increased from the previous year if viewers increased from 5,000 to 10,000 based on Sarnoff's Law. Laws related to Sarnoff's Law include Metcalfe's Law, which says a network's value increases as its size increases, and Reed's Law, which states that the utility of large social networks can scale exponentially with network size.

1. Sarnoff’s Law
{ MIS 4478
Dream Team (Team 18)

2.  Sarnoff’s Law – a broadcast network’s value is
determined by the number of viewers.
Established by David Sarnoff.
 For example: Based off Sarnoff’s Law news
network can say their value increased within a
year if:
 last year’s viewers: 5,000
 current year’s viewers: 10,000

4.  Metcalfe’s Law
 Network’s (ethernet) value increases as
the size of the network increases
 Reed’s Law
 The utility of large networks, in
particular social networks, can scale
exponentially with the size of a network
Laws related to Sarnoff’s Law

5.  Born February 27, 1891 was a Russian-born
American businessman and innovator
 54 yr long marriage – 3 sons
 Died December 12, 1971 of a heart attack
 Credited with Sarnoff’s law
Quick Bio – David Sarnoff

6.  Front runner of innovation
 Developed a new vision of radio
 1906 – 1919 Marconi Wireless Company
 1919 – 1970 Radio corporation America (RCA)
 Ended career as President
 1947 – 1970 Facilitated NBC’s colored
broadcast
 Recipient of many honorary degrees
Career

7. Social Media
Twitter Facebook Tumblr
Much
LinkedIn
more….

8. World Cup
Olympics
Superbowl
YouTube
Real Life Examples

9. Free Discussion

10.  http://en.wikipedia.org/wiki/Sarnoff%27s_law
 http://en.wikipedia.org/wiki/David_Sarnoff
 http://en.wikipedia.org/wiki/Metcalfe's_law
 http://en.wikipedia.org/wiki/Reed's_law
References