This was a presentation and interactive session done at the NASPA Student Affairs Technology Conference. It included case studies and instruction.

1. @College Students: Capturing High-
Achievers through Social Media
#NASPAtech - Student Affairs Technology Conference

2. About Leah
Leah Schklar is the Manager of Social Media and Interaction at
The National Society of Collegiate Scholars. She is the “face” of
NSCS on social media outlets such as Twitter, Facebook and
LinkedIn and manages all of NSCS’ social media endeavors.
Leah has turned the NSCS Facebook page into a place for
members to connect with both other members and the national
office and has given a very personal touch. She has helped
chapters develop their chapter pages, encourage their members
to participate in conversations and to use the page as go-to
place for everything from posting pictures to sharing meeting
minutes.
In March, Leah developed the TalkNerdy2Me blog and through
her position as Chief Editor, she manages partnerships, content
and design.

3. About Kristen
Kristen Abell is the Director for Residential Life at
the University of Missouri-Kansas City and has been in
student affairs for over ten years, give or take, in a variety
of roles. She’s worked primarily in housing and women’s
centers at three different universities over that time.
Kristen currently serves as the Information Technology
Coordinator for the IV-West Region of NASPA. She has been
blogging since 2006 on her personal blog – Kristendom –
and also has a technology and student affairs blog –
Kristendom Talks Tech, in addition to co-founding the
Student Affairs Women Talk Tech collaborative blog. She
has been serving as an unofficial technology consultant in
her student affairs division for over a year, and she is a self-
proclaimed geek extraordinaire.

6. NSCS on Facebook
 Recognition
 Pictures
 Contests

10. NSCS on Twitter
 Congratulate and welcome new members
 Follow hashtags and get involved in
conversations
 Source for all things college, higher ed and
Gen Y
 Blog promotion
 Chats

11. NSCS on LinkedIn
 Career advice
 Encourage networking
 Alumni

13. The posts with the
highest impressions and
most number of likes
tend to be photos and
notes.

14. The highest amount
of activity on the page
seems to happen in
the evenings around
4pm – 6pm and the
best day of the week
seems to be Monday.

16. Questions!