The document describes a service called E-Wasted that allows users to send in their electronic waste in exchange for receiving a custom robot created by a maker. The process involves users browsing E-Wasted's website, learning about makers, selecting a robot design, shipping their e-waste, receiving updates on the robot's creation, and ultimately getting the finished robot along with a thank you gift of alcohol. E-Wasted then generates ongoing revenue through optional upgrades and subscriptions to control robot apps.

2. Send us your junk.

3. We get drunk.

4. You get a sweet robot.

5. Service Lifecycle
TRIGGER
I need a new computer
Gets points for robot add-ons
Friend introduces E-Wasted
Refers a friend to E-Wasted
Goes online to ewasted.com
POINT OF EXIT
POINT OF ENTRY
Shares robot on Facebook
E-Wasted
Browses ewasted.com
Sets up robot
Searches home for e-waste
Opens box
Signs up for delivery date
E-Wasted box sent to front door
Watch makers create robot
Sends out e-waste
E-Wasted receives his junk

6. Service Lifecycle
TRIGGER
I need a new computer
Friend introduces E-Wasted
Gets points for robot add-ons
Goes online to ewasted.com
Refers a friend to E-Wasted
POINT OF EXIT
POINT OF ENTRY
Shares robot on Facebook
E-Wasted
Browses ewasted.com
Sets up robot
Searches home for e-waste
Opens box
Signs up for delivery date
E-Wasted box sent to front door
Watch makers create robot
Sends out e-waste
E-Wasted receives his junk

7. Service Lifecycle
TRIGGER
I need a new computer
Gets points for robot add-ons
Friend introduces E-Wasted
Refers a friend to E-Wasted
Goes online to ewasted.com
POINT OF EXIT
POINT OF ENTRY
Shares robot on Facebook
E-Wasted
Browses ewasted.com
Sets up robot
Searches home for e-waste
Opens box
Signs up for delivery date
E-Wasted box sent to front door
Watch makers create robot
Sends out e-waste
E-Wasted receives his junk

8. Service Lifecycle
TRIGGER
I need a new computer
Gets points for robot add-ons
Friend introduces E-Wasted
Refers a friend to E-Wasted
Goes online to ewasted.com
POINT OF EXIT
POINT OF ENTRY
Shares robot on Facebook
E-Wasted
Browses ewasted.com
Sets up robot
Searches home for e-waste
Opens box
Signs up for delivery date
E-Wasted box sent to front door
Watch makers create robot
Sends out e-waste
E-Wasted receives his junk

9. Service Lifecycle
TRIGGER
I need a new computer
Gets points for robot add-ons
Friend introduces E-Wasted
Refers a friend to E-Wasted
Goes online to ewasted.com
POINT OF EXIT
POINT OF ENTRY
Shares robot on Facebook
E-Wasted
Browses ewasted.com
Sets up robot
Searches home for e-waste
Opens box
Signs up for delivery date
E-Wasted box sent to front door
Watch makers create robot
Sends out e-waste
E-Wasted receives his junk

10. Meet Jeff.
...has lots of old Apple products
...likes to collect neat things
...thinks robots are bad ass

11. Online Experience
1
Home Page
Jeff lands on ewaste.com home page and gets
an overview of the service.
• Testimonials from previous E-Wasted customers
• Previews of maker profiles and robot showcases
• A glimpse of e-waste recycled since 2009

12. Online Experience
2
About Page
He clicks the “about page” to read more about
what E-Wasted has to offer him.
• Send us your junk. We get drunk. You get a sweet robot
• Infographics of the electronic product lifecycle
• Showcase of the best robots in E-Wasted history

13. Online Experience
3
Browse Makers
He goes to the Maker landing page to
compare and contrast the talent.
• He can view their robot-making rack-record
• Sees ratings and reviews from previous customers
• Enjoys looking at each Maker’s robot blog

14. Online Experience
4
Maker Profile
He clicks through to a specific Maker’s profile to
see the details of past robot awesomeness.
• Views robot-creation blogs
• Inspects details of a popular robot type
• Decides to purchase a robot from this Maker!
Hi! I’m Kelly.

15. Online Experience
5
Sign-up Process
Jeff tells E-Wasted about his junk and when
they can come to pick it up.
• Creates a new account
• Tells E-Wasted about his old product inventory
• Chooses a date for e-waste pick-up

16. Online Experience
6
Personalize Your Robot
Based on his junk inventory, E-Wasted suggests
a few robot templates he can choose.
• Chooses the colors and type of robot he wants
• Chooses the VIP robot package
• Submits his order!
(Which costs more but he doesn’t care)

17. Online Experience
7
Email Confirmation
His new Maker, Kelly, sends him an email
confirming his E-Wasted order.
• Personalized message Thanking him for using E-Wasted
• An overview of his order and its details
• A link to an interactive tracking page for his order

18. 2 days later...
3 days later...
5 days later...
E-Wasted sends him a box
He fills it and sends it out...
He gets a drunk update
from his Maker
His robot arrives...with booze!

19. Jeff is a happy dude.

20. E-Wasted Touchpoints
pre-service
during service
after-service
Referral
Website
Website
USPS Box I
Welcome Card
Product Catalogue
E-Wasted Robot Apps
Newsletter
Referrals
E-Wasted Maker Fairs
Confirmations
Order Tracker
Makers
USPS Box II
Packaging
Thank You Card
Robot
Booze

21. E-Wasted Revenue
Extra E-Waste
Robot Upgrades
Robot app subscription
Free
$0.00
premium
$5.
per month
00
per month
App categories
Home Maintenance
Education
Security
Entertainment
...and many more
VIP
$10.00
per month