The document discusses the learnings of Raimo van der Klein, the CEO and co-founder of Layar. It describes Layar as both an augmented reality app and a platform to democratize space by allowing users to see beyond advertisements and media spectacles. Some of Raimo's key learnings are to trust one's gut, find the organizational pulse, focus on one thing at a time, and value personal and team growth. The goal is to create an environment where people can break through ceilings and have safe learning experiences.
12. Our relation with the objects around has changed the
last decades. Media, products, advertising, content..
13. The Spectacle
"In societies where modern conditions of production prevail, all of life
presents itself as an immense accumulation of spectacles. Everything
that was directly lived has moved away into a representation. "
— Guy Debord