Overview of OpenStack Foundation 2013 event

1. OpenStack 2013 Industry Events
Lauren Sell, lauren@openstack.org
Kathy Cacciatore,
kathyc@openstack.org

2. Agenda
• Overall event strategy 2013
• OpenStack Summit update Industry events
• Member/sponsor events
• Regional events
• Next steps

3. 2013 OpenStack Foundation Event
Strategy
http://www.openstack.org/brand/event-policy
• Promote awareness of the OpenStack brand, software
and community through global event participation
• Focus areas:
– User adoption and community growth
– Recruiting tech talent
– Press and analyst relations
• Twice annual OpenStack Summits
• Appropriate levels of industry event participation
• Support for community-driven regional events
• Member/sponsor events as able

4. 2013 OpenStack Summit Plan
http://www.openstack.org/summit
• Spring – Tentative – stay tuned
– 29 April – 3 May
– Hyatt Regency McCormick Place, Chicago, IL, USA
– Sponsorship prospectus Dec 2012
– Call for Papers opens Jan 2013
– More focus on user successes
• Fall
– International locations under consideration,
make suggestions to lauren@openstack.org

5. 2013 Industry Events Plan &
Overview Calendar Links
Industry Events Plan
http://bit.ly/XJXV7p
High Level Calendar
http://bit.ly/12pjbVg

6. General Information
Please comment on the Etherpad
• https://etherpad.openstack.org/2013Events
• Additions, deletions recommended
• Feedback on OpenStack plan for each event (note overlaps, target
audiences)
• Volunteers for those requesting community support
– Confirmed for LCA and OpenStack Mini-conf: Aptira, RedHat, IBM –
thank you!
– Confirmed for OCP Summit: HP Cloud Services, Cybera – thank you!
– Confirmed for in-adjacent-booths happy hour at SCALE 11x:
Rackspace, Opscode – thank you!
– Volunteers requested soon for OpenStack booth
• SCALE 11x
• PyCon

7. Options for Joint Participation
Please comment on the Etherpad
• BEST: Promote your user speakers! Will create videos, case
studies, etc.
• OpenStack sponsorship or exhibit presence with community
staff
• Community sponsorship or exhibit presence with OpenStack
giveaways, tabletop or stand up banners, collateral, videos, etc.
• Joint happy hour or parties
• Community speakers with OpenStack topics/materials
• For larger events, joint presence. See plan for potential events:
– Cloud Connect, 2-5 April, Santa Clara
– Interop, 6-10 May, Las Vegas
– GigaOM Structure, 19-20 June, San Francisco
– Gartner Symposium/IT Expo, 6-10 October, Orlando
– Cloud Expo West, 4-7 November, Santa Clara

8. Example: OSCON 2013
Please comment and sign up on the Etherpad
• 22-26 July, Portland, Oregon, USA
• An O’Reilly Media open source conference; www.oscon.com
• Leverage OpenStack buzz to reach thousands of enterprise developers
• OpenStack is confirmed Titanium sponsor with 20 x 30’ booth on main
aisle
• Inviting 6-8 member/sponsor companies:
– 1 meter locking counter in OpenStack booth, custom graphic
panel, hardwired Internet, power, stool, etc.
– 10 minute theater presentation during break or lunch, complete A/V
– 1 three day full conference pass and 2 booth staff passes
– Co-sponsor party at Spirit of 77, Day 1, 7-9pm, logo on signage at event
– Giveaway opportunity at party
– Included in OpenStack communications
• Online OpenStack sponsorship description
• OpenStack blog post and inclusion in newsletters (user & community)
• Custom tweet from OSCON
• Schedule of theater presentations panel
– $8K per co-sponsor

9. OpenStack OSCON Pavilion
(subject to change)

10. OpenStack Member/Sponsor Events
Please comment on the Etherpad
• OpenStack Foundation will support as possible
– Speaker
– Press and analyst briefing support
– Draped table in exhibit hall with member/sponsor
provided OpenStack Ambassador staffing (without
sponsorship)
– Giveaways
– Retractable tabletop banners for exhibiting
member/sponsor companies
– Ideas welcome!

11. Regional Events Overview
Please comment on the Etherpad
• http://www.openstack.org/brand/event-policy/
• Local organizers drive events. Responsible for:
– Securing venue
– Determining budget, recruiting sponsors
– Creating agenda, recruiting speakers
– Promotion via local channels
• Foundation can help:
– Marketing/events portal with materials
– Speaker’s bureau
– Funding

12. Next Steps
• Requests to community to submit Call for
Papers, help staff booths, other support (Kathy)
• Send enterprise users to Kathy. Willing to do case
study, video, talk to press or analyst, speak…
• Requests to marketing for announcements and
other news as events draw near (Kathy)
• All feedback welcome: kathyc@openstack.org
• Community marketing & events mailing list
• Next meeting – January 23
– http://wiki.openstack.org/Governance/Foundation/Marketing
Thank you!