Evaluation question 1

How did you USE, DEVELOP, or CHALLENGE codes and conventions
of real media products?

Large amount of
Social realism is created Use of low key lighting to characters to allow
so the audience can relate make the soap seem more parallel
to the characters gritty and lifelike. When narratives, and for
situations and misfortunes outside real daylight is used storylines to
crating a connection instead of lighting equipment combine to keep
between character and to create realism. the audience
audience.
interested.
Storylines run
Characters wear normal continuously,
casual, everyday overlapping one
clothing. Props and Social Realism another.
settings are made Conventions Close ups to
realistic to represent
daily life. show characters
emotions and
feeling's.
A dilemma in each Position camera as Social realism has a
episode to keep fourth wall, to create mainly working class
the audience the feeling the audience audience who enjoy the
interested and are in the room with the everyday drama that
watch again next characters and their people in their own
week. emotions and feelings. position encounter.

How does your soap USE, DEVELOP or CHALLENGE codes or
conventions?
How does my soap conform to the conventions?

Title Card Over the shoulder shot Medium Shot

Two shot medium close up Extreme close up Reverse of Shot

conventions?
How does my soap conform to the conventions?

 I used the conventions of social realism to guide me when filming my
own. The opening scene of the soap was filmed in an alleyway in
Manchester to give the soap a working class complexion. It show
that the characters in the soap are realistic and the storylines are easily
related to by the audience.

 This shot was
filmed using Minimal
real light to make-up and
emphasise the casual
“gritty” feel of clothes help
the soap, and to to create
relate to the real realism.
life situations
the characters
faced.

conventions?
Similarities and differences between my media product and
existing media products

Over the shoulder shot

Medium close up

Extreme close up

conventions?

Similarities Differences
• Both Soap’s are set in • Northern Quarter is
Manchester. aimed at a younger
• Both use shot types target audience than
typical of the genre e.g. coronation street.
extreme close ups to • Music is used to reflect
show emotion the mood of the
• Both have a small group characters and
of characters. storyline and to keep a
• Stereotypes are used younger audience
through clothing to interested.
represent personality. • The age of the
• Quick edits between characters.
storylines keep the • Channel, and
audience interested. programming i.e. time
• Same socio- economic of day Northern
group, similar dilemma’s Quarter would be aired
and problems. around 10pm.

conventions?

The main difference between Northern Quarter
and Coronation street is age. Coronation street
has a greater range of age groups which means it
can attract a wide audience as people of
differeing ages can relate to the characters of the
same age group. Whereas in Northern Quarter
the age group of the characters is very similar
therefore meaning only an audience of specific
age can relate to the social problem’s and
dilemma’s of the soap’s characters. Which is
challenging the generic codes and conventions of
social realism although in an indirect way.

conventions?
Challenging conventions
Challenging codes allows soaps to go against their own conventions,
this is to keep the audience interested and engaged with the soap.
Northern Quarter does not directly challenge any of the conventions of
the social realism genre.

The Hollyoaks Enchanted Forest advert,
premiered 21st of may 2012 directly
challenges the soaps conventions.

Characters are wearing animal The fairground mise en scene is
masks to represent the relationship’s created to make Hollyoaks seem
between them and their personality. both playful and youthful.

conventions?
Challenging conventions

Hollyoaks used the The trailer is
enchanted forest to challenging as the
challenge the normal codes and
conventions of the conventions of
programme. Normally Hollyoaks do not fit an
Hollyoaks trailers enchanted forest, it is
would be on the unusual which is what
location of the soap attracts the audience
and would show the as they do not expect
storylines of the it but are interested to
characters in parallel know the
edit’s conforming to relationship
the conventions of between the
soap drama. narrative of the
trailer and the
characters
storylines.

conventions?
Main Ancillary Conventions

I researched soap magazines to help me understand their codes
and conventions before creating my own ancillary for Northern
Quarter.

 There are two main types of soap magazine...

“trashy” “sophisticated”

conventions?
“trashy”
Lots of colour to Large title to draw
create “ordered attention.
chaos” effect.

Lots of photographs
“2 weeks to interest reader and
revealed” shows show different
magazine is storylines.
value or money.

Use of question and
exclamation marks to Lots of sub-headings in
create urgency and bold font to attract
rhetorical questions attention.
to include audience.

conventions?
“sophisticated”
Date of release and Restrained colour
barcode also create scheme to create a
a quality and quality product,
trustworthy product red highlights
from a well important features.
established brand.
One large dominating
image with one large
Number of small title to keep the
features down the left magazine simple and
hand side of the page professional.
keeps magazine
subtle and
professional.
Large masthead
Star gives eye contact which extends over
to the reader, creating the edges of the
a personal page creating brand
connection. recognition (BBC).

conventions?

After researching Soap magazines I decided I would model my
ancillary’s on the more sophisticated of the two. This was because I
believe the social realism genre is better reflected in a simple
professional product rather than a more cheap and trashy magazine.
Poster Ancillary Magazine Ancillary

conventions?
Poster Ancillary Conventions

I used a photo which had all the characters in
The photo I chose to use is very
which helps reflect the different storylines. I
much like this particular skins
used a grey background to reflect the “gritty”
poster, it shows all the
reality of the soap and a simple Heading keeps
characters. The closer to the
the poster simple and professional. I used
camera the character , the
the BBC three logo on the top left hand corner
more important they are to the
to create brand recognition so the audience
main storyline. I used this
trust the brand and know the soap is a high
technique when choosing a photo
quality product, the day and time of the soap
for my poster.
is also on the poster this is so the audience can
quickly glance and see when and where the
soap will be played.

conventions?
Magazine Ancillary Conventions

The title for both my soap magazine
and Radio Times are similar, the
simple colour and font creates a
The simple list of features on
high quality product, and both
both my magazine and Radio
mastheads stretch the with of the
times creates a restrained
magazine.
colour scheme, the features
are different colours to attract
attention without being “tacky”.

Both photo’s are simple and give eye contact to the reader to create an instant
connection. The simple background for my poster reflects the “gritty” reality of the
soap and like Radio Times creates a quality product.

conventions?
Challenging Magazine Ancillary Conventions

To challenge the
conventions of the
“sophisticated”
radio times
magazine I used a
number of
secondary
images of
Northern quarter to
attract the
audience further.
This is use of
multiple photo’s is
a convention of
the “trashy” style
of magazine
demonstrating a
combination
between both
types of magazine.

conventions?
Challenging Magazine Ancillary Conventions
I believe my magazine challenges the conventions of both the “trashy”
and “sophisticated” styles of magazine by taking elements from both
and combining them to create a magazine with a number of different
codes which help the magazine look professional and create a
quality product and keep the audience interested, and work well
together.

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