1. Eleventh Stack Where we blog, and what we blog for

2. The Conventional Wisdom… Initiate conversations with your patrons Promote library materials, resources, and services Focus specifically on one kind of patron or service Give library staff a voice Reach out to untapped patron audiences via new technologies

3. But why blog @ CLP? Initiative 2.3: Enhance library tools to enhance and disseminate information virtually, anytime, anywhere. Initiative 6.1: Evaluate appropriateness of new technologies to enhance efficiency and effectiveness of library tools to access information.

4. How We Did It Surveyed library literature and library blogs Called for volunteers / convened planning committee Wrote objectives Held 3 additional planning meetings “Just did it”!

5. Library Literature: LTR Web 2.0 and Libraries: Best Practices for Social Software . “Chapter 2: Blogs.” http://www.alatechsource.org/ltr/web-20-and-libraries-best-practices-for-social-software Available in print: http://catalog.einetwork.net/search/i?SEARCH=0024-2586&searchscope=1 Or via EBSCOHOST

6. Library Literature: Other Sources The Blogging Libraries Wiki http://tinyurl.com/pvzvp Library Blogging (Coombs & Griffey 2008) http://catalog.einetwork.net/search/i?SEARCH=+9781586833312++&searchscope=1 Blogging and RSS (Sauers 2006) http://catalog.einetwork.net/search/i?SEARCH=9781573872683&searchscope=1 Web 2.0 for Librarians and Information Professionals (Kroski 2008) http://catalog.einetwork.net/search/i?SEARCH=9781555706142&searchscope=1 Social Software in Libraries (Farkas 2007)—Chapter 2: Blogs http://www.sociallibraries.com/links/chapter-2/

7. Planning Voluntary, cross-departmental, team-based Content reflects objectives Software choice criteria Evolving writers’ guidelines Flexible policies and procedures

9. Outcomes 359 posts, 635 comments 62,520 visits 550 catalog click-throughs 2 press shout-outs

10. Possible futures Facebook page or group Circulation study Advocacy Further Twitter integration

11. A final thought… “Find your voice. Don’t copy somebody else’s.”—Seth Godin http://sethgodin.typepad.com/seths_blog/2009/06/find-your-voice.html