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Empathy Map
Quotes from interview
‘SAY’
after introduction to why I was meeting him these are
the things he said...
• “only done first year so no idea about work”
• “third year is when we think about this”
• “my course is very open...so many different things we only get to
develop later”
•“I thought university would be something you specify on to get
work from the first year”
•“it’s complicated to explain my course as it is very broad to begin
with...working with digital media, physical media in relation to
social networking and art”
question - ’do students have a say?’
• “we were not happy, the students, about the way it was planned
doing so many different things not just one or two...we mentioned to
tutors but then never really talked about it”
• “yes, sometimes, but nor for this course…we chose the course so it
is our fault”
• “I was not sure with the description being very open ended, in this
new course, what would happen.”
• “all that we do has a relationship to jobs in the future but not
necessarily what would interest me”
Interviewee drew this spider
diagram to help explain his
thoughts
Problem statement
Iain is an articulate, creative and
reflective Digital Culture student
who is connected to his classmates
as well as being collaborative
through social media. He needs to
influence his Digital Culture course
design, because Iain needs to develop
a clear career path.
Iain is an articulate, creative and
reflective Digital Culture student
who is connected to his classmates
as well as being collaborative
through social media. He needs to
influence his Digital Culture course
design, because Iain needs to develop
a clear career path.

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Empathy and define 1

  • 2.
  • 4. after introduction to why I was meeting him these are the things he said... • “only done first year so no idea about work” • “third year is when we think about this” • “my course is very open...so many different things we only get to develop later” •“I thought university would be something you specify on to get work from the first year” •“it’s complicated to explain my course as it is very broad to begin with...working with digital media, physical media in relation to social networking and art”
  • 5. question - ’do students have a say?’ • “we were not happy, the students, about the way it was planned doing so many different things not just one or two...we mentioned to tutors but then never really talked about it” • “yes, sometimes, but nor for this course…we chose the course so it is our fault” • “I was not sure with the description being very open ended, in this new course, what would happen.” • “all that we do has a relationship to jobs in the future but not necessarily what would interest me”
  • 6. Interviewee drew this spider diagram to help explain his thoughts
  • 7.
  • 9. Iain is an articulate, creative and reflective Digital Culture student who is connected to his classmates as well as being collaborative through social media. He needs to influence his Digital Culture course design, because Iain needs to develop a clear career path.
  • 10. Iain is an articulate, creative and reflective Digital Culture student who is connected to his classmates as well as being collaborative through social media. He needs to influence his Digital Culture course design, because Iain needs to develop a clear career path.