This is a 15-minute presentation that I delivered as part of a 1-hour long panel at the annual meeting of the Association of Public Relations of Puerto Rico (http://www.relacionistas.com). The topic was internal communications and I covered how IBM is using social software inside the firewall for communications and collaboration.
Because my time was very limited, the information in this deck doesn't do justice to all the great things that IBM is doing internally.
Unleash Your Potential - Namagunga Girls Coding Club
IBM's use of social media behind the firewall
1. Social Media Inside the
Firewall
Luis Benitez
IBM Social Software Product Manager
http://www.lbenitez.com
http://twitter.com/lbenitez
Monday, October 4, 2010
2. Agenda
• Industry Trends
• Social Software @ IBM
• Statistics / Metrics
• Demo
• Lessons Learned
• ROI
Monday, October 4, 2010
3. Agenda
• Industry Trends
• Social Software @ IBM
• Statistics / Metrics
• Demo
• Lessons Learned
• ROI
Monday, October 4, 2010
4. By 2012, >50% of enterprises will use activity streams
that include microblogging
By 2014, social networking services will replace e-mail as
the primary vehicle for interpersonal communications for
20% of business users.
- Gartner’s 5 Social Software Predictions for 2010 and Beyond
http://www.gartner.com/it/page.jsp?id=1293114
Feb 2010
Monday, October 4, 2010
20. Agenda
• Industry Trends
• Social Software @ IBM
• Statistics / Metrics
• Demo
• Lessons Learned
• ROI
Monday, October 4, 2010
21. Lessons Learned
Just like real estate,
it’s all about:
Location, Location,
Location.
So...
Integrate,
Integrate, Integrate
Monday, October 4, 2010
22. Agenda
• Industry Trends
• Social Software @ IBM
• Statistics / Metrics
• Demo
• Lessons Learned
• ROI
Monday, October 4, 2010
23. But what’s the ROI?
An astonishing amount
of time is being wasted on
investigating the amount
of time being wasted on
social networks.
http://www.economist.com/specialreports/displaystory.cfm?story_id=15350928
Jan 2010
Monday, October 4, 2010
24. Where We Are
• IBM has the largest market share WW
• IBM named leader in Magic Quadrant
• IBM is the Enterprise Social Software
Leader
Monday, October 4, 2010
25. Thank You
Luis Benitez
IBM Social Software Product Manager
http://www.lbenitez.com
http://twitter.com/lbenitez
Monday, October 4, 2010