General presentation on how you can make the most of LinkedIn.

1. Introduction to LinkedIn
Madrid - May 23, 2011
Laurence Bret - EMEA Marketing

2. How social media is
changing the business

3. Raise your hand if you
Have a LinkedIn profile
Have more than 100 connections
Have logged in during the last week
Already have used LinkedIn to hire or to
be hired

4. The Web is the fastest
communication
medium
• “More data will be created in
the next 4 years than in the
•„
entire history of the planet
Marc Hurd, HP CEO

5. Wave 1: Portals

6. Wave 2: Search

7. Wave 3: Social Media

8. And the world
is suddenly
smaller...

9. 1B content share per day
140M de tweets per day
2 new member per second

10. And the world
is suddenly
faster...

11. But all networks are not
created equal...
Platform Connections Killer app
Friends, Family and Status, Photo Sharing
Social Utility
Colleagues & Social Gaming
Public Real-time Micro
Fans & Followers
Broadcast Blogging
Professional Identity,
Professional Colleagues &
Connections &
Network Business Contacts
Insights

12. What does it
mean
for the talent
economy?

13. Remember
recruitment
10 years ago?
Job Boards
Career sites
Classified
Paid Databases
Paper Resumes
Job Seekers

14. The tip of
the iceberg...

15. And now...
Social Networks
Open access to Talents
Online Profiles
Passive Candidates
Lead nurturing
Performance-based model

16. The good....
1+1=3

17. ... and the Bad
theconnor Cisco just offered me a job!
Now I have to weigh the utility of a fatty
paycheck against the daily commute to
San Jose and hating the work.
About 2 minutes ago from the web
timmylevad @theconnor Who is the
hiring manager? I’m sure they will love to
know you’ll hate the work. We here at
Cisco are versed in the web.
About 1 minute ago from the web

18. How can you make the
most of LinkedIn

20. Establish and manage
your professional identity

21. Optimize your visibility
Name dropping represents 30%
of Google searches

22. A picture is worth
thousand words
Maximize the first
impression
Use a professional
headshot picture
Help people
remember you

23. Create your own
vanity URL
Customize your profile
URL that appears in
search results.
linkedin.com/in/me
Share with colleagues
and add to email
signatures and
business cards

24. Include relevant
keywords in your
profile

25. Add your
education
Enter your school and
LinkedIn can help you re-
connect with your
classmates and meet
fellow alumni

26. Add at least
3 skills
Be found in searches
Highlights terms
that matter to
your industry
and function, e.g., IT,
marketing, PHP, etc.

27. Tell people what
you’re up to
Post status
updates
Share articles
Tell which events
you’re attending

28. Business relationships
Think of Linkedin
as a business lunch

30. Do you know what this is?

31. 800+ Connections
New people in my
11,500+ network since last month
Professionals in my
7,800,400+ reach

32. The Largest Business
Ecosystem worldwide

33. Ninety-nine
The percentage of
companies who use
LinkedIn to find and
attract employees
Facebook 59%
Twitter 42%
*JobVite 2010 Annual Social Recruitment Survey

34. Effective decision-making
I can be fast I can be right
but maybe I’ll make mistakes but it may take too long
How can I be fast
and right?

35. Unmet Data
We leverage unique data,
information and knowledge

36. Advanced
Search
Search the network
Save your searches
Set alerts

37. Company
Info &
Stats

38. Skills & Expertise

39. Career Development

40. Expertise sharing
What are you doing that is working or innovative to
create new customers or clients?
.. Putting them on my talkscast show gives them a friendly paltform to share
Belonging to businessup our “Google” is the real referral generator
knowledge.. and we network groups at the same time!

41. Polls

42. March 7th, 2011

43. Business Insights

44. In conclusion...

45. The world of work
is changing
Today, professionals are under
increasing pressure to be more
successful
Faster decisions
Unprecedented volume of
news and insights

46. The job search is always on
Gen X worker will have 10.8 employers in
their lifetime compared to 4 in 1960s
Gen Y may have 14

47. So what are you waiting for?
Update your profile

48. Thank You
fr.linkedin.com/in/laurencebret
@lbret