Slides from Layar co-founder Claire Boonstra's October 2010 workshop in San Francisco.

1. Creating Impactful
Augmented Reality Experiences
Claire Boonstra
Co-founder & Head of Platform and Community

2. Layar Platform - general overview
Content examples
Layar Player (embed a layer)
Discovery engine
Image Recognition
Payment Platform
Layar Partner Network & Pioneers
CMS

4. We want to move people with Augmented Reality

5. Augmented Reality
Technology
=

6. Augmented Reality
Content
=

7. It’s about playing content
http://www.youtube.com/watch?v=b64_16K2e08
http://itunes.apple.com/nl/album/one-your-name-ep/id379593408
http://m.layar.com/open/conquar/
http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde

8. What does Layar do?

9. Three parts of the Layar ecosystem
Discovery Player
Publishing
1.000.000 active users 1.400 layers thousands of developers
Browser

10. © 2010, Layar B.V.
Publishing Platform
implemented implemented Implemented In development In development Coming up
Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
...

11. >40 Layar Partner Network members

12. © 2010, Layar B.V.

13. © 2010, Layar B.V.

14. 3
Games
Education
Business Social
Commerce Art
What does Layar play?

15. Art

16. Uninvited Art exhibition, MoMA

17. VPAP

18. Stedelijk Museum

19. Games

20. ARcade by HPSC
http://www.hpsc.fr/

21. 3

22. 3
GRAPH

23. © 2010, Layar B.V.
http://www.c2k.nl/
Conquar by C2K

24. 3D Maze by HPSC
http://www.hpsc.fr/

25. © 2010, Layar B.V.
Splinter Cell by Muzar
http://www.muzar.org/

26. Information Services

27. Quake information
by Livespot
http://livespot.com.au/

28. 3

29. © 2010, Layar B.V.
Amsterdam Fire Brigade
- Dangerous buildings

30. Quiznos by
Winvolve &Hoppala
http://www.hoppala-agency.com/&
http://winvolve.com/

31. Social Services

32. Foursquare by TAB
http://www.tabworldmedia.com

33. Tweeps around by TAB
http://www.tabworldmedia.com

34. Building Blocks by SNDRV
http://sndrv.nl/

35. © 2010, Layar B.V.
Rolling Stones
by Augment Reality
http://www.augmentreality.co.uk/

36. Learning Experiences

37. © 2010, Layar B.V.
WTC

39. 3

40. Berlin wall by Hoppala
http://www.hoppala-agency.com/

41. Markethall by NIA/in10

42. Other

43. V-Commerce
http://www.hpsc.fr/

44. © 2010, Layar B.V.
Prince of Persia by TAB
http://www.tabworldmedia.com

45. Book store tour example

46. Layar Player
Image Recognition
Discovery engine
Payment Platform
LPN & Pioneers
CMS

47. Adding to the world
One layer at a time
http://sndrv.nl/

48. Thank you
claire@layar.com
@claireboo