Presentatie Digikring 19062008 def

Het W3 model Essentiële vragen & antwoorden voor succesvolle sociale netwerken en online communities . Lode Broekman Digikring Groot-Amsterdam bijeenkomst Amsterdam, donderdag 19 juni 2008

Indeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definitie Social Networking ,[object Object]

Soorten netwerken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: Frank Janssen, Frankwatching

Trends en ontwikkelingen Nu: ‘Iedereen’ is ‘ Connected’

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trends en ontwikkelingen Hoe zijn we ‘hier’ gekomen?

Facebook, MySpace & Flickr: Facts & figures ,[object Object],[object Object],Bron: ComScore, www.kullin.net ,[object Object]

Azië! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: i-Research

Marktleiders in Nederland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: Marc de Vries, COO Hyves ¹, o.a. FD mei,‘08 2

W3 model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W1: Waarom? ,[object Object],[object Object],[object Object],[object Object],[object Object]

W1: Onderscheidend vermogen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],bron: Tom Coates, Erwin Blom ¹

W1: Beheerder ,[object Object],[object Object]

W1: Gebruikers versus beheerder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W2: Wie? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W2.1: Online Identiteit - gebruikers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W2.1: Membership Life Cycle Bron: Amy Jo Kim

W2.2: Beheerder: van levensbelang ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: Jeremiah Owyang

W2.3: Adverteerder: olifant of kameleon ,[object Object],[object Object],[object Object]

W3: Wat wordt er gedeeld, met Wie en Hoe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W3 model ,[object Object],[object Object],[object Object],Verdieping, discussie, links: Propaganda , www.propaganda-online.nl

Toekomst ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dank voor uw aandacht! Graaf Florislaan 9 Lode Broekman 1399 VL Muiderberg M +31 (0)6 811 32 975 [email_address] www.broekmanmarketingadvies.nl Broekman Marketing Advies

Presentatie Digikring 19062008 def

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Presentatie Digikring 19062008 def