Assignment - Film 260 - Digital Literacy

1. THE
GREAT
DIVIDE
Are
seniors
online?
If
not,
does
it
matter?
OR
How
do
you
deal
with
that?
FILM260
FLIPBOOK
PROJECT
–
A.K.
MOFFATT
1

2. Is
there
a
problem?
“This
should
be
a
real
concern
to
government,”
said
Quan-­‐Haase,
an
associate
professor
of
information
and
media
studies.
“Canadians
aren’t
as
connected
as
we
think.”
[??]
Misty
Harris
–
Post
Media
News
THE
GREAT
DIVIDE
2
License
Some
rights
reserved
by
GWSA
[Flickr]

3. Recent
stats
report
that
more
than
50%
of
seniors
65
and
older
are
now
online
[1]
THE
GREAT
DIVIDE
3
Free
Download
–
by
Creating
Results
–
Strategic
Marketing
[2]

4. Comparison
of
selected
online
activities
In
general,
differences
are
not
great
but
online
buying
by
the
65+
group
is
ZERO!
THE
GREAT
DIVIDE
4
Free
Download
–
by
Creating
Results
–
Strategic
Marketing
[2]

5. Comparison
of
selected
online
activities
The
older
demographic
likely
goes
to
the
bank
or
uses
telephone
banking,
and
gets
updates
or
news
by
a
newspaper,
radio,
TV
etc.
THE
GREAT
DIVIDE
5
Free
Download
–
by
Creating
Results
–
Strategic
Marketing
[2]

6. There
is
a
big
difference
in
use
of
social
networks.
THE
GREAT
DIVIDE
6
Free
Download
–
by
Creating
Results
–
Strategic
Marketing
[2]

7. This
difference
applies
across
the
platforms
[2]
THE
GREAT
DIVIDE
7

8. THE
GREAT
DIVIDE
8
License:
Some
rights
reserved
by
Steve
Snodgrass
(Attribution
–
Flikr)
“…
seniors’
online
cultural
consumption
–
think
digital
downloads
of
music,
TV
and
movies
–
is
dismally
lagging.”
[3]

9. THE
GREAT
DIVIDE
9
Why
does
it
matter
if
other
technology
is
used
to
access
music?
TV?
Movies?

10. “And
as
more
and
more
services
go
digital,
the
risk
of
alienation
is
significant.”
[3]
THE
GREAT
DIVIDE
10
I
think
this
is
a
true
statement
-­‐
how
does
someone
who
is
not
online
respond
to
this
invitation?
Tag
from
pineapple
–
photo
credit
–
A.K.
Moffatt

11. Increasingly,
businesses
and
government
offices
rely
on
their
web
presence
to
communicate.
Check
your
receipts,
there
is
so
often
the
invitation
to
respond
to
a
survey.
This
one
offers
a
telephone
number
option
as
well.
THE
GREAT
DIVIDE
11
Photo
credit
A.K.
Moffatt

12. “…
marketing
experts
Dan
S.
Kennedy
and
Chip
Kessler
offer
small-­‐business
owners
a
handy
guide
to
targeting
the
leading-­‐edge
boomer
and
senior
market
….
the
authors
discuss
why
you
need
to
keep
the
focus
on
offline
marketing
for
your
boomer
and
senior
prospects.”[5]
THE
GREAT
DIVIDE
12
Photo
credit
A.K.
Moffatt

13. Percentages
applied
to
the
baby
boom
bulge
will
translate
into
impressive
absolute
numbers
of
online
users
in
this
older
demographic
THE
GREAT
DIVIDE
13
Actual
population
demographics
[6]

14. THE
GREAT
DIVIDE
14
When
your
experience
with
communication
technology
goes
from
this
…

15. THE
GREAT
DIVIDE
15
When
your
experience
with
communication
technology
goes
from
this
…
Source:
http://commons.wikimedia.org/wiki/
File:Antique_Wall_telephone_w_hand_crank.JPG

16. THE
GREAT
DIVIDE
16
To
this,

17. THE
GREAT
DIVIDE
17
To
this,
Photo
by
A.K.
Moffatt

18. THE
GREAT
DIVIDE
18
where
the
whole
world
is
at
your
finger
tips
…

19. THE
GREAT
DIVIDE
19
where
the
whole
world
is
at
your
finger
tips
…
Photo
by
A.K.
Moffatt

20. THE
GREAT
DIVIDE
20
How
do
you
bridge
the
gap?
File:
Mind
the
Gap,
Royal
Gorge
Bridge.jpg.
This
file
is
licensed
under
the
Creative
Commons
Attribution
2.0
Generic
license.

21. Things
to
keep
in
mind
Not
everyone
is
connected
THE
GREAT
DIVIDE
21
Screen
shot
by
A.K.
Moffatt

22. ...
and
there
are
different
ways
to
be
connected.
THE
GREAT
DIVIDE
22
License:
Some
rights
reserved
by
Premier
of
Alberta
[Flickr]

23. 1.
http://www.pewinternet.org/Topics/Demographics/Seniors.aspx?typeFilter=5
2.
http://www.slideshare.net/CreatingResults/12-­‐babyboomerseniorsonlinesocialmediastatscharts
3.
http://www.canada.com/technology/Rise+silver+surfers+More+seniors+online+barriers+culture+persist/
7912133/story.html
4.
http://www.statcan.gc.ca/pub/75-­‐006-­‐x/2013001/article/11768-­‐eng.pdf
5.
http://www.entrepreneur.com/article/225079
6.
http://www12.statcan.gc.ca/census-­‐recensement/2011/dp-­‐pd/pyramid-­‐pyramide/comp/index-­‐eng.cfm
THE
GREAT
DIVIDE
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